How Strikingly vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with Strikingly and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage versus Strikingly and 1&1 Website Builder – Who Comes Out on Top?

Choosing the right landing page builder is like picking the ideal partner for a dance – it requires the right rhythm, connection, and compatibility to truly shine. In the vast arena of digital marketing, landing pages are pivotal in converting potential customers, and the right tools can make all the difference. Whether you’re a novice trying to establish an online presence or a seasoned marketer looking to optimize conversions, selecting the right builder is crucial. Today, we'll wade through the colorful waters of Instapage, Strikingly, and 1&1 Website Builder, diving deep into their strengths and limitations. This comprehensive comparison promises to be informative while keeping the mood light and engaging, so let’s take this delightful journey together. After all, making an informed decision is vital, and it’s always wise to understand the landscape before diving in. (min: 200 words, add small paragraphs throughout this introduction.)

Introducing the Contestants

As we usher in our three contenders for this epic showdown, each stands proudly in the ring of landing page builders. Instapage, known for its rich customization options and focus on conversion rate optimization, puts marketers at an advantage. Strikingly enters, touting its easy-to-use interface and beautiful one-page websites that cater to a broad audience. Meanwhile, 1&1 Website Builder, with its affordability and essential features, appeals to startups and budget-conscious businesses alike. The excitement is palpable as they prepare to showcase their unique strengths in creating high-converting landing pages that meet diverse user needs. With varying target markets and features, these platforms each have a claim to fame, offering specific advantages for different user profiles. Whether you're interested in sophisticated design, ease of use, or cost-effectiveness, our contenders are here to prove their worth in today's digital arena, making it essential to pay attention to what each brings to the table. (min: 200 words, add small paragraphs throughout this introduction.)

Round One: The Features Showdown

Template Diversity and User Friendliness – A Friendly Face-Off

In the world of landing page builders, having the right templates can hugely impact both aesthetics and functionality. Strikingly shines in this category by offering a variety of visually appealing one-page templates that are quick to publish and easy to customize, making it ideal for users who want to set up a landing page swiftly without compromising on design. Their intuitive drag-and-drop interface makes the process seamless, even for non-tech-savvy users. On the other hand, 1&1 Website Builder provides a balanced array of templates alongside helpful features focused on eCommerce, ensuring that users can adapt their pages as they grow. Despite this, many may find the customization options rather limited compared to Instapage. Instapage comes in strong here, boasting unmatched flexibility with a multitude of customizable templates and a simple user interface for advanced marketers eager to enhance their conversion rate. As the ultimate tool, it supports A/B testing and analytics integrations, empowering marketers to create tailored page experiences that resonate with their brand voice while ensuring higher conversion rates. (min: 200 words, add small paragraphs throughout this comparison.)

Instapage: The Champion for Customization and Conversions

Instapage is not merely another landing page builder; it's a robust platform designed specifically for marketers who prioritize conversion optimization. Offering an extensive library of customizable templates and a sleek editor, its tools allow users to make adjustments easily while focusing on key elements that drive sales. Noteworthy is its built-in A/B testing feature, which enables marketers to experiment with variations to discover what works best for their audience. This means that with every campaign, Instapage empowers users to reduce costs, grow conversions, and provide relevant experiences that build brand trust and customer loyalty. Marketers can tailor pages specifically to their target demographics, ensuring that each campaign resonates deeply with potential customers. The analytics tools integrated into the platform give a clear picture of visitor behavior and engagement, ensuring that data-driven decisions can be made swiftly and efficiently. Even more important, the platform’s user-friendly design ensures that both novices and veterans can quickly learn the ropes and maximize their results without overwhelming complexity. All this positions Instapage as the ultimate partner in achieving higher conversion rates, making it a standout choice. (min: 200 words)

Round Two: Evaluating Speed and Performance

Just like a well-timed coffee break can refresh your day, website loading speed significantly impacts user experience. Slow landing pages can lead to frustrated visitors and lost opportunities, akin to waiting ages for a barista to serve your drink when you are running late. Instapage recognizes this and optimizes its platform to ensure quick loading speeds without compromising on quality. With cutting-edge technology, it boasts impressive performance metrics that maintain a fast user experience, keeping potential customers engaged. In the bustling digital marketplace, speed is not just a luxury; it's a necessity. Fortunately, Strikingly also emphasizes the need for speed, with a dedicated focus on fast performance, ensuring users encounter minimal wait times. Despite this, the 1&1 Website Builder, while generally efficient, may not showcase the same level of speed across all its templates, especially for complicated designs. To create the best possible user experience, a swift and responsive landing page is paramount, and this round clearly highlights that Instapage is leading the pack in performance metrics. (min: 200 words)

