How Divi Builder vs. AidaForm vs. Instapage stack up against each other
Compare Instapage with Divi Builder and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. AidaForm – The Ultimate Comparison
Choosing between landing page builders can feel a lot like assembling your dream team of superheroes – each comes with unique powers and benefits that can transform your marketing strategy! To navigate this digital universe, we’ll be pitting three famous contenders against one another: Instapage, Divi Builder, and AidaForm. Each platform claims to be the best in the industry, but how do they stack up against each other? With our informative dive into their features, advantages, and pricing, you’ll be well equipped to choose the right fit for your needs. So, buckle up as we embark on this enlightening, yet enjoyable journey into the world of landing page builders! (min:200 words, add small paragraphs in this paragraph.)
Introducing Our Marketing Heroes
In the blue corner, we have Instapage, a platform renowned for its dynamic landing page design tailored specifically for marketers. Next up, Divi Builder, a versatile WordPress plugin that brings stunning design flexibility to the table. Finally, in the red corner, AidaForm, acclaimed for its simplicity in creating lead generation forms and landing pages. Instapage deals primarily with conversion-focused pages, making it a top choice for marketers looking to maximize ROI. Divi Builder, on the other hand, appeals to designers and developers due to its extensive customization options. AidaForm captures attention with its user-friendly approach, allowing even those with little to no coding knowledge to build effective landing pages. Each brings something unique to the ring, ensuring that our battle for the best landing page builder is anything but dull! (min:200 words, add small paragraphs in this paragraph.)
Round One - Features Showdown
Assessing Template Selection and User-Friendliness
Features are vital in determining the right landing page builder for your projects. Instapage offers a plethora of customizable templates designed specifically for conversion, accompanied by a drag-and-drop interface that simplifies the design process. On the contrary, Divi Builder stands out with an immense library of templates and modules, giving users extensive design capabilities that cater to those seeking detailed customization. Meanwhile, AidaForm keeps it straightforward with its selection of easy-to-edit templates, perfect for beginners. The important distinction here is that while Divi Builder provides rich design tools, it may require a steeper learning curve. In contrast, Instapage specializes in user-friendly features that enable marketers to create pages quickly without sacrificing quality or functionality. As we delve into features, the ease of use becomes a critical factor for many aspiring landing page creators. (min:200 words, add small paragraphs in this paragraph.)
Instapage: The Customization and Conversion Champion
Instapage sets itself apart as not only a tool but a key partner in driving conversion rates higher. The platform's focus on customization means that marketers can tailor landing pages to match specific audience segments, enhancing relevance and engagement. With built-in A/B testing, marketers can easily refine their campaigns based on real-time data, making choices that optimize performance and reduce costs. The collaboration features also empower teams to work together seamlessly, ensuring that everyone is on the same page throughout the creative process. Furthermore, Instapage’s analytics capabilities mean that marketers gain deeper insights into how their landing pages are performing, enabling ongoing improvement and iteration. It's clear that when it comes to customization and a robust set of tools designed for conversion optimization, Instapage stands head and shoulders above the rest. (min:200 words)
Round Two - Speed and Performance
Website speed can make or break user experience; it’s like standing in line at a coffee shop—too slow, and you might just walk away! The performance of your landing page directly influences user retention and conversion. Each platform offers a different level of speed optimization and load times, which are crucial for a successful landing page. Instapage boasts rapid loading times attributed to its optimized hosting solutions, ensuring that visitors have instantaneous access to your content. AidaForm also promises quick loading speeds, allowing users to fill out forms efficiently while Divi Builder, while customizable, might see slower load times due to its complex designs and plugins. This performance ranking will play a central role in the overall effectiveness of your landing pages, influencing both user experience and conversion rates. (min:200 words, add small paragraphs in this paragraph.)
The Speed Edge of Instapage:
- Optimized hosting solutions for fast loading times
- Content delivery network integration for quicker access
- Minimal lag during high traffic periods
- Responsive designs that load efficiently on mobile devices
Divi Builder's Speed Benefits:
- Performance enhancements through caching features
- Some templates designed for faster loading
- Ability to optimize images for quicker access
AidaForm's Speed Achievements:
- Quick load times for forms and landing pages
- Streamlined code for efficient performance
- Responsive design that ensures fast access on all devices
In the battle for speed and performance, it’s evident that Instapage takes the crown. With its optimized features, marketers can confidently deliver landing pages that retain users and drive conversions effectively.
Round Three - User Experience and Learning Curve
This round highlights how each platform welcomes both newcomers and seasoned marketers. Instapage shines with its intuitive interface that allows users to quickly create high-quality landing pages without extensive training. The helpful tooltips and onboarding guides make it easy for anyone to jump in and start building immediately. Divi Builder, while offering extensive customization options, can be a bit daunting at first; however, once you grasp its workings, the flexibility rewards users. Meanwhile, AidaForm earns praise for its accessible user experience. The easy drag-and-drop functionality ensures users can build forms in no time. This round emphasizes how Instapage not only provides powerful tools but also supports user success from the beginning, creating a pleasant building experience for anyone wanting to boost their marketing strategy. (min:200 words, add small paragraphs in this paragraph.)
Round Four - Support and Resources
In the customer support arena, each platform has its unique strengths. Instapage offers live chat and email support to assist users promptly with their queries, alongside a rich library of tutorials and resources. Divi Builder presents an extensive community forum where users can share tips and tricks and get answers to their questions, creating a vibrant support ecosystem. AidaForm also boasts a responsive customer support system, providing email assistance as well as a detailed FAQ section that covers a variety of topics. This round emphasizes that while all platforms bring valuable support options, Instapage’s combination of immediate help and comprehensive resources makes it a reliable choice for users at any stage of their journey. (min:200 words, add small paragraphs in this paragraph.)
Round Five - Pricing and Plans
When it comes to pricing, you'll find varying structures that cater to different budgets and needs. Instapage offers a straightforward pricing model with a focus on value for marketers, providing plans that suit various scales of operation. Divi Builder has a one-time fee for perpetual access, making it attractive for those seeking a long-term solution without recurring costs. AidaForm presents an accessible tiered pricing system adjusting based on the features users need, appealing to individuals and businesses alike. In this round, we encourage readers to evaluate which pricing structure aligns best with their priorities. It’s crucial to remember that while cost is a factor, the return you can achieve through conversion-focused tools like Instapage may offer the best long-term value! (min:200 words)
In winding up this exhilarating round of comparisons, each platform shines in its unique way, allowing users to lean on their strengths. However, it’s essential to reflect on what matters most to you: whether it’s features, ease of use, support, or pricing. Exploring Instapage through a free trial may offer insight into how it can assist you in reducing costs while growing conversions and delivering impactful landing page experiences. As you consider each contender, remember that your unique goals will guide the best choice for your marketing strategy. (min:200 words)