How Freshmarketer vs. Format vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Format to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Format – The Showdown Begins
Selecting the perfect landing page builder can feel much like assembling a dream team of superheroes, with each member bringing unique strengths to the battle. This strategic choice can significantly impact your marketing strategy, leading to enhanced conversions and brand loyalty. Today, we’re diving deep into a thrilling face-off between three formidable contenders: Instapage, Freshmarketer, and Format. From features and performance to usability and pricing, we’ll examine how each platform stacks up against the rest. As marketers, the tools we have at our disposal can either empower us to cut costs and foster customer trust or leave us feeling overwhelmed and under-equipped. With that said, let’s embark on this journey together—after all, finding the right landing page builder is pivotal in your quest for marketing success! Buckle up, because this is going to be an insightful ride.
Meet the Contenders
In one corner, we have Instapage—widely regarded for its exceptional capabilities in creating high-converting landing pages with unmatched customization options. In the other, Freshmarketer, a holistic marketing platform that seamlessly integrates landing page creation with various marketing tools, helping you manage and optimize each stage of the customer journey. Lastly, we have Format, known for its simplicity and visual appeal, catering particularly to creatives and businesses focused on aesthetics. Each of these platforms arrives equipped with its unique features and benefits, vying for the attention of marketers looking to enhance their conversion rates. While they all excel in their respective areas, how do they stack up when it comes to building effective landing pages? Let’s unveil their capabilities one round at a time.
Round One - Feature Showdown
Template Diversity and User-Friendliness
When evaluating landing page builders, the variety of templates and the ease of use they offer are critical elements in the decision-making process. Freshmarketer shines with its integrated marketing features, allowing users to create landing pages that directly correlate with email campaigns, social media marketing, and more—all from a single cohesive platform. However, its selection of templates is slightly limited compared to Insapage. Meanwhile, Format excels in delivering beautifully designed templates that cater specifically to design-oriented professionals, yet its customization options can sometimes feel restrictive. Instapage stands out in this race by not only offering an extensive collection of templates specifically optimized for conversions but also ensuring that these templates are easily customizable. This combination of variety and flexibility allows marketers to create highly targeted landing pages that align perfectly with audiences and campaigns. Of these three contenders, it’s clear that while all hold strong features, Instapage positions itself uniquely as a conversion powerhouse with flexibility at its core.
Instapage: Your Go-To for Marketing Success
Instapage is not just another landing page builder; it’s a crucial ally in maximizing your marketing potential. With its plethora of features designed for customization and optimization, marketers are empowered to create landing pages that resonate deeply with their target audiences. The platform boasts tools such as A/B testing, heat maps, and an intuitive drag-and-drop editor that makes designing seamless and straightforward. Moreover, Instapage’s post-click optimization ensures that every visitor’s experience is tailored to drive conversions. By leveraging these tools, it’s no wonder marketers who use Instapage report increased conversion rates and reduced costs. In a competitive landscape, Instapage truly shines as an indispensable partner in achieving digital marketing success.
Round Two - Speed and Performance
Just as nobody enjoys waiting in a long line at their favorite coffee shop, slow-loading landing pages can quickly turn potential customers away. Speed is a critical component of user experience, directly impacting conversion rates. Studies show that even a one-second delay in page load time can lead to significant drops in conversions. Therefore, understanding how each platform handles this aspect can dramatically affect your marketing strategy. Let’s explore how our contenders measure up in terms of speed and performance.
Advantages of Instapage:
- Highly optimized for speed, ensuring quick loading times, essential for retaining visitors.
- Utilizes advanced technology to enhance site performance under high traffic.
- Offers an integration with CDN (Content Delivery Network) for faster content delivery.
- Constantly tests and updates for continuous performance improvements.
Advantages of Freshmarketer:
- Ample resources for automating processes, reducing the load on the system.
- Allows for integrated campaigns to reduce bounce rates, thus indirectly affecting load times.
- Focused on performance analytics for better optimization adjustments.
Advantages of Format:
- Sleek and minimal templates that load quickly due to their light design.
- Performance metrics to help users understand load times across pages.
- Good overall speed due to fewer features cluttering the landing page designs.
- Straightforward hosting arrangements that support excellent speed delivery.
In conclusion, while all three landing page builders have their strengths in speed and performance, Instapage emerges as the clear winner due to its specialized focus on optimizing loading times and maintaining high performance. It’s essential to take into account that a speedy landing page not only enhances user satisfaction but also boosts conversions, making it a critical selection criterion.
Round Three - Usability and Learning Curve
When it comes to usability, each platform has made strides towards creating an intuitive experience for users, whether they’re seasoned marketers or newbies. Freshmarketer stands out with its streamlined interface, combining various marketing features under one umbrella. This holistic approach makes it easier for users to navigate through different marketing processes without feeling overwhelmed. Instapage, with its drag-and-drop functionality, ensures an uncomplicated experience for those new to landing page creation while also offering advanced options for those seeking to dive deeper. Conversely, Format offers an easy entry for creative professionals, but its artistic approach sometimes lacks the mature tools that a marketing-focused user may require. Overall, whether you are just embarking on your marketing journey or looking to refine your skills, all three platforms offer the support needed to progress towards becoming an expert user in landing page development.
Round Four - Customer Support Team
Think of each platform’s customer support as dedicated sidekicks ready to swoop in with assistance whenever needed. Instapage provides extensive support options, including live chat, comprehensive tutorials, and a well-rounded knowledge base, making sure users never feel left behind. Freshmarketer also offers solid support, featuring chat and email options, albeit with a greater emphasis on self-service resources. Format, while lacking some of the instant support features of its rivals, compensates with community forums where users can exchange ideas. All in all, while each platform has its unique strengths in support, the standout player appears to be Instapage, thanks to its multi-faceted approach to customer assistance.
Round Five - Pricing Structures
When discussing pricing, understanding which platform offers the best value for your specific needs is crucial. Instapage’s pricing aligns well with its wealth of features, providing strong benefits for users focused on conversion optimization. Meanwhile, Freshmarketer offers a range of pricing options that cater specifically to businesses that emphasize performance marketing across multiple channels, making it a valuable choice for those looking for control and automation. Format tends to lean towards affordability, appealing to smaller businesses and individual creatives. As we explore these financial considerations, it’s essential to weigh what features and support align best with your marketing goals.
In closing, while all three platforms bring their unique value to the table, the decision boils down to the reader's specific needs and goals. From emphasizing features, support, or flexibility in pricing, it’s vital to understand what aspects matter most to your marketing strategy. With Instapage empowering marketers to significantly reduce costs and grow conversions by delivering relevant landing page experiences, it’s undoubtedly worth considering giving Instapage a trial to experience its advantages firsthand.
