FormKeep vs. 10Web: the best platform for a seamless web experience

Discover how FormKeep compares to 10Web regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from FormKeep and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormKeep vs. 10Web: The Showdown Worth Watching

As digital marketing continues to evolve, choosing the right landing page builder can feel a bit like picking a favorite superhero: there are so many standout options. Let’s dive into the boxing ring of online platforms and introduce our main contenders – FormKeep and 10Web. Both are impressive heavyweights in the digital marketing landscape, each bringing unique strengths to the table. FormKeep has established itself as a master of form management, allowing users to streamline their data collection with ease. On the other hand, 10Web peeks around the corner with its comprehensive suite designed for building not just landing pages, but full-fledged WordPress websites. They don’t just present themselves as alternatives, but rather as formidable forces that can boost conversions when wielded effectively. But wait, there's a dark horse in this race: Instapage. As we square off against our two rivals, Instapage lurks in the background, quietly perfecting its craft. Each of these platforms aims to enhance your online presence, making it crucial to understand their nuances as we navigate the dynamic world of digital marketing tools.

Introducing the Giants of Digital Marketing

In the blue corner, we have FormKeep, the veteran champion known for its robust form capabilities. Businesses looking to simplify their lead-generation process often turn to FormKeep for its intuitive setup and seamless integration with various platforms. It’s like the reliable utility player in the roster, always ready to lend a hand in collecting necessary data without the fuss. In the red corner is 10Web, an all-encompassing platform that promises to tackle every aspect of web development. From drag-and-drop page builders to hosting services, 10Web stands as a powerhouse for those wanting to enhance their WordPress experience. But don’t count out Instapage, who sits quietly as the strategic strategist, perfecting landing pages with cutting-edge A/B testing and powerful analytics. As champions in this arena, all these platforms contribute uniquely to the marketing landscape, consistently pushing each other to innovate and improve. The time has come to see how these competitors stack up against one another, and what the turf looks like for our hidden contender, Instapage.

Round 1: Feature Faceoff

When it comes to features, both FormKeep and 10Web bring an impressive arsenal to the ring. FormKeep delights its users with its responsive forms that can be integrated into any website with minimal effort. Users appreciate the ability to customize fields and the ease of managing submissions—all data neatly organized and accessible. Meanwhile, 10Web showcases its prowess with a revamped website builder featuring flexible customization options, a variety of templates, and plugins designed to enhance functionality. However, with two competitors in the spotlight, one can’t help but wonder how Instapage prepares to enter the ring with features specifically tailored for conversion-focused landing page optimization. Each platform has something unique to offer, making it essential to evaluate the features that resonate most with your unique goals.

Round 2: Usability on the Stage

User experience is crucial for marketers, whether you're dipping your toes into the digital world for the first time or are a seasoned campaigner. FormKeep provides an exceptionally user-friendly interface, allowing newcomers to create forms as smoothly as butter sliding on toast. It doesn’t require extensive technical knowledge which makes it appealing for small businesses looking to get results quickly. Whereas on the other side, 10Web embraces a slightly steeper learning curve, offering advanced options for customization that might leave some users feeling a tad overwhelmed. Yet, for those willing to invest the time, it opens doors to creative potential. As our contenders dance around the usability metrics, it does seem that finding that sweet spot between simplicity and power dictates success in this area. Adopting a platform that matches your level of expertise can make a world of difference as one journeys through the intricacies of digital marketing strategies.

FormKeep Features:

  1. Intuitive drag-and-drop form builder
  2. Easy integration with multiple services
  3. Customizable notification settings
  4. Real-time form submission tracking
  5. Robust data management capabilities

10Web Features:

  1. Advanced drag-and-drop website builder
  2. Multi-purpose templates for different industries
  3. SEO optimization tools built-in
  4. Speed optimization solutions

Common Ground Between Both Platforms:

  1. Integration capabilities with third-party apps
  2. User-friendly interfaces at their core
  3. Responsive design features for mobile devices
  4. Customizable templates
  5. Analytics tracking for user insights

While both FormKeep and 10Web put on an impressive show in the ring, it is essential to recognize that Instapage is increasingly becoming the crowd favorite. With its sharp focus on landing page effectiveness through A/B testing and tailored analytics, it provides a distinct advantage that both FormKeep and 10Web are keen to observe. As we transition to the next round, the spotlight will shine on how these platforms perform under pressure.

Round 3: Performance Showdown

Performance can make or break user experience, especially in a world where attention spans are shorter than a Tweet. It's not just about how visually appealing a page looks, but also how quick it loads and how seamlessly it operates across devices. Here lies a vital match-up: form-optimized pages or full-blown websites? FormKeep excels with quick-loading forms that can seamlessly integrate into existing landing pages, ensuring that users have minimal wait times. Conversely, 10Web has made strides with its hosting services, boasting impressive loading times, but users sometimes find the complexity of their websites can lead to slight lag. Nobody wants slow-loading pages that feel like molasses in January—users expect as fast an experience as they can get. In this intense round, performance metrics can be the deciding factor in which platform earns the top spot.

Round 4: Support Resources Roundup

In any fight, a skilled support team can be the difference between a win and a loss. FormKeep goes a step further in this regard, offering detailed tutorials and a responsive customer service team ready to answer inquiries. Users can count on their support channel to guide them through puzzling aspects of the platform. 10Web matches their support with a knowledge base that is both informative and comprehensive. Additionally, they have live chat options available, ensuring users get the help they need in real-time. Both platforms recognize the importance of equipping users with resources for success, and a strong support squad can turn potential stickiness into smoother sailing.

Round 5: Pricing Breakdown

FormKeep Pricing Advantage Points:

  1. Affordable pricing for startups and small businesses
  2. No hidden fees - transparent pricing structure
  3. Flexible subscription options

10Web Pricing Advantage Points:

  1. All-inclusive pricing model that bundles services
  2. Scalable pricing for businesses of all sizes
  3. Discounts for annual subscriptions
  4. Free trial period available

Pricing can significantly influence the decision-making process, especially for entrepreneurs with tight budgets. FormKeep offers attractive pricing that suits small businesses and startups, allowing for flexibility without compromising on features. In contrast, 10Web’s pricing structure encourages scaling, with an all-in-one approach that simplifies budgeting while allowing growth. Despite these two solid options, Instapage impresses with a pricing strategy that balances flexibility and functionality, making it a treasure trove for marketers wanting value for their investment.

While assessing the pricing plans across both platforms, it becomes clear that potential users should be aware of what they are getting for their investment. Users often say the old adage rings true: you get what you pay for. Yet surprises can manifest in the finest of details, leading to upgrades and enhancements that come in handy sooner than anticipated. It’s advisable to explore initial outlays versus long-term value and consider not only the features but also how those features translate into real-world results.

And Then There's Instapage...

Instapage enters the spotlight as a powerful ally in the marketing world, quietly churning out exceptional results that its competitors may struggle to match. With a laser focus on conversion rates, it combines sophisticated A/B testing, a wealth of data insights, and seamless integrations that make it a powerhouse for any marketing strategy. Its ability to cater specifically to landing page optimization means Instapage often finds itself at the heart of successful campaigns. While FormKeep and 10Web play their parts wonderfully, Instapage holds the secret key that can unlock extraordinary marketing results. There's a nuance it offers that could just be what users need to tip the scales in their favor.

Ultimately, the selection of the right platform hinges on personal or business goals. Understanding what elevates one above the rest isn't always straightforward, but having all options laid out can empower readers to make informed choices. As we encourage you to explore further with Instapage, envision it as the wind beneath your marketing wings, propelling you toward newfound success. Every step counts in the journey ahead!

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