How Strikingly vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Strikingly and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. 23FormBuilder – The Showdown of Landing Page Builders
Choosing the right landing page builder is much like assembling a dream team for a major project. Each platform has its unique strengths and ideal scenarios, and much like superheroes—some excel in speed, while others shine in customization. In this friendly face-off, we will investigate how Instapage, Strikingly, and 23FormBuilder stack up against each other. For marketers seeking to maximize impact without breaking the bank, picking the right tool is crucial. This guide aims to provide a well-rounded look at each contender, ensuring you find the perfect fit for your marketing aspirations. Let’s dive into the details and uncover which of these platforms can best empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty, ultimately driving conversion rates up.
Meet the Contestants: Instapage, Strikingly, and 23FormBuilder
In the vibrant landscape of landing page builders, our three key players each offer their unique flair and capabilities. Instapage is renowned for its impressive array of customization features, allowing marketers to create optimized landing pages that boost conversions. Strikingly, on the other hand, focuses on simplicity and ease of use, making it a fantastic option for those who want to generate beautiful pages quickly without sacrificing quality. Finally, we have 23FormBuilder, a tool particularly tailored for form creation, also providing landing page solutions that streamline information capture. Each platform positions itself differently in the marketplace, catering to different user needs from novice to seasoned marketer. Understanding these distinctions will help you make an informed choice about which tool fits your business objectives best. Let’s explore the features that separate these platforms in our race for landing page supremacy!
Round One: Feature Showdown
Template Variety and User Experience
When evaluating landing page builders, one of the first aspects to consider is the variety of templates available and how user-friendly the platforms are. Strikingly offers a selection of modern, responsive templates that are great for quickly putting together visually appealing pages. The platform boasts an intuitive interface, making it easy for users to drag and drop elements to customize their designs. Conversely, while 23FormBuilder also provides a variety of templates, its primary focus is on forms. Users may find themselves needing to leverage external resources for extensive landing page designs. Instapage stands out in this category, offering over 500 template options that are specifically designed for optimizing conversion rates. This extensive selection ensures marketers can find a design that suits their brand while maintaining a high-performance standard. With easy-to-use customization tools, Instapage’s interface allows users to tweak their templates in a way that aligns perfectly with their marketing goals.
Instapage: Unparalleled Customization and Optimization Tools
When it comes to customization and conversion optimization, Instapage takes the crown. Its flexible editing tools allow users to modify templates seamlessly to reflect their brand’s identity. The platform offers not only a wide range of elements to choose from but also advanced features like A/B testing, heatmaps, and personalized experiences based on user behavior. These tools empower marketers to tweak their landing pages continuously and respond to analytics in real time, which ultimately drives higher conversion rates. Instapage’s focus on delivering relevant landing page experiences fosters brand trust and customer loyalty, ensuring that users feel confident in their interactions. As a partner in success, Instapage equips marketers with everything they need to create high-converting landing pages without a steep learning curve.
Round Two: Speed Matters!
We all know that waiting too long for a website to load can turn into a frustrating experience, akin to standing in a coffee shop line that just won't budge. Speed is crucial for retaining visitors who may click away if a page takes too long to load. In this round, we will see how our contenders handle speed and performance, a vital aspect for marketers wanting to maximize engagement and conversion rates.
Instapage Performance Advantages:
- Dedicated infrastructure ensuring rapid page load times.
- Optimized templates that enhance speed without compromising design.
- CDN support for improved global accessibility.
- Integration with various speed-testing tools to monitor performance.
Strikingly Performance Advantages:
- Simplicity in design often leads to faster loading pages.
- Mobile optimization enhances speed for mobile users.
- Less resource-heavy due to its streamlined interface.
23FormBuilder Performance Advantages:
- Lightweight forms ensure swift loading times.
- Simplicity in design keeps pages responsive.
- Optimization for data capture enhances overall performance.
When assessing speed and performance, all three builders show unique strengths. However, Instapage leads the pack with its dedicated infrastructure and optimized templates that ensure high page load speeds—a crucial advantage in boosting user engagement and conversion rates.
Round Three: User Experience and Learning Curve
Navigating any new tool can feel daunting, but all three platforms cater to both beginners and seasoned users. Strikingly excels with its straightforward interface, providing tooltips and guidance that foster a pleasant onboarding experience. Users can easily grasp the platform and begin creating beautiful pages in no time. Meanwhile, Instapage offers comprehensive tutorials and support that empower users to master the platform quickly. The extensive customization options may initially feel overwhelming, yet the learning curve flattens rapidly for those who invest a bit of time familiarizing themselves with the features. 23FormBuilder is also user-friendly, particularly for those focused on creating forms; however, its interface may lack some of the user-friendly elements present in Instapage and Strikingly. Overall, all three platforms make a commendable effort to welcome users, ensuring that everyone can find success, but with unique approaches to user experience design.
Round Four: Support and Resources
Strong customer support can be the unsung hero that saves the day. Each of our contenders brings something different to the support table. Instapage offers robust support channels including live chat, email, and a vast knowledge base filled with tutorials and best practices. Their dedicated account management for higher-tier subscribers helps ensure users have the right guidance when needed. Strikingly provides solid email and chat support, along with an active community forum where users can exchange tips and get advice. The involvement of the community enriches the user experience significantly. On the other hand, while 23FormBuilder provides helpful help center articles and email support, it may lack the extensive live support options present in its competitors. Considering these factors, Instapage stands out with its comprehensive support offering, making it a solid choice for marketers who value assistance.
Round Five: Pricing Insights
In the pricing arena, each platform offers distinct structures that cater to varying needs. Strikingly offers a free plan that’s perfect for individuals or small startups; however, advanced features reside behind paid plans that can feel a little steep for some users. Instapage, while positioning itself as a premium service, offers substantial value with features that allow marketers to create highly optimized landing pages. Their pricing, though higher than some competitors, may justify the investment for businesses focused on driving conversion rates. Meanwhile, 23FormBuilder presents a budget-friendly option, especially for those in need of basic form-building capabilities—ideal for users primarily interested in capturing information rather than full-fledged landing page creation. It’s vital for marketers to evaluate their specific needs when considering pricing, as the ideal choice often comes down to balancing features and budget.
As we wrap up our thorough evaluation of Instapage, Strikingly, and 23FormBuilder, it's clear that all three platforms have their unique strengths. Instapage shines with its unmatched customization potential, speed, and support options, making it a top contender for serious marketers. Strikingly offers a great entry point for those looking for simplicity, while 23FormBuilder is a suitable choice for those primarily focused on forms. Ultimately, the best platform will depend on your specific goals and needs—whether that's advanced features, ease of use, or affordability. Be sure to consider what matters most in your landing page strategy and consider giving Instapage a try with their free trial to experience their capabilities firsthand.
