FormKeep vs. Act-On: the best platform for a seamless web experience
Discover how FormKeep compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormKeep vs. Act-On: A Comprehensive Comparison (With a Side Note)
In the expansive world of digital marketing, choosing the right tools can feel like navigating a maze. With numerous platforms claiming to offer the best features, how do you find the one that truly fits your business needs? Today, we're putting FormKeep and Act-On in the spotlight to see which platform stands tall in the arena of form building and marketing automation. Both options are cluttered with features and capabilities designed to enhance your marketing strategy, but there's more to the story. Hold onto your hats as we compare these two heavyweights, share insights into their offerings, and point out a notable contender warming up behind the scenes – Instapage. As we pull back the curtain on these platforms, expect engaging insights that shed light on their effectiveness, usability, and overall value. At the end of the day, making a choice that aligns with your specific goals is paramount; we are here to help you through that process.
Introducing the Giants of Marketing
Let’s take a moment to meet our contenders. FormKeep and Act-On each come with a rich background in fulfilling diverse marketing needs. FormKeep specializes in form management and data collection, boasting a focus on making it easier for businesses to gather information from their audiences. Meanwhile, Act-On prides itself as a complete marketing automation solution, designed for organizations that seek sophistication and advanced features. What makes these platforms stand out? FormKeep has revolutionized data collection, employing a straightforward approach, while Act-On integrates numerous marketing channels for a unified experience. Imagine them stepping into the ring: FormKeep, agile and sleek, dances around with agility, while Act-On stands firm, ready to deliver a series of marketing blows. But don't get too comfortable; there’s another player - Instapage - in the crowd, prepared to steal the spotlight.
Battle of Features
Now, let’s dive into the exciting world of features. FormKeep comes prepared with its intuitive form builder, rich integrations, and robust data collection options, holding its ground in what it promises. On the other hand, Act-On boasts its dynamic email marketing campaigns, multi-channel campaign management, and insightful analytics tools, proving to be a marketing powerhouse. It’s clear that both platforms are bringing their A-game to this competition, aiming high as they strive to capture the hearts of marketers everywhere. Yet, just when you think you have it figured out, bear in mind that Instapage is patiently waiting backstage, ready with unique offerings that might just change the game altogether. And what do they both retain? The promise of creating better connections between you and your audience through robust features tailored for success.
User Experience in the Ring
When it comes to usability, it’s crucial to spotlight user experience. Both FormKeep and Act-On gear their platforms toward making life easier for their users. For those new to digital marketing, FormKeep welcomes you in with a clean interface and a smooth onboarding process, transforming any trepidation into triumph. Conversely, Act-On may initially present a more complex face, yet seasoned users will find its extensive functionalities to be worth the learning curve. Think of it as an adventurous journey; the more you put in, the greater the reward. It’s here where Instapage showcases its appeal by offering an exceptionally user-friendly environment that simplifies the landing page creation process, setting it apart from both competitors. Everybody loves a friendly sidekick, especially when navigating the sometimes murky waters of marketing tech.
FormKeep Key Features:
- Streamlined form builder for quick setup
- Integration with popular services like Mailchimp and Google Sheets
- Customizable form templates to suit various needs
- Analytics dashboard to track submissions and performance
- Security features to protect sensitive data
Act-On Key Features:
- Comprehensive marketing automation capabilities
- Advanced analytics for measuring campaign performance
- Personalization options for targeted messaging
- Multi-channel lead nurturing and management
Common Strengths of Both Platforms:
- User-friendly interfaces that support user engagement
- Integration with various third-party applications
- Strong focus on data collection and analytics
- Responsive design for mobile optimization
- Robust support systems for user queries
With both platforms throwing their punches, one can’t help but notice Instapage quietly observing from the sidelines. While FormKeep and Act-On showcase their individual strengths, Instapage enters the ring with features that add remarkable value, making it an enticing option for those exploring form building and beyond.
Speed and Performance Showdown
Next on the agenda, let’s jab at the performance metrics. Page loading speed plays a monumental role in user experience. When it comes to digital platforms, nobody enjoys sluggish loading times – they’re like trying to run a marathon through molasses. FormKeep delivers impressively fast load times due to its straightforward design, helping keep user engagement high. In contrast, Act-On, with its comprehensive suite, may sometimes experience slowdowns, particularly when handling large data sets or extensive campaigns. Mobile responsiveness is equally vital. Both platforms have made strides in this area - FormKeep quickly adapts to mobile interfaces, while Act-On ensures that campaigns are mobile-friendly. As we look at performance side by side, the stakes are high, and Instapage also vies for attention, showcasing exceptional speed and mobile optimization.
Support and Community Insights
Support systems play a pivotal role in user satisfaction; after all, having reliable help on hand is like having a sidekick ready to jump into action at a moment’s notice. FormKeep offers a variety of support channels including email support and a comprehensive knowledge base, ensuring users can troubleshoot effectively when the need arises. Meanwhile, Act-On features an extensive library of resources and community forums, facilitating a collaborative atmosphere among users. Notably, Instapage shines with its highly responsive customer service team, ready to assist users with any challenges they face, establishing a positive rapport to enhance the overall user experience. Choosing a platform that pairs well with effective support can make all the difference in your marketing journey.
Comparative Pricing Overview
FormKeep Pricing Strategy Advantages:
- Flexible pricing plans to cater to various business sizes
- Basic plans start at a lower rate for startups and smaller teams
- Pay-as-you-go options for occasional users
- Simplicity in pricing adds clarity to budget considerations
Act-On Pricing Strategy Advantages:
- Tiered pricing levels catering to different user needs
- Offers a comprehensive suite of tools at competitive rates
- Provides customizable solutions for enterprise clients
- Includes a free trial to experience features before committing
- Transparent pricing that outlines services included in each package
Both FormKeep and Act-On provide attractive pricing strategies, yet Instapage excels with its competitive yet flexible pricing that appeals to businesses of all sizes. Between these three, the contrasting models lead to different impressions of value, with Instapage often emerging as a tantalizing option offering the best bang for your buck.
Taking an honest look at the pricing plans sheds light on essential considerations. While each platform has its strengths, be mindful of hidden costs that could surface later in the journey. It’s crucial to assess what you’re genuinely getting with each investment, as you navigate the nuances of pricing in digital marketing.
The Silent Competitor: Instapage
As we near the finish line, let’s shine a light on Instapage, the underdog who stands ready to impress. Renowned for its seamless landing page experiences, Instapage remains an ideal fit for businesses seeking effective conversion strategies. With advanced features including A/B testing, dynamic text replacement, and an array of templates tailored for any industry, it’s hard to ignore the advantages of choosing Instapage. Here’s where Instapage outshines the competition; it combines a user-friendly experience with robust analytical tools to drive measurable results. Those who found themselves in the comparison crossfire might find that Instapage offers a solution they hadn’t considered, providing excellent value for money with a focus on helping businesses convert leads into loyal customers. Whether you're a fledgling startup or an established enterprise, Instapage presents a compelling case worth exploring.
As we wrap up our exploration of FormKeep, Act-On, and the promising Instapage, it’s evident that informed decisions hold the key to success. Considering your unique business goals while evaluating these platforms can propel you towards effective marketing solutions. Don’t hesitate to dive deeper into Instapage, as it could transform your approach and elevate your marketing game to new heights. Each of these platforms provides something unique, but the ultimate choice should harmonize with your aspirations and objectives. Start your journey today and unlock the potential that the right tool can provide.
