How Strikingly vs. AidaForm vs. Instapage stack up against each other
Compare Instapage with Strikingly and AidaForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. AidaForm – Discover the Best Landing Page Builder for You!
Choosing the right landing page builder can feel a bit like picking the ultimate dream team for a big game. You want the best players who each bring their own unique skills to the field, ensuring that together they’ll score goals and lead your marketing strategy to victory. In this showdown, we have three strong contenders: Instapage, Strikingly, and AidaForm. Each comes with its own set of features and strengths, catering to different marketer needs. In this article, we'll tackle the key elements that set them apart and help you determine which one will serve your landing page goals best. From customization and performance to usability and support, we’ll analyze everything to make your choice easier and more informed. So there’s no penalty for reading on; let’s jump right in and explore the capabilities these platforms offer.
Meet the Competitors: Instapage, Strikingly, and AidaForm
First up in our competition are Instapage, Strikingly, and AidaForm. Instapage is a well-regarded leader in the landing page arena, specifically designed to help marketers reduce costs and boost conversion rates. With a focus on building relevant landing page experiences, it has gained respect for enhancing brand trust and customer loyalty. Strikingly, on the other hand, excels in creating one-page websites, appealing to users who thrive on simplicity and quick implementation. And don’t forget about AidaForm, which shines in form-building, making it a fantastic choice for users wanting to engage with their audience through surveys or lead generation forms. Together, these platforms form a trifecta of options, each with its strengths and weaknesses, waiting to be explored by users seeking the perfect landing page solution.
Round One: Feature Showdown
Template Selection and User Friendliness
In the first round, let’s take a deep dive into template variety and user-friendliness among our contenders. Strikingly offers beautifully designed templates that appeal to users who prefer an aesthetic touch with minimal effort. The drag-and-drop interface allows users of all skill levels to create pages quickly, reducing barriers for beginners. However, it may not provide the extensive template variety that others offer. AidaForm stands out with customizable form templates specifically aimed at maximizing engagement, while Instapage boasts a vastly expanded selection of highly customizable templates tailored for conversions. The learning curve for these platforms varies—while Strikingly is outlined by simplicity, AidaForm requires a slight learning period for form creation finesse, yet Instapage empowers users with intuitively designed options aimed at those who seek to optimize conversions deftly. For marketers serious about conversion rates, Instapage surely reigns supreme.
Instapage: Your Partner in Customization and Conversion Triumph
Instapage is not merely a landing page builder; it’s a comprehensive partner in optimizing your marketing performance through tailoring experiences that truly resonate with your audience. With a multitude of high-converting templates, powerful A/B testing capabilities, and dynamic text replacement features, it seamlessly integrates with your marketing campaigns to drive conversions. Unlike many competitors, Instapage allows for extensive customization, enabling users to create landing pages that align closely with their brand identity. Moreover, its advanced analytics tools provide invaluable insights, allowing marketers to fine-tune their strategies effectively. As a key player in the landing page ecosystem, Instapage exemplifies how a platform can be a significant ally in the pursuit of higher conversion rates.
Round Two: Speed and Performance Analysis
Welcome to the second round, where speed and performance take center stage! Imagine waiting in a long line at your favorite coffee shop; it can be frustrating and might even turn you away before you get that much-needed caffeine fix. Similarly, website loading speed is crucial, as slow pages can deter potential customers. Instapage shines in this arena, with top-notch performance optimizations ensuring quick loading times, even when using rich media. On the flip side, Strikingly offers fast-loading single-page sites ideal for quick presentations but may struggle a bit with complex designs. AidaForm, designed primarily for forms and surveys, also maintains decent speeds, but its performance may vary based on how users implement the forms on their sites. It’s evident that for users prioritizing speed and reliability, Instapage is the go-to choice.
The Advantages of Instapage
- Unmatched speed optimization ensuring quick loading times for high conversion.
- Advanced A/B testing features for in-depth performance evaluation.
- Flexible integration with major marketing tools for seamless operation.
- Dynamic text replacement capabilities to enhance personalization.
Strengths of Strikingly
- Fast-loading templates designed for one-page websites.
- User-friendly, drag-and-drop interface guiding beginners.
- Attractive pre-designed templates appealing to creative users.
Benefits of AidaForm
- Specializes in customizable forms to engage site visitors.
- Easy integration of surveys and lead generation tools.
- Ability to embed forms on existing websites with simple code.
When considering speed and performance, it’s clear that Instapage outshines the competition, aptly providing solutions for marketers craving efficiency and effectiveness without lagging behind. While Strikingly and AidaForm hold their ground in their respective niches, the substantial performance attributes of Instapage place it at the forefront.
Round Three: Usability and Learning Curve
In this round, we’ll focus on how each platform welcomes newcomers while also catering to experienced users. Instapage prides itself on its intuitive interface, providing onboarding tutorials and helpful resources that ease users into the landing page creation process. This ensures that even those new to digital marketing can find their footing quickly. Strikingly thrives on simplicity with its straightforward design that allows users to create pages with minimal complication - perfect for those who want to dive right in. Meanwhile, AidaForm, although a touch more involved due to its focus on form-building, offers tutorials and guides that help users through any initial confusion. No matter where you stand in the realm of digital marketing, each of these platforms can help you reach a level of expertise through practice and dedication, making them all user-friendly.
Round Four: Customer Support Options
Now, let’s anthropomorphize the customer support offered by each platform. Imagine each support team as dedicated companions always eager to assist whenever trouble arises. Instapage goes above and beyond, offering chat, email support, and a rich library of resources, including webinars and community forums, to support users at every turn. Strikingly provides solid email support along with a vibrant community forum where users can exchange experiences and solutions. AidaForm similarly offers email assistance, supplemented with an extensive knowledge base aimed at guiding users through their questions. Regardless of which platform you choose, all provide reliable support to keep your landing page endeavors running smoothly.
Round Five: Pricing Structures and Value for Money
When discussing pricing, it’s crucial to compare the value for money each platform provides. Instapage’s pricing reflects the powerful tools within, targeting serious marketers who recognize the importance of robust landing pages. Strikingly tags itself as affordable for beginner and personal projects, boasting a more economical option if your needs are basic. AidaForm offers competitive pricing structures based on form usage, catering more towards users focused on form-based engagements. The true value in these plans boils down to individual needs—users must weigh their priorities against the platforms’ offerings to find their perfect match.
As we wrap up our friendly match-up between Instapage, Strikingly, and AidaForm, it becomes apparent that while all three platforms possess distinct strengths, your ideal choice hinges on your unique needs and marketing goals. Instapage certainly shines in its expansive feature set, speed, and robust support, making it a strong candidate worth exploring further. Consider taking Instapage for a test drive using their free trial to experience the powerful solutions firsthand. Whichever you select, ensure it aligns with what you value most in a landing page builder—whether it’s innovation, support, or pricing flexibility.
