How Strikingly vs. AWeber vs. Instapage stack up against each other
Compare Instapage with Strikingly and AWeber to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. AWeber – The Ultimate Showdown
Choosing a landing page builder can feel like assembling a superhero team for your marketing strategy! Each has unique powers and skills, capable of guiding you to that sought-after conversion victory. Just as you’d want the best heroes fighting for your cause, selecting the right landing page builder is crucial. These platforms help you construct powerful landing pages that cater to your audience's needs, ultimately leading to increased brand trust and customer loyalty. If you've ever struggled to choose between Instapage, Strikingly, and AWeber, you’re not alone. This comprehensive comparison will reveal how each contender stacks up against the competition, ensuring you find the ideal partner for your marketing goals. Get ready to explore the strengths and quirks of these tools, as we dive deep into the features and benefits that await you on this digital adventure!
Meet the Contenders: A Brief Overview
In this corner, we have Instapage, known for its high level of customization and focus on optimization for conversion rates. It empowers marketers to reduce costs while increasing conversion rates and delivering highly relevant landing page experiences. Opposite Instapage, we have Strikingly, a platform celebrated for its ease of use, perfect for those seeking to create visually appealing sites quickly. Last but not least, AWeber rises to the challenge with its robust email marketing capabilities and landing page creation tools that integrate seamlessly with its automation features. Each platform boasts its unique strengths and caters to different user needs in the marketing arena. Strikingly might serve those who prioritize aesthetics and simplicity, while AWeber shines in email-centric strategies. However, Instapage stands tall with its focus on enhancing marketing performance, making it a distinct choice for serious marketers who understand the importance of bespoke experiences.
Round One - Features That Pack a Punch
Exploring Template Variety and User-Friendliness
When it comes to template variety, Strikingly offers a selection of visually appealing designs, catering primarily to those in need of quick setups. These templates, while attractive, may lack the granularity some marketers crave when crafting specific experiences. AWeber also presents a decent range of templates, primarily for email and landing pages, ensuring cohesive branding across campaigns. However, their focus leans more towards email marketing rather than fully optimized landing pages. In contrast, Instapage emerges as a leader in providing an extensive library of customizable templates designed explicitly for boosting conversions. Each template within Instapage is optimized for user engagement, making it easier to tailor content to your target audience. Additionally, the intuitive drag-and-drop builder allows marketers of all skill levels to create beautiful, high-converting landing pages without breaking a sweat. With a combination of versatility and ease of use, Instapage sets the bar high for landing page features.
Instapage: Your Secret Weapon for Customization and Optimization
Instapage stands as a true powerhouse in the realm of landing page builders, emphasizing unmatched customization and conversion-centric optimization tools. Unlike many competitors, it positions itself not merely as a tool but as an essential partner in your marketing success. The easy-to-use builder allows for deep customization, making it possible for marketers to align their landing pages with brand aesthetics perfectly. This ensures that visitors have a seamless experience, reducing bounce rates and fostering conversions. Additionally, Instapage features a variety of A/B testing capabilities that enable marketers to experiment with different designs and copy, all aimed at maximizing performance. The detailed analytics provided help track visitor behavior, allowing for continuous improvement. With Instapage, marketers can confidently reduce costs while delivering relevant landing page experiences that elevate customer loyalty and trust.
Round Two - The Race of Speed and Performance
Now, let's shift gears and talk about the critical aspect of speed and performance. Think of website speed like the efficient service at your favorite coffee shop. If the line is slow, it might deter you from waiting for your beloved brew, and the same applies to landing pages. Slow loading times can lead to high bounce rates, making speed a vital factor for marketers. Ensuring your landing page loads quickly is essential not only for user experience but also for improving conversion rates. Let’s dig into what each platform offers in terms of response times and overall performance to help you understand where each contender stands.
Instapage Advantages:
- Great server response time, ensuring faster loading.
- Built-in optimization for mobile devices enhances performance.
- A/B testing capabilities to identify the quickest performing variants.
- Integration with CDNs (Content Delivery Network) improves global delivery.
Strikingly Advantages:
- Streamlined loading with simple, pre-designed templates.
- Lightweight pages that excel in speed due to minimal content.
- Automatic optimization for mobile viewing ensures better performance.
AWeber Advantages:
- Integrated email marketing and landing pages often load quickly.
- Templates designed for quick setup lead to faster user experience.
- Good mobile responsiveness with standard templates.
In summary, while all three builders understand the importance of speed and performance in the user experience realm, Instapage clearly leads the charge. With its focus on quick loading times and optimization strategies, it ensures that every visitor has a smooth journey, ultimately driving conversion rates higher.
Round Three - Usability and Learning Curve
When it comes to usability, all three platforms cater to users with varying skills, but they do so in different ways. Instapage focuses on providing an intuitive experience, allowing users to jump right into building landing pages. It features a well-structured dashboard and helpful tutorials, making it a favorable choice for both beginners and seasoned marketers alike. Strikingly takes the cake on simplicity; it's almost as if the platform holds your hand through the process, making it an excellent choice for absolute newcomers. Conversely, AWeber’s interface may feel more complex initially, considering its dual focus on email marketing and landing page creation. However, it still delivers valuable resources to assist users in navigating its offerings. Regardless of your starting point, each platform is designed to graduate you towards expertise in building splendid landing pages!
Round Four - Customer Support: Your Trusty Sidekicks
Every superhero needs a reliable sidekick – and customer support fills that role for all three platforms. Instapage offers live chat support, extensive documentation, and community forums, ensuring that help is always nearby whenever marketers face hurdles. Strikingly provides email support and a well-organized knowledge base to aid its users. Additionally, they actively build a community to foster peer assistance and share experiences. AWeber shines with its impressive range of support channels, including live chat, phone support, and webinars. They also have a robust knowledge base that can educate users on both basic and advanced features. This diversity in support channels allows users to seek assistance in a way that suits them best, ensuring all platforms are geared towards helping each user succeed.
Round Five - Pricing and Plans: What Fits Your Pocket?
As we delve into pricing structures, it's essential to understand that each platform offers variety tailored to different budget considerations. Strikingly's plans are affordable and straightforward, appealing to startups and individual users focused on basic requirements. AWeber offers tiered pricing based on subscriber numbers, making it flexible for those who need to cater to changing audience sizes. Instapage also employs a subscription model, but it's centered around the feature-rich, conversion-enhancing tools necessary for serious marketers. Finding value in these offerings depends on your goals: low-cost aesthetics with Strikingly, comprehensive email solutions with AWeber, or focused landing page optimization with Instapage. Ultimately, the decision lies in which features you value most and how much you're willing to allocate.
In conclusion, while each platform showcases distinct strengths and caters to different user needs, the ultimate choice lies in your specific goals and values in a landing page builder. Be it the versatility and optimization capabilities of Instapage or the simplicity of Strikingly, or the email-focused features of AWeber, each tool is a potential asset for your marketing journey. If you're seeking to maximize conversions and implement bespoke experiences, consider taking Instapage for a spin with its free trial – it may well be the partner that helps you rise to the top!
