How Freshmarketer vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. FormAssembly – A Digital Showdown
Choosing the right landing page builder can feel a bit like assembling a superhero team for your marketing efforts. Each platform, like our contenders today, brings its own unique powers to the table, and deciding which one to back can significantly impact your campaign's success. In this article, we'll explore the strengths and weaknesses of Instapage, Freshmarketer, and FormAssembly, comparing them to reveal which tool might be your marketing MVP. Think of this as a friendly rivalry where the ultimate winner depends on your specific needs and goals. By the end of our showdown, you'll have a clearer picture of which platform can truly elevate your conversion rates while saving costs.
Meet the Contenders
In our corner, we have Instapage, a champion of landing page design widely recognized for its customization capabilities and optimization tools. Then enters Freshmarketer, a dynamic player offering a comprehensive marketing suite that promises not just landing pages but an entire collection of tools to enhance user engagement. Lastly, we have FormAssembly, well-known for its robust form-building features, allowing marketers to capture leads with ease and efficiency. Each of these platforms has its own strengths in the digital landscape, making them worthy competitors in this showdown. As we explore their features and functionalities, keep in mind how each contender aligns with your individual marketing objectives and the results you seek.
Round One - Features that Matter
Template Variety and User Experience
In this opening round, let's focus on template variety and ease of use – areas where first impressions can make a lasting difference. Freshmarketer offers a multitude of templates that cater to different businesses, optimizing user experience through intuitive drag-and-drop functionality. However, users sometimes report that while their templates are effective, they can lack some of the depth and customization options that other platforms provide. Meanwhile, FormAssembly may not flaunt the same level of aesthetic variety, but it shines in straightforwardness and functionality, ensuring that users can create simple forms without the hassle of a steep learning curve. When we pivot to Instapage, it steps up with a broad selection of customizable templates designed specifically to boost conversion rates. Instapage empowers marketers by allowing them to tailor their landing pages to fit their brand while ensuring that the user experience is streamlined and enticing. This marks Instapage as a frontrunner in this feature-centric battle, where customization plays a pivotal role.
Instapage: Your Go-To for Customization and Conversions
Instapage truly shines when it comes to its unmatched customization capabilities and conversion rate optimization tools. Its simple interface allows teams to create unique landing pages that not only align with brand identity but also cater to the specific audience they wish to attract. With features like A/B testing, analytics integration, and dynamic text replacement, Instapage creates an environment where marketers can thrive and adjust their strategies in real-time based on performance feedback. This strategic focus on user experience helps to build trust and fosters customer loyalty, enhancing the overall effectiveness of marketing campaigns. Moreover, it empowers businesses to reduce costs associated with poorly performing campaigns by driving higher conversion rates through better-targeted landing page experiences.
Round Two - Speed and Performance Face-Off
In this round, we’ll explore speed and performance, crucial elements that can make or break user engagement. Imagine waiting in line for your favorite coffee – if the barista takes too long, you might just walk out. The same goes for landing pages; slow load times can deter potential customers. All three contenders have unique strengths in this area, but how do they stack up?
Instapage Speed Advantages:
- Pages optimized for fast loading times with advanced caching techniques
- Built-in CDN (Content Delivery Network) usage to enhance global accessibility
- Server-side rendering to ensure users receive content quickly
- Load testing capabilities to help identify and mitigate performance issues
Speed Benefits of Freshmarketer:
- Good overall performance with the promise of high uptime
- Systems designed for fast integration with other Freshworks tools
- Responsive templates that adjust performance based on user device
FormAssembly's Speed Features:
- Fast-form processing to ensure quick user submissions
- Optimization options available for data-heavy forms
- Minimized load times through efficient backend processes
In this speed showdown, Instapage seems to secure the crown with its well-crafted optimization strategies that focus on delivering outstanding performance. All three tools have their merits, but when it comes down to providing swift and seamless page experiences, Instapage takes the lead and ensures that marketers can keep their audience engaged without heavy waiting times.
Round Three - Usability and Learning Curve
Moving into Round Three, us usability and learning curve, we discuss how accessible each platform is to newcomers while still catering to the needs of experienced marketers. Freshmarketer offers easy navigation and those new to the game can quickly learn to create effective marketing campaigns, making it a friendly option for beginners. Instapage, on the other hand, is designed with a user-friendly interface that allows users to build pages effortlessly, thanks in part to its intuitive drag-and-drop editor. FormAssembly, while slightly more challenging for beginners, provides users with tutorials and a robust support community to ease the learning process. It fosters a welcoming atmosphere for users from different backgrounds, and as they invest time in mastering the tool, they often find themselves appreciating its versatility. Each platform has its unique learning curve, but they all encourage growth and competency for users who take the time to learn their intricacies.
Round Four - Support and Assistance
Now let’s recognize the customer support for each platform, likening them to your trusted sidekicks in your marketing journey. Instapage offers a robust support system, including live chat, email support, and a comprehensive knowledge base filled with resources for troubleshooting and learning. Freshmarketer supports its users through a combination of detailed guides and responsive customer service options allowing for queries to be resolved swiftly. FormAssembly offers email support and a vibrant community forum where users can share tips and seek answers, promoting collaboration among users. In this showdown, Instapage's combination of multiple support channels and extensive resources keeps it ahead in ensuring users never feel stranded.
Final Round - Cost and Value Comparison
The fifth round takes us to pricing and value for tasks. Instapage offers competitive pricing based on extensive features that enable businesses to unlock customization capabilities that ultimately drive conversions. Freshmarketer offers a marketing suite that could provide more value if you need various tools under one roof, potentially saving you money if you utilize multiple features. FormAssembly’s pricing is structured around the number of submissions and offers a great value if lead generation forms are your priority. In weighing these options, it’s essential to consider what you plan to achieve. While all three platforms deliver value, the best fit depends on your specific goals and budget.
In conclusion, while Instapage stands proud as a tool empowering marketers to reduce costs, grow conversions, and create relevant landing page experiences, each contender has unique strengths that may cater to different business needs. Whether it’s Freshmarketer's comprehensive suite, FormAssembly's form-building prowess, or Instapage’s customization focus, your choice should align with your objectives. Take the time to explore each platform, and consider starting a free trial with Instapage to experience firsthand how its powerful features can enhance your marketing strategy.
