How Divi Builder vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Divi Builder and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. Act-On – The Ultimate Showdown
Imagine gathering a superhero team for your marketing mission, where you meticulously choose each hero based on their unique powers. Just like selecting the right superheroes, choosing the perfect landing page builder can make or break your marketing strategy. With so many options available, narrowing down your choices can sometimes feel like an overwhelming task. In today's digital landscape, winning over customers requires not just good looks but also functionality and effectiveness. It’s essential to find a tool that not only meets your requirements but also empowers you to create high-converting landing pages that resonate with your target audience. In this article, we will dissect three heavyweights in the landing page arena: Instapage, Divi Builder, and Act-On. By comparing their features, performance, usability, and pricing, you’ll find out which one is the best fit for your marketing efforts. Let’s jump into this exciting battle of creativity and functionality!
Introduction to the Contenders
In the blue corner, we have Instapage, the seasoned champion known for its powerful features tailored for marketers aiming to optimize landing page performance. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the red corner stands Divi Builder, a popular WordPress plugin famed for its robust customization options and user-friendly interface. Divi appeals to those who like to blend creativity and control, providing endless possibilities for building visually stunning pages. Finally, in the green corner, we have Act-On, recognized for its integrated marketing automation capabilities which aim to streamline campaigns and enhance customer engagement. Each contender brings something unique to the table, making them worthy rivals in this head-to-head competition. Let’s dive deeper and see what they offer!
Round One - Feature Breakdown
Template Selection and User Experience
When it comes to selecting a landing page builder, the variety and quality of templates available can greatly influence your decision. Instapage boasts a library of over 500 customizable templates specifically designed for conversion. The intuitive drag-and-drop interface allows you to tweak templates with ease, ensuring that your pages not only look appealing but also drive results. Divi Builder, on the other hand, takes pride in its visual editor which provides a real-time canvas for your creations. Users can mix and match elements and layouts to craft unique designs, while its extensive documentation supports new users in getting acquainted with the tool. Act-On, while not primarily a landing page builder, offers a selection of templates that are functional in supporting broader marketing automation tasks. Its templates are also customizable; however, they may not have the same level of flexibility or variety as Instapage or Divi. Each platform has its strengths, catering to different user preferences and aspects of marketing success.
Instapage: The Pinnacle of Customization and Conversion
Instapage stands out in terms of customization and exceptional conversion optimization tools. From A/B testing features that allow you to see which designs perform best to powerful analytics that shed light on user behavior, Instapage positions itself as not just a tool but a true partner in your marketing success. With its unique capabilities like Dynamic Text Replacement, marketers can ensure that their landing pages resonate well with their audience by displaying tailored messages based on the visitor's search query. This personalization enhances user engagement and significantly boosts the chances of conversion. Additionally, Instapage is easy to implement and integrates seamlessly with various other marketing tools, ensuring that your campaigns can be as cohesive as they are effective. If customization and optimization are your primary concerns, Instapage rises to the occasion beautifully.
Round Two - Performance and Loading Speed
As any marketer knows, a website's performance can make a massive difference. Imagine you’re standing in line at your favorite coffee shop - if it takes too long to get your order, you might just walk out. The same holds true for landing pages; slow loading times can frustrate potential customers and drive them away. Instapage prides itself on its responsive design and fast load times, attributed to its use of lightweight, optimized templates. In a fast-paced digital environment, every second counts, and Instapage ensures user satisfaction by prioritizing performance. When looking at Divi Builder, while it offers visually stunning designs, it may require more resources and can lead to longer load times compared to Instapage. On the other hand, Act-On presents a decent performance for its templates but doesn’t shine in speed as much as Instapage does. The load times of your landing pages should never be an afterthought, and in this category, Instapage surely leads the pack.
Instapage Advantages:
- Remarkably fast loading times, optimizing user experience
- Advanced A/B testing features for improved conversions
- Dynamic Text Replacement for personalized landing pages
- Wide variety of high-quality templates designed for marketing
Divi Builder Advantages:
- Real-time visual editing empowers creative designs
- Extensive library of content modules for versatility
- Highly customizable layouts and styling options
Act-On Advantages:
- Integrated marketing automation enhancing overall efficiency
- User-friendly templates supporting diverse marketing tasks
- Good analytics features for campaign performance tracking
In examining the performance of these three builders, it’s clear that while all three have their merits, Instapage’s commitment to speed and optimization places it a cut above the rest. Performance is critical for maintaining user engagement and maximizing conversion potential, and thus, Instapage shines brightly in this round.
Round Three - Usability and Learning Curve
When considering usability, it's essential to keep in mind that every user comes from a unique background. Instapage takes a very straightforward approach, making it ideal for marketers who may not have extensive technical skills. The drag-and-drop editor simplifies the design process, allowing users to easily create their desired layouts without needing to write a single line of code. Meanwhile, Divi Builder provides incredible flexibility but can come with a steeper learning curve, particularly for those unaccustomed to working with WordPress or visual builders. However, its in-depth documentation and community support make the journey much smoother. Act-On, while primarily focused on marketing automation, may not offer the same level of simplicity for those looking purely for landing page solutions. Regardless of your starting point, all three tools strive to be user-friendly and supportive of your growth, with Instapage particularly extending a warm welcome to new users.
Round Four - Customer Support
Imagine each platform's customer support as trusty sidekicks, always ready to lend a hand when challenges arise. Instapage offers extensive support through chat, email, and a robust knowledge base rich with helpful articles and tutorials. They’ve even established an active community where users can connect and share their insights. Divi also provides strong support options, including live chat and ticketing systems, as well as a comprehensive library of documentation to assist users. Act-On offers customer support via email and phone, focusing heavily on their automation features, but the breadth of community support may not match the lively environment seen with Instapage and Divi. Each platform's commitment to supporting users reflects their dedication to ensuring that customers have the resources and assistance needed to succeed.
Round Five - Pricing Plans and Options
Pricing is a vital factor when considering which landing page builder to utilize. Instapage follows a subscription-based model with tiered pricing depending on features needed and team size, making it accessible for both small businesses and larger marketing teams. Divi Builder operates on a one-time purchase model, giving users a lifetime of updates, which may represent a fair value for those focused primarily on WordPress. Act-On, generally acknowledged for its marketing automation prowess, tends to be on the pricier side, which may not be suitable for smaller budgets. Each platform has a pricing strategy designed to reflect its value offering, so it’s important to consider not just cost, but return on investment and what features you actually need.
In conclusion, while all three platforms cater to different marketing needs and budgets, Instapage emerges as the powerhouse, particularly for those focusing on landing pages. Users must assess their unique requirements, whether they lean towards features, customer support, or budget considerations. Don’t forget to explore Instapage with their free trial to experience how it can elevate your landing page game!
