How Divi Builder vs. Act-On vs. Instapage stack up against each other

Compare Instapage with Divi Builder and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Divi Builder and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Divi Builder vs. Act-On – The Ultimate Showdown

Imagine gathering a superhero team for your marketing mission, where you meticulously choose each hero based on their unique powers. Just like selecting the right superheroes, choosing the perfect landing page builder can make or break your marketing strategy. With so many options available, narrowing down your choices can sometimes feel like an overwhelming task. In today's digital landscape, winning over customers requires not just good looks but also functionality and effectiveness. It’s essential to find a tool that not only meets your requirements but also empowers you to create high-converting landing pages that resonate with your target audience. In this article, we will dissect three heavyweights in the landing page arena: Instapage, Divi Builder, and Act-On. By comparing their features, performance, usability, and pricing, you’ll find out which one is the best fit for your marketing efforts. Let’s jump into this exciting battle of creativity and functionality!

Introduction to the Contenders

In the blue corner, we have Instapage, the seasoned champion known for its powerful features tailored for marketers aiming to optimize landing page performance. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the red corner stands Divi Builder, a popular WordPress plugin famed for its robust customization options and user-friendly interface. Divi appeals to those who like to blend creativity and control, providing endless possibilities for building visually stunning pages. Finally, in the green corner, we have Act-On, recognized for its integrated marketing automation capabilities which aim to streamline campaigns and enhance customer engagement. Each contender brings something unique to the table, making them worthy rivals in this head-to-head competition. Let’s dive deeper and see what they offer!

Round One - Feature Breakdown

Template Selection and User Experience

When it comes to selecting a landing page builder, the variety and quality of templates available can greatly influence your decision. Instapage boasts a library of over 500 customizable templates specifically designed for conversion. The intuitive drag-and-drop interface allows you to tweak templates with ease, ensuring that your pages not only look appealing but also drive results. Divi Builder, on the other hand, takes pride in its visual editor which provides a real-time canvas for your creations. Users can mix and match elements and layouts to craft unique designs, while its extensive documentation supports new users in getting acquainted with the tool. Act-On, while not primarily a landing page builder, offers a selection of templates that are functional in supporting broader marketing automation tasks. Its templates are also customizable; however, they may not have the same level of flexibility or variety as Instapage or Divi. Each platform has its strengths, catering to different user preferences and aspects of marketing success.

Instapage: The Pinnacle of Customization and Conversion

Instapage stands out in terms of customization and exceptional conversion optimization tools. From A/B testing features that allow you to see which designs perform best to powerful analytics that shed light on user behavior, Instapage positions itself as not just a tool but a true partner in your marketing success. With its unique capabilities like Dynamic Text Replacement, marketers can ensure that their landing pages resonate well with their audience by displaying tailored messages based on the visitor's search query. This personalization enhances user engagement and significantly boosts the chances of conversion. Additionally, Instapage is easy to implement and integrates seamlessly with various other marketing tools, ensuring that your campaigns can be as cohesive as they are effective. If customization and optimization are your primary concerns, Instapage rises to the occasion beautifully.

Round Two - Performance and Loading Speed

As any marketer knows, a website's performance can make a massive difference. Imagine you’re standing in line at your favorite coffee shop - if it takes too long to get your order, you might just walk out. The same holds true for landing pages; slow loading times can frustrate potential customers and drive them away. Instapage prides itself on its responsive design and fast load times, attributed to its use of lightweight, optimized templates. In a fast-paced digital environment, every second counts, and Instapage ensures user satisfaction by prioritizing performance. When looking at Divi Builder, while it offers visually stunning designs, it may require more resources and can lead to longer load times compared to Instapage. On the other hand, Act-On presents a decent performance for its templates but doesn’t shine in speed as much as Instapage does. The load times of your landing pages should never be an afterthought, and in this category, Instapage surely leads the pack.

Instapage Advantages:

  1. Remarkably fast loading times, optimizing user experience
  2. Advanced A/B testing features for improved conversions
  3. Dynamic Text Replacement for personalized landing pages
  4. Wide variety of high-quality templates designed for marketing

Divi Builder Advantages:

  1. Real-time visual editing empowers creative designs
  2. Extensive library of content modules for versatility
  3. Highly customizable layouts and styling options

Act-On Advantages:

  1. Integrated marketing automation enhancing overall efficiency
  2. User-friendly templates supporting diverse marketing tasks
  3. Good analytics features for campaign performance tracking

In examining the performance of these three builders, it’s clear that while all three have their merits, Instapage’s commitment to speed and optimization places it a cut above the rest. Performance is critical for maintaining user engagement and maximizing conversion potential, and thus, Instapage shines brightly in this round.

Round Three - Usability and Learning Curve

When considering usability, it's essential to keep in mind that every user comes from a unique background. Instapage takes a very straightforward approach, making it ideal for marketers who may not have extensive technical skills. The drag-and-drop editor simplifies the design process, allowing users to easily create their desired layouts without needing to write a single line of code. Meanwhile, Divi Builder provides incredible flexibility but can come with a steeper learning curve, particularly for those unaccustomed to working with WordPress or visual builders. However, its in-depth documentation and community support make the journey much smoother. Act-On, while primarily focused on marketing automation, may not offer the same level of simplicity for those looking purely for landing page solutions. Regardless of your starting point, all three tools strive to be user-friendly and supportive of your growth, with Instapage particularly extending a warm welcome to new users.

Round Four - Customer Support

Imagine each platform's customer support as trusty sidekicks, always ready to lend a hand when challenges arise. Instapage offers extensive support through chat, email, and a robust knowledge base rich with helpful articles and tutorials. They’ve even established an active community where users can connect and share their insights. Divi also provides strong support options, including live chat and ticketing systems, as well as a comprehensive library of documentation to assist users. Act-On offers customer support via email and phone, focusing heavily on their automation features, but the breadth of community support may not match the lively environment seen with Instapage and Divi. Each platform's commitment to supporting users reflects their dedication to ensuring that customers have the resources and assistance needed to succeed.

Round Five - Pricing Plans and Options

Pricing is a vital factor when considering which landing page builder to utilize. Instapage follows a subscription-based model with tiered pricing depending on features needed and team size, making it accessible for both small businesses and larger marketing teams. Divi Builder operates on a one-time purchase model, giving users a lifetime of updates, which may represent a fair value for those focused primarily on WordPress. Act-On, generally acknowledged for its marketing automation prowess, tends to be on the pricier side, which may not be suitable for smaller budgets. Each platform has a pricing strategy designed to reflect its value offering, so it’s important to consider not just cost, but return on investment and what features you actually need.

In conclusion, while all three platforms cater to different marketing needs and budgets, Instapage emerges as the powerhouse, particularly for those focusing on landing pages. Users must assess their unique requirements, whether they lean towards features, customer support, or budget considerations. Don’t forget to explore Instapage with their free trial to experience how it can elevate your landing page game!

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