How Strikingly vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Strikingly and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. 10Web – Uncovering the Best for Your Marketing Needs

Choosing a landing page builder can feel a bit like selecting the best players for your marketing all-star team. Each contender brings unique skills to the table, ready to tackle different aspects of your campaign. As you evaluate these options, think of each platform as a trusty sidekick equipped to support your goals—from crafting eye-catching pages that convert to delivering seamless experiences that increase brand loyalty. In this battle of landing page builders, we’ll compare Instapage, Strikingly, and 10Web not just on their features, but also on how they empower you to reduce costs, grow conversions, and give your audience the trustworthy experience they crave. Join us in this exciting showdown as we try to determine which one fits best into your marketing strategy. From template variety to performance and customer support, we'll leave no stone unturned.

Introduction to the Front-runners

Meet our three competitors: Instapage, Strikingly, and 10Web. Each platform shines in its way within the vast universe of landing page builders. Instapage arrives with a reputation for unparalleled customization and conversion optimization, tailored for marketers who want to create landing pages that not only attract visitors but also turn them into customers. Strikingly, on the other hand, is celebrated for its simplicity and quick setup—perfect for small businesses and entrepreneurs looking to get online without much fuss. Then we have 10Web, known for its robust features that cater to tech-savvy users familiar with WordPress looking to enhance their websites' capabilities. As friendly rivals in this digital arena, each offers distinctive tools suited for particular needs, whether you're aiming for complexity or efficiency. With their unique strengths, let’s delve deeper into how they measure up against each other in this comprehensive showdown.

Round One - Feature Showdown

Template Selection and Usability Comparison

When it comes to template variety and ease of use, each platform has a different approach. Instapage leads with a library of over 500 customizable templates, ensuring users can find designs suited for any niche or marketing goal. Their drag-and-drop functionality makes it easy for anyone, regardless of technical expertise, to create stunning pages quickly. Strikingly offers a smaller selection of templates but focuses on mobile-responsive designs that are ready to go, making it a suitable choice for those prioritizing simplicity and speed. Users can easily whip up a simple yet effective landing page in minutes. 10Web, capitalizing on its WordPress integration, provides a range of themes that can be tailored extensively, catering to users who are comfortable working within that ecosystem. While this can offer more flexibility, it may require a steeper learning curve for those new to website design. Overall, the balance between variety, customization, and user-friendliness sets the stage for the next matches.

Instapage: The Premier Platform for Conversion Mastery

Instapage isn’t just another tool in the crowded space of landing page builders; it positions itself as a vital partner for marketers looking to maximize their conversion potential. With its powerful feature set—coupled with unmatched customization options—Instapage provides marketers with everything they need to design landing pages that truly resonate with their audience. For instance, the platform supports dynamic text replacement, A/B testing, and in-depth analytics that allow users to monitor performance and make data-driven decisions. These capabilities empower you to not only meet but exceed your conversion goals incrementally. With Instapage, the focus is clear: crafting landing pages that deliver relevant experiences tailored to your audience. All these tools contribute to a heightened sense of brand trust and customer loyalty, vital components in driving conversion rates that push your marketing efforts to new heights.

Round Two - Speed and Performance Analysis

Picture this: waiting in line for your morning coffee only to encounter a hold-up that makes you reconsider your day altogether. That’s how website speed can impact user experience. A slow-loading website can turn eager visitors into frustrated dropouts. Each landing page builder must wrestle with the question of speed and performance. In this round, we’ll assess how well each platform handles the vital task of loading pages quickly to keep users engaged.

Instapage Strengths in Speed and Performance

  1. Optimized for fast loading times with lightweight design.
  2. Uses advanced caching techniques to enhance page speed.
  3. Integrates seamlessly with third-party tools without slowing down performance.
  4. Supports AMP (Accelerated Mobile Pages) to improve mobile performance.

Strikingly Strengths in Speed and Performance

  1. Instant setup results in speedy deployment of landing pages.
  2. Highly optimized templates designed for quick load times.
  3. Content delivery network (CDN) integration ensures fast loading globally.

10Web Strengths in Speed and Performance

  1. Utilizes built-in caching solutions to enhance website speed.
  2. Offers automatic image optimization for faster load times.
  3. Supports AMP for mobile-friendly speeds.
  4. Integrates Google Cloud, ensuring excellent uptime and performance.

In the battle of speed and performance, Instapage solidly holds its ground as the leader, with features that prioritize quick loading times and superior user experience, essential for converting visitors into loyal customers. Strikingly offers commendable speed, especially for simplicity seekers, whereas 10Web excels within the WordPress arena. The nuances in each platform’s capabilities present unique considerations for marketers focusing on speed.

Round Three - User-Friendliness and Learning Curve

In the realm of landing page builders, user-friendliness and the learning curve are paramount. A welcoming interface can make all the difference for newcomers and seasoned marketers alike. Instapage is often praised for its intuitive design and supportive onboarding tutorials, making it accessible for newbies while offering advanced features for experienced users. Users often find themselves creating high-quality pages with ease. Strikingly goes a step further by enabling users to launch their sites in mere minutes, making it an ideal option for those looking to minimize setup time. The trade-off, however, is that customization options are limited. Conversely, 10Web caters primarily to WordPress users, offering an extensive array of settings—while this could intimidate initial users, the learning curve could be rewarding for those looking to leverage WordPress thoroughly. In the end, regardless of where you begin on your journey with these platforms, each one provides a way to enhance your expertise.

Round Four - The Support Team Behind You

Customer support can be the unsung hero of any platform, acting like that reliable sidekick always ready to help in times of need. Instapage offers excellent support, featuring live chat, email assistance, and a comprehensive knowledge base that covers numerous topics. Users can also engage in a vibrant community forum, sharing insights and advice. Strikingly, in contrast, provides solid support options, including dedicated email assistance and extensive tutorials that help users navigate the platform efficiently. However, live support features may be less accessible during peak times. 10Web shines in its support due mainly to WordPress versatility, offering extensive documentation, forums, and chat support, catering to its niche audience effectively. Each platform delivers a unique configuration of assistance, reflecting its user base and priorities.

Round Five - Pricing Structures Compared

Comparing pricing isn't just about finding the most affordable option; it's about evaluating which platform offers the most value for your unique needs. Instapage typically caters to marketers with competitive pricing plans that accommodate growing needs, particularly as conversion goals become more ambitious. On the other hand, Strikingly provides more budget-friendly tiers suited to smaller businesses, making web presence accessible for budding entrepreneurs. It serves its audience well through straightforward pricing with no hidden fees. Finally, 10Web's pricing reflects its more extensive features and WordPress compatibility. While slightly higher, it balances this with the level of customization and functionality it provides. When evaluating your choice, consider what aspects matter most to your landing page journey.

In conclusion, while all three platforms—Instapage, Strikingly, and 10Web—have their distinct values and strengths, the best choice will always depend on your specific needs and marketing objectives. Instapage stands out as a comprehensive tool that empowers marketers to reduce costs and cultivate higher conversion rates through stellar landing page experiences. Strikingly is a terrific choice for those who want rapid deployment and budget-friendly solutions, while 10Web shines for users who want to unlock the full potential of their WordPress sites. Each platform brings something unique to the table, but ultimately, it is up to you to determine which attributes align with your marketing vision. Don't hesitate to explore Instapage further by taking advantage of their free trial or demo to see firsthand how it can shape your landing page experience.

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