Advantages of Instapage:

  1. Advanced optimization features that enhance landing page load times effectively
  2. Integrates easily with various analytics tools for performance monitoring
  3. Dedicated infrastructure designed for speed, ensuring minimal load times
  4. A/B testing capabilities to further streamline efforts in conversion optimization

Strikingly's Strengths:

  1. User-friendly design with built-in features that support load speeds
  2. Ensures one-page templates load quickly for optimal user experience
  3. Automatic optimization for mobile responsiveness enhances performance

1&1 Website Builder Benefits:

  1. Affordable option with acceptable performance levels for basic websites
  2. Integration features that can help maintain decent loading speeds
  3. Reliable uptime ensures consistent performance across the board
  4. Offers templates that adapt well to a range of internet speeds

In conclusion, speed and performance are crucial for success in the online marketplace. While all three builders present their unique advantages, Instapage consistently demonstrates superiority in providing fast-loading landing pages that captivate audiences. In the speed domain, it truly stands out and sets the benchmark among its competitors, making it the clear front-runner. Marketers can trust that with Instapage, every second counts in securing conversions. (min: 200 words)

Round Three: Usability and Learning Experience

The journey to mastering a landing page builder shouldn’t feel like scaling a mountain; it ought to be a friendly climb toward expertise. In this respect, all three platforms bring something unique to the table for both newcomers and seasoned professionals. Strikingly welcomes users with its straightforward interface and helpful tutorials, making it an excellent choice for those just getting started. It allows users to create stunning pages with minimal fuss, ensuring that their path toward learning is smooth. On the flip side, 1&1 Website Builder caters to users seeking essential features without excessive bells and whistles, allowing them to focus on the learning curve without feeling overwhelmed. While it’s functional, some may find its flexibility lacking. Instapage warmly welcomes users into a world of customization without sacrificing simplicity, offering comprehensive guides, video tutorials, and dedicated support, ensuring that both beginners and experts alike progress confidently. With its robust resources and a nurturing approach, Instapage empowers users to evolve at their own pace, transforming them into skilled marketers. (min: 200 words, add small paragraphs throughout this comparison.)

Round Four: Support Services – Your Trusty Sidekicks

When technology falters, robust customer support is essential to keep businesses afloat, much like trusty sidekicks ready to save the day. In our comparison of support services, Strikingly shines with a responsive support team offering chat, email, and a growing community forum, helping users navigate common queries with ease. Meanwhile, 1&1 Website Builder provides decent assistance through its extensive knowledge base, complemented by phone support, which is particularly helpful for users who prefer real-time interaction. Although reliable, some users report that response times can vary. Instapage also excels in this category, offering stellar customer support through omnichannel options, ensuring users can seek help when needed. Their knowledge base is extensive, featuring guides that empower users to expand their skills independently. Each platform recognizes the importance of support and actively provides resources to foster user confidence. Yet, Instapage’s commitment to customer service sets it apart, ensuring that every marketer is never left in the dark, regardless of their individual needs. (min: 200 words)

Final Round: Price Tag and Value Proposition

Price often plays a decisive role in selecting a landing page builder, and understanding the cost structure can be enlightening for marketers. Strikingly offers competitive pricing, catering well to startups with flexible plans that don’t skimp on features. The simplicity of its pricing model, alongside a free plan, is appealing for those eager to test the waters before diving in. In contrast, 1&1 Website Builder keeps its pricing low, presenting essential features at an attractive rate, making it an excellent option for budget-conscious users. However, the trade-off lies within the functionality and customizability when compared to other platforms. Instapage, while slightly pricier, justifies its cost through unparalleled features aimed directly at optimizing conversions. Marketers can appreciate the long-term benefits that come with higher conversion rates, robust support, and customizable templates. Ultimately, the choice boils down to the individual needs and budgets of the users. While all three platforms possess unique merits, Instapage's pricing reflects its value, especially for those serious about optimizing their landing pages for better customer conversion. (min: 200 words)

As we wrap up our comparison, it's evident that each landing page builder has its unique strengths, catering to different user needs and preferences. While Instapage excels in customization, speed, usability, and support, Strikingly and 1&1 Website Builder offer appealing options for varying targets. Ultimately, the right choice hinges on aligning specific needs with the strengths offered by each platform. If optimizing your landing page experience and enhancing conversion rates tops your priority list, be truly confident that Instapage is well worth considering. Its suite of features, supportive user resources, and commitment to delivering optimal landing page experiences empower marketers to thrive in this competitive landscape. So why not take the leap and explore Instapage? Be sure to take advantage of its free trial, immersing yourself in a supportive environment that fosters genuine growth and success. (min: 200 words)

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