How Infusionsoft vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. FormAssembly – The Ultimate Showdown
Are you stuck choosing the best landing page builder for your marketing needs? Think of it like assembling a dream team of superheroes for a big battle—each with unique powers ready to maximize your marketing strategy! In this article, we are putting three contenders, Instapage, Infusionsoft, and FormAssembly, in the ring. While they all offer powerful capabilities, understanding their strengths will help you make an informed decision. We'll dive deep to evaluate how well each platform can meet your landing page goals and how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Whether you’re a newcomer or an expert, this comparison will highlight what each platform brings to the table, giving you clarity on your options. Get comfy as we explore who will come out on top in this digital arena!
Meet the Competitors
Let’s introduce our contenders with a little flair. First up is Instapage, the popular choice known for its outstanding landing page customization and conversion optimization features. Positioned as a marketer's best friend, Instapage shines when it comes to creating high-converting pages. Next, we have Infusionsoft, renowned for its robust CRM capabilities and marketing automation. This platform excels in managing customer relationships but offers limited options when it comes to dedicated landing page features. Finally, there’s FormAssembly, a solid name in the forms and data collection space, offering great flexibility for building forms and collecting leads. Each of these platforms has devoted users, and they all aim to simplify the process of capturing leads and nurturing customer relationships. In the upcoming rounds, we’ll explore features, performance, usability, support, and pricing to find out which contender takes the crown as the best landing page builder.
Round One: The Feature Face-Off
Template Diversity and User-Friendliness: The Starting Point
In this first encounter, we will look into the features that each platform offers, specifically focusing on template options and ease of use. Instapage is celebrated for its extensive collection of customizable templates, allowing marketers to find a suitable layout that matches branding and campaign goals. The drag-and-drop functionality makes it easy for anyone, regardless of tech skills, to build attractive landing pages quickly. Comparatively, Infusionsoft provides fewer templates intended mainly for email and campaign management, making it less optimal for dedicated landing page construction. Meanwhile, FormAssembly allows for basic landing page creation but is more known for its form-building capabilities rather than aesthetic versatility. This underlines an essential difference in design flexibility: Instapage clearly has the upper hand when it comes to the sheer diversity of templates and ease of use, making it ideal for marketers focused on maximizing conversions.
Instapage: Your Go-To for Tailored Experiences and High Conversion Rates
When it comes to customization and conversion optimization, Instapage stands out as a game-changer. It equips marketers with tools necessary for delivering landing pages that not only attract visitors but also convert them into loyal customers. Marketers can modify every aspect of their landing pages, from fonts and colors to layouts and images, ensuring coherence with their brand identity. A/B testing tools enable users to fine-tune their content and designs, continually improving performance based on data-driven decisions. Instapage also emphasizes relevant landing page experiences through advanced features like dynamic text replacement and personalized content, which ultimately boosts customer trust and loyalty. Investing in Instapage means investing in a platform that genuinely supports your conversion journey, making it a worthwhile choice for businesses chasing growth.
Round Two: Performance and Speed Matters
Let’s take a moment to chat about the vital aspect of loading speeds—after all, who enjoys waiting for a page to load? It’s akin to standing in line at your favorite coffee spot when all you want is a quick caffeine fix. In the digital realm, slow loading pages can cost you conversions and frustrate potential clients. Speed optimization is key to keeping your audience engaged from the get-go.
Instapage Speed Advantages:
- Optimally coded templates ensure fast loading.
- Content delivery network (CDN) integration for quick access globally.
- Progressive web app capabilities that enhance performance.
- Regular monitoring and updates to ensure the best speeds.
Infusionsoft Performance Perks:
- Automation workflows help streamline processes.
- Focus on email automation can speed up marketing campaigns.
- Allows for integration with high-performing landing pages.
FormAssembly Speed Benefits:
- Efficient forms lead to faster data collection.
- Easy integration with third-party tools boosts performance.
- Regular platform updates enhance loading time and speed efficiency.
Looking at the performance dynamics, Instapage designers have placed a strong emphasis on rapid loading times, ultimately providing users with a seamless experience that fosters conversions. While the others have their perks in automation and data handling, Instapage solidifies its position as the platform with the finest speed and performance capabilities.
Round Three: Embracing Usability and Learning Potential
Navigating new platforms can sometimes feel daunting, akin to exploring a labyrinth for the first time. However, each of our competitors provides a unique experience tailored for various proficiency levels. Both Infusionsoft and FormAssembly have robust documentation and support centers designed to assist users as they familiarize themselves with the platform. Instapage, on the other hand, embraces a welcoming approach for newcomers while providing advanced escalation paths for experienced marketers. The interface boasts a clean, intuitive design that encourages quick ramp-up times, ensuring you won’t feel stranded trying to figure it all out. Whether you are just dipping your toes or diving deep into marketing strategies, all three platforms cater to different user needs, helping individuals transition seamlessly toward expertise.
Round Four: Customer Support – Your Trusty Companions
Imagine your platform’s customer support as a loyal sidekick, always available for a helping hand. When analyzing the support quality from our contenders, we see a variety of offerings. Instapage provides 24/7 chat support, extensive documentation, and a vibrant community forum where users share tips and tricks. Infusionsoft leans heavily on email support and offers coaching for deeper insights into maximizing your CRM potential. Meanwhile, FormAssembly has email support and a library of resources to assist users in navigating form-building challenges. All platforms provide essential support, but Instapage's extensive options show a clear commitment to ensuring users receive immediate help whenever needed.
Round Five: Price Comparison - Making Sense of Costs
Navigating pricing structures can feel like deciphering a treasure map, so let’s break things down clearly. Instapage offers a tiered pricing model that gives users flexibility depending on their needs, with additional options for features like collaboration tools and advanced analytics. Infusionsoft follows suit, providing packages that center around CRM functionalities, which may be better suited for businesses focusing primarily on customer relationship management. FormAssembly’s pricing is competitive yet focuses more on form features than landing pages. It's essential to assess what you need to ensure you're not paying for unnecessary features. Keep an eye out for monthly subscriptions or annual commitments, which may influence total costs.
In conclusion, while each platform offers valuable strengths tailored to different marketing pursuits, the right choice depends on your specific needs and goals. Whether you prioritize advanced features, top-notch support, or flexible pricing, assess what is most beneficial for your business model. Don’t forget to take Instapage for a free trial spin and experience firsthand how it can reduce costs, enhance conversions, and tailor landing page experiences effectively.
