How Divi Builder vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Divi Builder and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Divi Builder vs. AB Tasty – Which One Should You Choose?
Choosing the right landing page builder can feel a lot like assembling your own superhero team. Each contender comes packed with superpowers that can directly impact your marketing success. Just like Batman with his gadgets or Spider-Man with his agility, the right tool can help you tackle business challenges effectively. In this article, we will explore three heavyweight competitors: Instapage, Divi Builder, and AB Tasty. We'll dive into their unique features, advantages, and how they stack up against each other to empower marketers to reduce costs, grow conversions, and build trust through relevant landing page experiences that enhance customer loyalty.
Meet the Challengers in the Landing Page Arena
In one corner, we have Instapage, renowned for its robust customization options and optimization features that aid in converting visitors to customers. Known for its ease of use, Instapage revolutionizes the way landing pages are created. In the opposing corner, Divi Builder presents itself with its powerful drag-and-drop interface, beloved by designers and non-designers alike. It puts a strong focus on versatility, allowing users to build a variety of web pages beyond just landing pages. Lastly, we have AB Tasty, a platform that excels in A/B testing and experimentation capabilities, making it an excellent choice for data-driven marketers. Together, these tools create a rich tapestry of options for users to consider based on their unique requirements.
First Showdown - Features Galore
Template Variety and User-Friendliness Comparison
When evaluating landing page builders, template variety and ease of use stand out as critical factors. Both Instapage and Divi Builder boast a significant library of templates designed for various business goals. Instapage offers over 200 templates that are highly customizable, catering to different industries and marketing objectives. The interface is intuitive, allowing users to quickly modify templates to fit their branding needs. On the other hand, Divi Builder features hundreds of pre-made designs in its library, giving users a plethora of choices for building not only landing pages but entire websites. Its drag-and-drop functionality means that even the least tech-savvy users can create beautiful pages. AB Tasty, while more focused on analytics, also provides templates but may lack the depth of customization options found in the other two.
Instapage: Your Partner in Customization and Conversion
Instapage positions itself as a leading tool for customization and optimization. With its extensive range of features, users can easily run A/B tests, optimize for mobile, and use advanced targeting options to reach specific audiences. The platform also comes equipped with features like heatmaps and analytics to track user engagement, helping marketers understand what drives conversions. Instapage distinguishes itself by enabling marketers to create tailored landing page experiences that resonate with their audience, ultimately boosting brand trust and customer loyalty. By focusing on these aspects, Instapage serves not just as a tool but as a vital partner in achieving marketing goals and maximizing ROI.
Second Showdown - Speed and Performance Factors
Website speed is a key aspect influencing user experience, often likened to the frustration of waiting in line for your favorite coffee. Just as quick service enhances your morning pick-me-up, faster landing pages contribute to higher user satisfaction and conversion rates. Each platform has its strengths regarding speed and performance, impacting how quickly users can engage with the content they arrive at.
Instapage Strengths in Speed and Performance
- Optimized templates that load quickly, enhancing user experience.
- CDN-enabled hosting to ensure faster delivery of page content.
- Automatic image optimization for rapid loading times.
- Robust performance tracking tools to monitor and improve speed.
Divi Builder Speed and Performance Benefits
- Lightweight design that minimizes load time.
- Built-in caching options for faster page rendering.
- Optimized for mobile usage without sacrificing speed.
AB Tasty Performance Highlights
- Real-time analytics to pinpoint and address speed bottlenecks.
- Efficient A/B testing features that do not compromise loading speed.
- Server-side performance enhancements to improve responsiveness.
In the realm of speed and performance, all three landing page builders hold their own. Instapage's dedicated features focused on optimization set it apart as a reliable choice for those prioritizing a swift user experience. However, understanding your website's unique needs is crucial when deciding which tool stands out.
Third Round - User Experience and Learning Journey
User experience and the learning curve can significantly impact a marketer's success. Each platform offers a unique onboarding process aimed at welcoming new users while supporting seasoned professionals. Instapage shines with its intuitive interface that allows even beginners to craft stunning landing pages without confusion. Comprehensive tutorials and support resources further ease the learning journey. Divi Builder employs its visual editor to provide a hands-on approach, enabling users to see changes live as they make edits, creating a seamless experience for users of all skill levels. Meanwhile, AB Tasty centers around its straightforward analytics dashboard that offers valuable insights, making it easy for marketers to adapt their strategies quickly. Overall, each platform provides supportive learning environments to help users feel confident in their skills as they work toward mastering their chosen tool.
Fourth Round - Help and Guidance from Support Teams
Customer support can often feel like having a trusty sidekick by your side, ready to assist whenever needed. Instapage offers a multi-channel approach to support, including live chat, email, and extensive documentation to help users troubleshoot issues quickly. Divi Builder maintains a vibrant community forum alongside tutorials, giving users the option to seek help through peer interactions. AB Tasty, meanwhile, provides dedicated account managers for premium customers, ensuring personalized support tailored to individual business needs. Overall, each platform demonstrates a strong commitment to user satisfaction by providing various avenues for help.
Final Round - Values and Pricing Structure
When it comes to pricing, understanding the value behind each landing page builder is essential. Instapage offers competitive pricing aimed at marketers focused on achieving high conversion rates through dedicated features. Divi Builder, offering a one-time fee, provides excellent value for users looking for long-term flexibility. Conversely, AB Tasty focuses on a subscription model tailored towards teams that prioritize testing and optimization. Each pricing model offers benefits and may appeal to different users based on their financial considerations and project requirements.
As we close this showdown, it's evident that each platform has its strengths, tailored to varying marketing strategies and needs. Your choice should reflect your unique goals and values in a landing page builder, whether you're looking for features, support, or cost-effectiveness. If you're on the fence, Instapage extends an invite with a free trial or demo to explore its powerful capabilities first-hand.
