How Strikingly vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Strikingly and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Showdown: Instapage vs. Strikingly vs. AB Tasty – Which One Takes the Crown?
Imagine you’re assembling a team of superheroes, each with unique powers aimed at conquering the digital marketing landscape. Choosing the right landing page builder is much like that; each platform brings its own strengths to the table, ready to help you achieve your goals. In a world overflowing with options, having a reliable landing page builder can be the difference between success and obscurity. Today, we’re pitting three strong contenders against one another: Instapage, Strikingly, and AB Tasty. Whether you’re a marketer looking to reduce costs, increase conversions, or build brand trust, understanding these platforms will help you make an informed decision. Buckle up, as we dive deep into an engaging comparison that promises to be both enlightening and fun for anyone navigating the world of landing page builders. We’ll explore features, functionality, performance, and overall user experience, so you can find the perfect fit for your needs.
Meet the Competitors
In one corner, we have Instapage, a powerhouse known for its robust landing page optimization tools and high customization capabilities. Instapage helps marketers reduce costs, grow conversions, and deliver personalized landing page experiences that foster brand trust and customer loyalty. In another corner, there's Strikingly, which simplifies the website-building process, helping users create beautiful single-page sites without breaking a sweat. Last but not least, we have AB Tasty, a formidable contender that focuses on personalization and conversion rate optimization through its user-friendly A/B testing interface. Together, these three form a competitive trio in the landing page arena, each with its unique selling proposition designed to cater to specific business needs. The rivalry amongst these platforms is friendly yet fierce, fueling innovation and improvements that benefit marketers everywhere. The tools in this comparison each offer valuable solutions, but only one will emerge as the top choice for your landing page needs.
Round One - Feature Showdown
Template Selection & User-Friendliness
When it comes to features, a platform's template variety and ease of use are critical. Strikingly shines here with its simplistic design interface, making it incredibly user-friendly—perfect for those just starting out. It offers a limited range of templates, but they are aesthetically pleasing and suitable for various niches. However, as you progress, you may find the lack of advanced features limiting. On the other hand, AB Tasty boasts a diverse selection of templates specifically designed for A/B testing, making it a fantastic choice for users looking to optimize their funnel through data-driven decisions. Nevertheless, its learning curve can be a bit steeper compared to Strikingly. Instapage stands out with hundreds of professionally designed templates that not only look great but also focus on conversion optimization. Its drag-and-drop builder allows users to customize their landing pages easily, which means greater flexibility regardless of your technical expertise. Instapage’s collaborative capabilities also further enhance its appeal, allowing teams to work together effectively.
Instapage: The Benchmark for Customization and Conversion Optimization
Instapage is not just another landing page builder; it has carved a niche for itself as a premier tool that enables businesses to tailor landing pages uniquely suited to their audience’s needs. From customizable landing pages that reflect your brand’s identity to plugins and integrations that make it easy to enhance functionality, Instapage positions itself as a key partner in your marketing journey. The platform boasts advanced features such as heatmaps and A/B testing baked into its core, allowing businesses to fine-tune their landing pages for maximum conversions. The ability to build personalized landing experiences that resonate with your target audience leads to higher conversion rates, customer loyalty, and enhanced brand trust. Overall, Instapage brings a comprehensive approach to landing page creation that far exceeds the capabilities of its competitors.
Round Two - Speed and Efficiency
Speed is vital in the digital world; no one enjoys a sluggish website. Imagine pulling up to your favorite coffee shop only to wait forever for your order. Frustrating, right? The same applies to website loading times. A slow landing page can lead to lost conversions and dissatisfied users. Therefore, let’s explore how each platform stacks up in this speed test.
Instapage's Speed Advantages:
- Optimized for fast loading times, ensuring a seamless user experience.
- Uses advanced caching techniques to speed up access.
- Reliable uptime to guarantee page availability.
- Integrates with Content Delivery Networks (CDNs) for quicker global reach.
Strikingly's Speed Advantages:
- Lightweight architecture that promotes quick load times.
- Pre-designed templates are optimized for performance.
- Automatic hosting on a reliable platform that minimizes downtime.
AB Tasty's Speed Advantages:
- Utilizes a fast, user-friendly interface that loads effortlessly.
- Streamlined A/B testing process to ensure smooth user experience.
- Efficient backend technology to handle large visitor volumes.
In this crucial round, Instapage clearly leads the pack, offering speed benefits that help boost user engagement and retention. While all platforms have their strengths in terms of performance, Instapage’s emphasis on quick loading times and user experience positions it as the best choice for marketers focused on conversion.
Round Three - Ease of Use and Learning Curve
Navigating through any platform should feel intuitive and welcoming, just like stepping into a freshly brewed café on a busy morning. Each of our contenders aims to accommodate beginners while still providing advanced features for seasoned users. Strikingly employs a minimalist interface, making it a breeze for anyone, regardless of experience level, to create a decent landing page. The platform boasts guided tutorials and resources that can get you set up quickly. On the other hand, AB Tasty offers a more sophisticated interface geared towards those with training in data analytics, which may intimidate new users initially. However, it compensates for its learning curve with comprehensive documentation and support. Then, there’s Instapage, striking a perfect balance by combining ease of use with powerful customization features. It offers clear navigation and an extensive knowledge base, along with dynamic tutorials designed specifically for each aspect of the platform. Users praising Instapage often highlight how quickly they become proficient in building sophisticated landing pages. Regardless of your starting point, these platforms can lead you down the path to expertise.
Round Four - Customer Support Insights
Customer support is like the trusty sidekick that swoops in when you need help the most. Each of our contenders comes prepared to assist users on their journey. Strikingly provides solid support via email and live chat, though its response times can be variable. They also have a decent help center filled with FAQs and resource articles. AB Tasty offers comprehensive support that includes live chat, email assistance, and an extensive knowledge base, making it a strong competitor in this arena. Its tutorials and regular webinars provide users with insights that can boost their proficiency on the platform. Instapage takes customer support to another level with 24/7 live chat, email assistance, and phone support options, ensuring users get timely help whenever needed. Additionally, Instapage's clear knowledge base is enriched with video tutorials and community forums that foster engagement and troubleshooting for even the most advanced users. This level of support enables users to maximize their potential while using the platform.
Round Five - The Pricing Dilemma
Pricing is another crucial factor to consider when selecting a landing page builder. Instapage offers different tiered pricing plans that align with various marketing needs, providing robust features at competitive prices. Although it may seem pricier than some alternatives, the return on investment from conversion optimization can be significant. Strikingly has a free tier that appeals to individuals and small businesses with limited needs, but its premium plans offer limited A/B testing features. AB Tasty, while more expensive, justifies its pricing with powerful analytics tools that allow businesses to extract valuable insights. It's essential to weigh the benefits against costs when determining which platform offers the best value for your goals.
In conclusion, while all three platforms have unique strengths, the choice ultimately hinges on your specific needs and objectives. Whether you prioritize advanced features, seamless user experience, or effective support, understanding what each platform offers can help you navigate this decision. Ultimately, Instapage emerges as the most compelling choice thanks to its exceptional customization capabilities, speed, and superior customer support. Ready to explore? Take Instapage for a spin with a free trial or demo, and discover how it can enhance your landing page strategies today.
