How Strikingly vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with Strikingly and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Benchmark Email – Which One Should You Choose?
Choosing a landing page builder can feel like assembling a team of superheroes for your marketing campaign. Each option offers unique powers and abilities, and your mission is to find the best combination for success. In today's digital landscape, a well-designed landing page can boost conversions and elevate brand image. With that in mind, we set out to compare three popular contenders: Instapage, Strikingly, and Benchmark Email. Each platform comes with its strengths and weaknesses, ensuring that marketers have plenty of options to choose from. In this article, we will take an in-depth look at these three platforms to help you determine which one suits your needs best. Buckle up as we dive into features, performance, usability, support, and pricing – all essential aspects of your landing page strategy. Ready to uncover the ultimate tool for your campaign? Let’s get started!
Meet the Challengers in the Marketing Arena
Our three contenders are ready to showcase their skills in the landing page arena. First up is Instapage, a platform known for its comprehensive tools that empower marketers to create highly customizable landing pages. With features designed to reduce costs and grow conversions, Instapage positions itself as a partner in success, focusing on delivering personalized experiences that increase brand trust and customer loyalty. Next, we have Strikingly, which has made a name for itself by offering simple, one-page website creations, making it a favorite among those who prioritize ease of use and speed over extensive features. Finally, Benchmark Email stands tall in the email marketing sector while also providing landing page solutions. However, its primary expertise lies in email automation and newsletter campaigns, which is essential for marketers seeking to integrate email strategies with their landing page efforts. Each contender brings unique strengths to the table, making this matchup highly intriguing.
First Round - Feature Showdown
Template Choices and User-Friendliness: A Comparative Analysis
When it comes to features, template variety, and ease of use, all three platforms offer unique propositions. Strikingly's claim to fame is its user-friendly interface, allowing beginners to create stunning landing pages quickly with drag-and-drop functionality. They offer a limited selection of well-designed templates geared towards one-page websites, making it easy for users to choose and modify designs. However, this simplicity might not appeal to those looking for extensive customization options. Instapage shines in this area, boasting over 200 customizable templates tailored for conversion optimization. Their sophisticated builder allows marketers to design pages suited to their specific needs with great precision. Benchmark Email, while primarily an email marketing tool, offers integrated landing page solutions, but its templates and features are relatively rudimentary compared to Instapage. The diversity and depth of Instapage's offerings cater to marketers aiming to optimize every detail of their landing pages for maximum conversion.
Instapage: Your Go-To Solution for Customization and Conversion Mastery
Instapage truly excels in providing a comprehensive solution for marketers. It offers customization like no other, enabling users to create not only stunning landing pages but also optimize them for conversion. With features such as A/B testing, heatmaps, and analytics, Instapage equips marketers with the tools needed to measure performance and adapt strategies dynamically. The platform focuses heavily on user experience, ensuring that every click leads to an increase in conversion rates. Furthermore, Instapage integrates smoothly with various marketing software, making it a versatile choice for businesses looking to streamline their marketing efforts. Through these capabilities, Instapage empowers marketers to reduce costs and grow conversions while delivering relevant landing page experiences that foster brand trust and customer loyalty.
Second Round - Speed and Reliability Showdown
Imagine waiting in line at the coffee shop; that moment of anticipation can quickly turn into frustration if it drags on. The same principle applies to landing pages—speed matters! A slow-loading page can drive potential customers away before they even see your offer. Each platform has its approach to speed, which is critical in optimizing customer experience and achieving conversion goals. Let’s take a closer look at how each platform measures up in this essential category.
Advantages of Instapage in Speed Performance
- Instapage is optimized for rapid loading times to ensure users experience no delays.
- The platform includes options for AMP (Accelerated Mobile Pages), enhancing mobile speed.
- Advanced caching techniques speed up load times significantly.
- Instapage’s lightweight architecture minimizes unnecessary code, leading to quicker performance.
Strikingly's Speed Benefits
- Simple designs translate to faster loading times.
- Strikingly’s one-page format guarantees a streamlined user experience.
- The platform utilizes Content Delivery Networks (CDNs) for rapid content distribution.
Benchmark Email's Speed Competitiveness
- Benchmark's landing pages load quickly, benefiting from their robust infrastructure.
- The platform optimizes resources for low latency.
- Email integration is swift, ensuring users can quickly gather leads.
In conclusion, speed and performance play critical roles in determining the effectiveness of landing page builders. While all three platforms offer solid loading times, Instapage stands out as the best option due to its dedication to maintaining high-speed performance across various devices. It ensures users have a seamless experience, which could mean the difference between conversion and missed opportunities.
Third Round - User Experience and Learning Curve
Navigating new tools can feel daunting, but it doesn’t have to! Each of the three platforms makes an effort to create welcoming environments for new users while also offering resources for experienced marketers. Strikingly's interface is exceptionally straightforward, allowing users to jump right in and start creating landing pages without any steep learning curve. Its drag-and-drop functionality means that anyone, regardless of technical knowledge, can build an attractive page in a matter of moments. Instapage, while slightly more complex due to its advanced features, still provides extensive tutorials and customer support to ensure users can master the platform. Benchmark Email, on the other hand, provides a generally more advanced set of tools, which can present a learning curve for some users, particularly those focused on landing pages over email marketing. However, it still offers decent resources to guide users through this journey.
Fourth Round - Customer Support Outlook
Imagine having a team of loyal sidekicks ready to assist you at every turn! This is how customer support can feel for users of these platforms. Instapage provides robust support options, including live chat, email, and a comprehensive help center filled with guides and tutorials. Strikingly also offers solid customer support, featuring a trail of resources and direct chat assistance to ensure users can resolve issues swiftly. Benchmark Email, famed for its stellar customer service in the email sector, extends that same commitment to landing pages. Their support options, including chat and email, provide marketers with ample resources to troubleshoot effectively. Each platform has its provisions, but Instapage’s multi-faceted support structure can provide additional peace of mind to users focused on maximizing their performance.
Final Round - Pricing Perspectives
Pricing is a vital aspect determining the best fit for your needs. Instapage operates with a tiered subscription model, which might appear steep initially but offers remarkable value when you consider features directly aimed at boosting conversions. Strikingly is reasonably priced and offers a free tier, making it ideal for newcomers wishing to explore without commitment. Benchmark Email has flexible pricing models focusing on email marketing but offers integrated landing page capabilities for those already invested in their ecosystem. It's essential to consider how these prices align with your marketing objectives and revenue goals.
As we wrap up this exciting showdown between Instapage, Strikingly, and Benchmark Email, it's evident that each platform has its unique strengths tailored to different marketing needs. While Instapage shines with its extensive features and optimal performance, Strikingly's simplicity resonates with beginners, and Benchmark Email provides a robust integrated experience for email marketers. The best choice ultimately depends on your specific requirements, whether you prioritize features, support, or pricing. If you're intrigued, why not take Instapage for a spin with their free trial? Unlock the potential of highly optimized landing pages and elevate your marketing strategy today!
