How Divi Builder vs. AWeber vs. Instapage stack up against each other
Compare Instapage with Divi Builder and AWeber to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. AWeber – Which Tool Takes the Crown?
Choosing the right landing page builder can feel like assembling the ultimate dream team for a critical mission. Each platform brings its strengths to the table, and selecting the best fit is crucial for optimizing your marketing strategy. Instapage, Divi Builder, and AWeber have emerged as heroes in this space, each promising unique features that can enhance your online presence. But just like a superhero battle, which tool stands out above the rest? In this showdown, we’ll explore how these contenders stack up against one another. Readers will gain insights into each platform's pros and cons, allowing for an informed decision. Let’s embark on this adventure where Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.
Meet the Warriors of Landing Pages
In the left corner, we have Instapage, a devoted ally focusing on creating high-converting landing pages with an emphasis on customization. Renowned for its user-friendly interface and extensive A/B testing capabilities, Instapage is positioned as the go-to resource for marketers looking to fine-tune their landing pages for optimal performance. In the right corner, Divi Builder stands tall, a WordPress plugin that boasts a robust set of design tools and features for building websites and landing pages alike. Known for its highly customizable templates, Divi prides itself on its drag-and-drop interface that appeals to users of all experience levels. Finally, we can’t forget AWeber, a legendary email marketing platform that also offers landing page creation tools. AWeber’s strength lies in its seamless integration with email marketing campaigns, making it an appealing choice for those who prioritize lead generation and nurturing via email. Together, these tools paint a rich picture of the landing page landscape, each one vying for a marketer's favor by showcasing their unique capabilities.
Round One - Feature Face-Off
Template Diversity and User Experience
When it comes to template variety and ease of use, each of our contenders excels in its own right. Instapage boasts a wide array of professionally designed templates optimized for conversion, allowing users to jumpstart their landing page projects. With a focus on simplicity, their editor empowers marketers to create customized pages quickly, even without technical know-how. Divi Builder, on the other hand, provides a unique selection of customizable templates that appeal to design enthusiasts and marketers alike. Its drag-and-drop functionality allows users to mold their pages with precision, but some may find its complexity a steeper learning curve compared to Instapage. AWeber offers basic landing page templates integrated within its email marketing suite. While they may lack the same level of customization as Instapage and Divi Builder, AWeber simplifies the lead generation process by allowing users to create landing pages that directly funnel leads to their email lists. This feature becomes highly advantageous for marketers looking to nurture leads from the outset. Overall, marketers need to weigh the importance of templates versus ease of use when choosing the best fit for their campaigns.
Instapage: The Champion of Customization and Conversion
Instapage emerges as a formidable contender in customization and optimization. The platform is crafted with the marketer’s success in mind, providing tools that enable the creation of highly personalized landing pages, tailored to resonate with target audiences. With features like the powerful Instablock, which allows users to save and reuse page sections, it streamlines the design process, enhancing both efficiency and creativity. Additionally, the detailed analytics and A/B testing functionalities are game-changers, enabling marketers to gather insights and make informed decisions to boost conversion rates. The fact that Instapage integrates seamlessly with many third-party applications also adds to its appeal, allowing for a straightforward setup while facilitating lead generation strategies. In essence, Instapage stands not just as a tool, but as a trusted partner working in alignment with marketers’ goals.
Round Two - Velocity and Performance
Transitioning to the second round, let's dive into speed and performance, essential components for any landing page. A slow-loading page can deter visitors faster than a hiccup, impacting conversions. Imagine waiting for your favorite coffee order only to find that the line is moving at a snail’s pace. In the digital realm, speed is everything. No one wants to wait for a webpage to load, and even a few extra seconds can lead to lost opportunities. Thus, assessing how each platform performs in this crucial area is vital for the savvy marketer.
Benefits of Instapage:
- Optimized for quick loading times, ensuring that users enjoy a seamless experience.
- Advanced caching solutions that improve page speed.
- CDN integration that allows global access without speed lags.
- Regular updates to enhance performance and usability.
Pros of Divi Builder:
- Fast loading times, depending on the complexity of designs.
- Offers built-in performance optimization tools.
- Regular updates to address speed-related issues.
Strengths of AWeber:
- Efficient loading speeds suited for responsive email campaigns.
- Simplified landing pages that minimize load times.
- Basic, lightweight templates to ensure quick access.
In wrapping up the second round, Instapage emerges as the top contender, excelling in speed and performance, crucial for any marketer keen on maximizing conversions come from effective landing pages.
Round Three - User-Friendliness and Adaptability
Moving on to the third round, let's explore usability and the all-important learning curve. Each platform caters to varying levels of experience, with Instapage standing out due to its intuitive drag-and-drop interface that welcomes all users—from beginners to seasoned marketing experts. The ease of navigation encourages experimentation and creativity, making it straightforward for users to build pages without feeling overwhelmed. Divi Builder, while offering powerful customization options, may present a steeper learning curve due to its extensive features, which can initially feel intimidating. However, the extensive tutorials and supportive community can guide new users on their journey to mastery. AWeber, primarily known for email marketing, keeps its landing page interface simplistic, ensuring users can quickly grasp the essentials without unnecessary complexity. Overall, while each platform presents distinct advantages, Instapage shines brightest in terms of accessibility for users at all skill levels.
Round Four - Assistance and Customer Support
In this round, we introduce the support squads for each platform, as we recognize the importance of having a reliable support system when using tools for your marketing initiatives. Instapage offers multi-faceted customer support, including live chat, email, and a detailed knowledge base filled with articles to help users maximize their experience. They also boast an active community forum for discussions and peer support. Divi Builder provides extensive resources, featuring video tutorials and a dedicated support team reachable through various channels, which is commendable. AWeber's customer support shines with its comprehensive assistance options, prioritizing customer satisfaction with 24/7 live support and extensive educational resources. Regardless of which platform you choose, each offers a range of support options to ensure users are guided and successful.
Round Five - Understanding Costs and Payment Options
As we enter the final round, it’s crucial to break down the pricing structures of each tool. Instapage operates on a subscription model, providing several tiered plans that cater to different budgets, ensuring flexibility for individuals and teams alike. While it may initially have a higher price point, the value delivered through efficient conversion rates and quality features can justify the investment. Divi Builder, with its one-time payment model, offers a compelling option for users looking to invest long-term without ongoing charges. However, some may perceive it as less cost-effective without regular updates. Finally, AWeber also provides a tiered pricing structure based on the number of subscribers, making it more suitable for those who rely heavily on email marketing automation. As we conclude this round, potential users are encouraged to reflect on their unique needs to determine which solution best aligns with their business model.
In conclusion, it’s evident that while each platform has its strengths, the optimal choice for landing page builders ultimately depends on the user's specific requirements. Whether it's Instapage’s fine-tuned customization features, Divi Builder’s robust design options, or AWeber’s email marketing integration, each has a place in the marketing toolkit. Marketers are encouraged to assess what they value most—features, support, pricing flexibility—and take advantage of free trials or demos. Upon exploring Instapage, users will likely appreciate its commitment to empowering them with tools that reduce costs, drive conversions, and create meaningful landing page experiences that foster brand trust and customer loyalty.
