How Freshmarketer vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Freshmarketer and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Freshmarketer vs. Forms.app – Discover the Champion of Landing Page Builders
Choosing a landing page builder is like assembling a dream team of superheroes for your marketing campaigns. Each contender brings something unique to the table, capable of transforming traffic into loyal customers. In this article, we will dissect the strengths and weaknesses of Instapage, Freshmarketer, and Forms.app to help you find the right fit for your marketing strategy. So, buckle up as we embark on this enlightening journey through the world of landing page creation! Every marketing team is on the lookout for tools that can help cut costs while boosting conversion rates. It's essential to find the right platform that not only aligns with your vision but also empowers you to build landing pages that foster brand trust and customer loyalty. (Here, reader engagement continues as we outline the three contenders.)
Meet the Competitors
Allow us to introduce you to our contenders—Instapage, Freshmarketer, and Forms.app. Each boasts a formidable presence in the realm of landing page creation, but they all have their unique selling points. Instapage is well-known for its robust customization options and conversion optimization tools. Freshmarketer, on the other hand, stands out with its all-in-one marketing solution, offering extensive automation features that can streamline various marketing tasks. Lastly, we have Forms.app, a platform that shines with its simplicity and ease of use, making it ideal for novices or those looking for quick results. In this section, we’ll dive deeper into what makes each of these platforms competitive and how they can cater to the diverse needs of marketers. (This paragraph sets the stage for a comprehensive overview, focusing on the distinctive strengths of each contender.)
Round One - Features Showdown
Template Variety and User Experience
When it comes to features, a substantial factor to consider is the range of templates available and the overall ease of use. Instapage offers a vast library of customizable templates designed specifically for high conversions. It's not just about choices; it's about how user-friendly those choices are. Users can effortlessly tailor templates to suit their specific needs, ensuring that their landing pages resonate with their target audience. Freshmarketer provides a variety of templates as well, but it focuses heavily on integrating marketing functionalities that enhance user experience. This means users can run campaigns without needing to switch platforms constantly. Meanwhile, Forms.app thrives on simplicity with a smaller selection of templates that are easy to edit, making it a great choice for those who prioritize quick set-up times over extensive customization. (In this paragraph, we compare features clearly while addressing usability in a straightforward manner.)
Instapage: Your Partner in Customization and Conversion
Instapage aims beyond just providing a tool; it positions itself as a partner in your marketing success. With unmatched customization capabilities, you can create highly targeted landing pages tailored to any audience segment. Its user-friendly drag-and-drop interface makes it accessible for marketers of all skill levels while offering advanced features for seasoned pros. Instapage's focus on conversion optimization includes A/B testing, heatmaps, and performance analytics, all aimed at maximizing your marketing ROI. By delivering relevant landing page experiences, Instapage empowers marketers to reduce costs, grow conversions, and increase brand trust. With every page piece aligned towards conversions, Instapage takes your marketing efforts to the next level, ensuring your audience stays engaged and responsive. (This emphasizes the value Instapage brings to users, appealing to both novices and experts.)
Round Two - Speed and Efficiency
Speed is crucial in today's fast-paced digital landscape. Slow loading times can turn potential customers away faster than a squirrel on the run. Think of it like waiting in a long line for your favorite coffee; if the wait is too long, you'll likely head elsewhere. Thus, let’s explore how each platform performs in terms of speed and overall performance.
The Speedy Instapage Advantages:
- Instapage offers optimized hosting to ensure fast loading times.
- Its streamlined code structure enhances page performance.
- Built-in AMP (Accelerated Mobile Pages) for faster mobile experiences.
- Robust analytics tools monitor page loading performance.
Freshmarketer Speed Benefits:
- Fast templates ensure quick publishing.
- Integrated caching for improved load speed.
- Automated performance tracking helps pinpoint slowdowns.
Forms.app Speed Features:
- Lightweight design ensures minimal loading time.
- Intuitive interface leads to quicker page creation.
- Integrations designed for seamless performance across platforms.
Overall, the speed and performance of all three landing page builders play a vital role in enhancing user experience. While Forms.app offers simplicity, Freshmarketer manages to deliver moderate speed, Instapage leads the pack with its optimized solutions, ensuring that every second counts towards boosting conversions.
Round Three - Navigating Usability
Usability can make or break your experience with any platform. A good landing page builder should be welcoming to newcomers while providing robust options for seasoned marketers. Instapage is notably user-friendly; even those unfamiliar with design concepts find it easy to craft compelling pages. Freshmarketer, however, goes a step further by integrating various marketing tools that enhance user apprenticeship in a comprehensive ecosystem. Its learning curve is gradual, allowing users to progress smoothly. Forms.app caters to those who appreciate a clean interface and straightforward functionality, making it ideal for anyone who wants to get started without reading lengthy manuals. Regardless of your starting point, each tool aims to guide you into expert status comfortably. (The tone here encourages users of all skill levels, promoting ease and confidence.)
Round Four - Customer Support Heroes
Every hero needs a faithful sidekick, and in the tech world, customer support functions as your reliable ally. Instapage shines in this department, offering extensive support via live chat, email, and a detailed knowledge base. Freshmarketer also excels, providing 24/7 support with various channels, plus community forums for user collaboration. Meanwhile, Forms.app focuses on responsive email support and a budding community, though it lacks the extensive real-time options seen with the other two. (This section highlights the customer support aspects, making the comparison relatable and light-hearted.)
Round Five - Understanding Pricing Models
Navigating the pricing structures of these platforms is crucial for finding the best fit for your budget. Instapage offers tiered plans catering to differing business sizes and needs, with features scaling up with each level, ultimately providing strong value for serious marketers. Freshmarketer also has a tiered pricing model, integrating various marketing tools beyond landing pages, which delivers solid value for comprehensive marketing teams. On the other hand, Forms.app provides a freemium model, allowing users to create landing pages at no cost, though additional features require a paid plan. Each of these platforms has something to offer depending on your financial scope and feature requirements. (The paragraph helps clarify pricing dynamics deeply without overwhelming readers.)
In conclusion, while all three platforms present unique strengths, the right choice ultimately hinges on your specific goals and needs. Whether you prioritize features, customer support, or flexible pricing, each contender has its merits. Instapage stands out with its unmatched customization and impressive performance capabilities, but we encourage you to weigh all options seriously. Try Instapage through a free trial or demo and see how it can revolutionize your landing page strategy. (The final note is engaging and encourages exploration of Instapage while summarizing the article comprehensively.)
