How Landingi vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Landingi and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landingi vs. Formidable Forms – The Ultimate Showdown
Choosing the right landing page builder is like assembling a stellar cast for a blockbuster film – it's all about selecting the characters that will drive your success. Picture this: Instapage as the seasoned director capturing hearts with precision, Landingi as the creative screenwriter weaving in innovative narratives, and Formidable Forms as the adept editor ensuring every scene flows smoothly. Each contender brings unique strengths to the stage and their performance will dictate the success rate of your marketing campaigns. In this article, we’re going to explore how these platforms stack up against one another in areas that matter most to marketers. We'll talk features, usability, support, and pricing, delivering insights that are both valuable and enjoyable. So grab your popcorn, and let's get started on this exciting adventure through the landing page universe!
Meet the Competition – A Quick Overview
Every great contest has its heroes, and in the realm of landing pages, we present the formidable trio: Instapage, Landingi, and Formidable Forms. Instapage is known for empowering marketers through tailored experiences and state-of-the-art performance. It's the go-to option for those looking to enhance their brands with relevant landing pages, promising benefits like reduced costs and increased conversions. Landingi, on the other hand, is recognized for its user-friendly interface and creative templates, making it a popular choice for those just starting their marketing journey. Lastly, we have Formidable Forms, an option that stands out for its focus on form creation and integration capabilities, catering to those who prioritize data collection and analytics. All three tools, though different in character, are serious contenders in their own right and are here to showcase their prowess.
First Round – Unpacking Features and Functionality
Template Choices and User Experience Comparison
When diving into the various features offered by our competitors, one awesome aspect is their range of templates and ease of use. Landingi provides an extensive library of over 200 templates that appeal to various industries, supporting marketers' visual development without the need for extensive design skills. However, its strong suit hinges mainly on aesthetics and might leave advanced users seeking more functionality. Formidable Forms focuses more on customizable forms rather than traditional landing page templates, which might seem limiting for businesses looking to create a full-fledged landing page but provides intricate options for those focused on data collection. Now, let’s not forget Instapage, which sweeps in with unparalleled versatility and customization options, allowing marketers to create high-converting landing pages that speak directly to their audience’s needs. With features like A/B testing and integrated analytics, users can effortlessly tweak and optimize their pages for peak performance.
Instapage: Leading the Charge in Customization and Conversion
Instapage takes center stage with its robust suite of tools designed not just for building pages but for achieving outstanding results. Its intuitive drag-and-drop interface permits users of all levels to create highly customized landing experiences that resonate with their target audience. With a vast array of templates that cater to different business objectives, paired with features such as conversion rate optimization tools, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. The platform's ability to seamlessly integrate with numerous marketing tools enhances its capabilities, making it a favorite amongst marketers focused on scalability and measurable outcomes. In a nutshell, Instapage positions itself not merely as a landing page builder but as a partner dedicated to driving success for your campaigns.
Second Round – Speed and Performance Analysis
In the fierce world of digital marketing, speed is of the essence. Slow-loading pages can be likened to an annoying delay at a busy coffee shop; they can derail a user's experience and lead to a lost opportunity. As we explore the speed and performance aspects of our contenders, it's vital to note how quickly these platforms deliver their potential. A fast-loading landing page can make the difference between a conversion and a bounce.
Advantages of Instapage:
- Instapage boasts a stellar performance record with loading speeds that keep users engaged.
- Its optimized templates are designed for quick rendering, ensuring minimal downtime.
- With built-in image optimization, Instapage enhances load times without sacrificing visual quality.
- A dedicated focus on performance metrics helps users track and tweak their pages for superior speed.
Benefits of Landingi:
- Landingi provides decent loading speeds suitable for most small to medium-sized businesses.
- Its user-friendly design allows for a quick setup that minimizes lag time.
- Integrations with third-party tools help streamline user experience and boost performance.
Perks of Formidable Forms:
- Formidable Forms offers excellent performance when focusing on form submissions and data collection.
- Pages load quickly, especially when leveraging minimalistic designs.
- Users can streamline the creation process for forms, thus reducing overall page load times.
Summing up this round, it's clear that while all three platforms possess strengths in terms of speed and performance, Instapage stands out as the quickest and most reliable option for marketers dedicated to achieving conversion goals.
Third Round – Navigating Usability and the Learning Curve
In this rapidly changing digital landscape, usability can make or break a marketing tool. The beauty of a platform lies not only in its aesthetics but also in its accessibility. When it comes to welcoming both newcomers and seasoned professionals, each platform does its best to offer a supportive experience. Landingi excels in this aspect with its intuitive design that caters to newbies, allowing them to create their first landing pages without feeling overwhelmed. Meanwhile, Formidable Forms provides extensive documentation, which can be a great asset, although the primary focus on forms can pose a steeper learning curve for users unfamiliar with data-centric marketing. Instapage, however, strikes the perfect balance—boasting an easy-to-navigate interface while providing powerful customization options that seasoned marketers appreciate as they grow their campaigns.
Fourth Round – Customer Support Troop
A dependable customer support system is like having a dedicated assistant ready to help when challenges arise. Each of our contenders has made strides in offering robust support systems. Instapage prides itself on its 24/7 chat and email support, coupled with a comprehensive knowledge base to assist users at any time. Landingi presents solid customer service, although it primarily supports via email and has recently introduced chat options. Formidable Forms, while featuring a responsive support team, shines particularly with its vibrant user community and forums, offering users a space to share tips and troubleshoot together. Overall, each platform offers unique support options, but Instapage leads the pack with its accessible and varied support channels.
Fifth Round – Pricing and Value Proposition
Finally, we arrive at a vital component in choosing a landing page builder: pricing. Instapage offers competitive pricing that reflects its extensive features and solid performance capabilities, making it a strong contender for businesses willing to invest in their success. Landingi provides flexible pricing options that cater to diverse budgets, especially beneficial for smaller companies. Formidable Forms, while emphasizing form-building capabilities, can also be a cost-effective choice, but it may not fully meet the needs of those focused on full landing page experiences. Taking these factors into account helps users gauge not just the initial cost but the overall value offered by each platform over time.
In conclusion, while Instapage, Landingi, and Formidable Forms all bring unique advantages to the table, the ideal choice hinges on your specific needs and goals as a marketer. Each platform shines in various areas, from features to support, but Instapage ultimately offers unparalleled performance and customizability that many marketers have come to adore. We encourage you to consider your priorities when selecting your landing page builder and take Instapage for a test drive with its free trial or demo. Your next successful campaign might just be a click away!
