How Strikingly vs. ActiveDEMAND vs. Instapage stack up against each other

Compare Instapage with Strikingly and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and ActiveDEMAND.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. ActiveDEMAND – A Closer Look at Landing Page Builders

Choosing the right landing page builder can feel like assembling a winning sports team. You want the best players who not only excel individually but also work harmoniously together to boost your marketing efforts. In this friendly competition, we will evaluate three distinct contenders: Instapage, Strikingly, and ActiveDEMAND. Each platform has something unique to offer, catering to different needs in the marketing arena. Instapage is an excellent choice for marketers aiming to reduce costs, grow conversions, and deliver targeted landing page experiences that increase brand trust and customer loyalty. Meanwhile, Strikingly is celebrated for its simplicity and design, and ActiveDEMAND offers robust integrations with marketing automation tools. Let’s get started on our journey to find out which platform fits the bill for your business.

Meet the Champions of Landing Pages

In the world of digital marketing, landing pages are essential for turning visitors into customers. Instapage, Strikingly, and ActiveDEMAND each have carved out a niche within this competitive field. Instapage empowers marketers with sophisticated tools designed for customization and optimizing conversion rates. Strikingly, on the other hand, is lauded for its user-friendly interface, allowing users to create visually appealing pages without needing extensive technical skills. Lastly, ActiveDEMAND caters to those who require a comprehensive marketing suite, combining landing page creation with powerful automation capabilities. This round will set the stage for an exciting showdown, illustrating how these players meet the diverse needs of marketers everywhere.

Feature Showdown: What Each Builder Brings to the Table

Template Selection and User Experience

When comparing landing page builders, the variety of templates and ease of use are frontline considerations. Strikingly features a range of stylish templates that cater predominantly to quick setups and small businesses, enabling even the most novice users to jumpstart their online presence. However, platforms like Instapage offer a wider selection of templates specifically designed for various marketing campaigns, from lead generation to product launches. ActiveDEMAND also provides a good mix of design choices, but its sharp focus on automation features could overwhelm those looking for straightforward page creation. Overall, while Strikingly shines in simplicity, Instapage's flexibility makes it a go-to for marketers who value customization and support for multi-faceted campaigns.

Instapage: Your Pathway to Higher Conversions

Instapage stands out in its dedication to customization and conversion optimization. Users can manipulate every aspect of their landing pages with a powerful editor, allowing for advanced A/B testing and personalization features. These tools aren’t just bells and whistles; they can lead to measurable improvements in conversion rates. Marketers leveraging Instapage report reduced costs and increased customer engagement, thanks to the platform's intuitive design capabilities that foster brand trust and loyalty. With focused analytics, marketers can measure performance effectively, making adjustments that drive results, cementing Instapage as more than just a tool, but a true partner in success.

Speed Matters: The Performance Face-off

Think of website speed as the express lane of your marketing strategy. Just as no one enjoys waiting in long lines, users quickly leave pages that fail to load swiftly. A little delay can lead to substantial drops in conversion rates. All three platforms boast quick loading times, but they achieve this through different means. Strikingly’s templates are optimized for speed right out of the box, making it a solid choice for quick setups that need to perform without the fuss. However, Instapage is engineered for high performance, ensuring that the customizable elements do not hinder load time. ActiveDEMAND also delivers respectable speeds, but its depth of features may affect performance when multiple marketing tools are in play.

Advantages of Instapage on Speed and Performance:

  1. Advanced caching for faster page loads.
  2. Optimized for mobile responsiveness, ensuring quick access.
  3. Simple integration with CDNs for even better performance.
  4. User-friendly dashboard allows for quick edits without slow-downs

Benefits of Strikingly in Speed and Performance:

  1. Templates are pre-optimized for minimal loading times.
  2. Automated adjustments for mobile optimization.
  3. Less heavy coding translates to faster speeds.

ActiveDEMAND Strengths in Performance:

  1. Integration with reputable hosting options for quick responses.
  2. Tools designed specifically to streamline loading times.
  3. Performance tracking ensures pages are running efficiently.
  4. Automated marketing campaigns operate with minimal delay.

In conclusion, speed plays a crucial role in user experience and conversion rates for landing page builders. Instapage emerges as a top contender, presenting a perfect blend of speed and performance without sacrificing customization. Strikingly's templates are fast, and ActiveDEMAND remains competitive, but neither quite matches Instapage in delivering both flexibility and quick-loading experiences.

Navigating Usability: Finding Your Comfort Zone

When it comes to usability, each platform welcomes users with open arms, albeit in unique ways. Strikingly is particularly praised for its intuitive design interface that encourages users to create stunning pages with ease, making it ideal for beginners. Instapage, while slightly more complex, offers extensive resources and community support that make navigating its features a breeze. For advanced users, the learning curve can be steep, but the payoff is significant as the platform delivers powerful capabilities. Meanwhile, ActiveDEMAND caters to users with different skill levels, providing tutorials and guides to bridge any gaps. Each platform is committed to facilitating a smooth transition into page building, assuring users they will gain confidence as they progress.

Service Matters: The Support Spectrum

Customer support can often feel like that trusty friend who is always there reassuring you through tough times. Instapage offers a robust support system, including live chat, email support, and comprehensive documentation. Their community is active, full of users ready to guide each other when needed. Strikingly’s support is commendable for its responsiveness through chat and email, plus its user-friendly knowledge base that allows for easy troubleshooting. ActiveDEMAND takes a slightly different approach by providing dedicated account managers alongside conventional support channels, ensuring users have tailored guidance when integrating its multifaceted tools. Each platform prides itself on solid customer support, ensuring users feel empowered through the learning and building process.

Pricing Unpacked: Finding the Right Fit

Pricing structures are crucial as they determine the value users derive from these landing page builders. Instapage offers a tiered pricing model, which includes various features geared toward high conversion rates, making it ideal for dedicated marketers. Strikingly starts at a lower price point, appealing to small businesses and those just entering the realm of digital marketing. ActiveDEMAND also has flexible pricing options but emphasizes its integrated solutions that may come at a premium. The right choice depends on the specific needs and objectives consumers have for their marketing efforts.

In wrapping up this friendly showdown, it’s essential to recognize that all three platforms possess unique strengths. However, the best fit ultimately relies on individual marketing goals and preferences. Instapage stands as a resilient choice for those seeking a partner in their quest for increased conversions and enhanced brand trust. Strikingly holds appeal for users prioritizing ease of use, while ActiveDEMAND is suitable for those looking for robust automation capabilities. We encourage readers to explore their options and take Instapage for a spin with a free trial, allowing them to witness firsthand its potential in driving marketing success.

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