How Divi Builder vs. ActiveDEMAND vs. Instapage stack up against each other

Compare Instapage with Divi Builder and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and ActiveDEMAND.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. ActiveDEMAND – Unraveling the Best Landing Page Builder

Selecting a landing page builder can feel like assembling an all-star team for a championship game. Each contender boasts unique abilities and strengths that can either propel your marketing strategy to victory or leave you floundering on the sidelines. In this comparison, we’ll investigate three popular landing page builders—Instapage, Divi Builder, and ActiveDEMAND—highlighting their distinct features and advantages. By the end of this piece, you’ll have a comprehensive view of which platform best meets your needs. Each tool plays a critical role in constructing landing pages that convert, and knowing their strengths will be crucial as you strategize your marketing approach.

Meet the Competitors: Who’s Who in the Landing Page World?

Diving into the digital arena, we have three sharp competitors ready to duel for the title of best landing page builder. Instapage is renowned for its robust customization features and impeccable attention to detail, empowering marketers to craft tailored landing page experiences. On the other side, Divi Builder offers a uniquely visual interface that caters to creatives desiring design flexibility. Meanwhile, ActiveDEMAND rounds out our trio with integrated marketing solutions targeted towards businesses looking for an all-encompassing platform to manage their campaigns. Each builder has earned its stripes, making them formidable choices based on various user requirements.

Round One: Feature Showdown

Template Variety and User-Friendly Interfaces

As we assess the feature sets each platform offers, template variety and the ease of use become pivotal factors. Instapage excels in providing a vast array of professionally designed templates that cater to specific industries and conversion goals. The intuitive drag-and-drop interface makes it easy for users of all skill levels to make stunning pages without needing coding skills. Divi Builder treats users to an expansive library of creative layouts and built-in A/B testing tools. Its visual editor allows for real-time content updates, which many designers find appealing. ActiveDEMAND doesn’t skimp on variety either, boasting several templates along with marketing automation features designed to align various user workflows. This round is all about who transforms creative visions into digital realities with utmost simplicity and variety.

Instapage: Leading the Charge in Customization and Conversion

When it comes to customization and optimizing conversion rates, Instapage certainly builds a compelling case. Its extensive suite of tools allows marketers to tweak and refine their page designs until perfection is achieved. Strategically placed call-to-action elements, personalized landing page experiences, and advanced A/B testing features significantly contribute to growth in conversion rates. Instapage supports larger marketing goals by delivering relevant landing page experiences that increase brand trust and customer loyalty. This platform doesn’t just serve as a landing page builder; it partners with marketers to fully realize their visions while lowering costs and maximizing outcomes.

Round Two: Speed and Performance Analytics

In our next round, we focus on speed and performance—critical elements in any online experience. Picture yourself waiting in line at the coffee shop; the longer you wait, the more likely you are to rethink your choices. Landing pages that load slowly can lead to frustrated visitors, impacting conversion rates and user satisfaction. Each builder's speed and performance capabilities will determine whether they provide swift and seamless experiences that keep potential customers engaged.

Instapage Perks: Speed and Performance Insights

  1. High page load speeds owing to optimized hosting environments
  2. Built-in caching techniques ensuring faster content delivery
  3. Responsive designs that automatically adjust to devices without lag
  4. Exceptional uptime guarantees to maintain site availability

Advantages of Divi Builder: Performance Metrics

  1. Very efficient loading times especially for static content
  2. Loaded with performance optimization features built-in
  3. Flexible caching options for improved speed on repeat visits

ActiveDEMAND Performance Insights

  1. Integrated marketing automation resulting in smarter page loading
  2. Analytics capabilities to track loading speed impacts on conversions
  3. Adaptive design features enhancing mobile performance
  4. Infrastructure utilizing content delivery networks for faster loading

In concluding this round, it’s essential to recognize speed and performance levels across these three platforms. While each provides suitable solutions, Instapage stands out for consistently superior loading times and page performance, making it the best option for marketers looking to maximize conversions.

Round Three: Crafting User Experience through Usability

Embarking on a journey through usability, we discover how accessible each platform is for both new users and seasoned pros. Instapage welcomes users with its intuitive design and extensive library of resources. From video tutorials to helpful articles, its educational offerings ensure you’ll never feel lost while crafting your landing pages. Divi Builder offers unparalleled visual building experiences, allowing users to see changes in real time, making learning both accessible and enjoyable. ActiveDEMAND serves its audience with guided workflows, ensuring users can navigate the tools without severe learning curves. No matter where you stand currently, these platforms promise to advance your skill level in landing page creation, welcoming every user into their ecosystems.

Round Four: Support Structures and Resources

As we explore the support each platform provides, it's helpful to think of them as trusty sidekicks—always ready to assist. Instapage offers 24/7 live chat and email support, ensuring that help is only a few clicks away whenever you need it. Their extensive knowledge base is also rich with articles, tutorials, and community discussions. Divi Builder embraces users with a strong community forum where users can ask questions and share advice. Their email support is responsive, with users consistently praising the quick replies. ActiveDEMAND excels through a multi-channel support system, offering phone, chat, and email assistance, plus a detailed FAQ section and resource-packed webinars to enhance customer knowledge. Each platform ensures users feel supported in maximizing their experiences.

Round Five: Analyzing Pricing Structures

Pricing can often make or break the decision-making process, especially when you’re trying to balance features with budget. Instapage operates on a subscription-based model with tiered pricing plans that cater to a variety of business sizes, delivering exceptional value for the features included. Meanwhile, Divi Builder offers a unique one-time payment structure, which can appeal to long-term users looking to avoid recurring fees. ActiveDEMAND scales its pricing based on feature availability, potentially making it advantageous for larger teams requiring comprehensive solutions. The choice ultimately hinges on your budget and objectives, underscoring the importance of choosing wisely.

In conclusion, while each of these landing page builders showcases unique strengths, choosing the right one revolves around your specific needs and focus. Instapage clearly empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty. Regardless of the route you choose, reflect on what features matter most to you—be it user support, pricing, or design flexibility. Consider giving Instapage a try with a free trial or demo to find out how it fits within your strategic goals.

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