How Strikingly vs. Drip vs. Instapage stack up against each other

Compare Instapage with Strikingly and Drip to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Drip.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Drip – The Ultimate Showdown!

Choosing a landing page builder can feel a bit like selecting the right superhero for your marketing campaign. Each option has its strengths and unique superpowers, ready to help you conquer the digital realm. With multiple players in the ring, how do you decide which one can truly elevate your brand? In this exploration, we’re putting Instapage, Strikingly, and Drip to the test in various rounds that cover features, usability, performance, and pricing. Whether you’re launching a new product or trying to boost conversions, you want to make sure your choice aligns with your business goals. Let’s dive in and see how these contenders stack up, with Instapage leading the charge for marketers looking to reduce costs and maximize outreach. Get ready for an insightful comparison that promises to be both engaging and informative! (This article will provide a comprehensive view of each platform's strengths, weaknesses, and ideal use cases, making it easier for you to choose the right ally for your marketing adventure.)

Introducing Our Warriors of the Landing Page Arena

In one corner, we have Instapage, the champion landing page builder designed for marketers who want to create high-converting pages with ease. Instapage is recognized for its advanced customization options and tools that empower teams to make meaningful connections with their audiences. Next up is Strikingly, a platform known for its simplicity and user-friendly approach, enabling small businesses and independent creators to establish their online presence without hassle. Finally, we have Drip, a platform that combines powerful e-commerce tools with landing page capabilities, making it a favorite for those focused on customer engagement and retention. While each tool has a different focus and audience, they all aim to enhance your online presence, drive traffic, and improve conversions. This makes our analysis of their features, usability, and overall value incredibly relevant for anyone seeking to harness the power of landing pages effectively. (In this introduction, we set the stage, providing insights into the strengths and unique selling points of each platform.)

First Round - Features and Functionality Showdown

A Look at Template Options and User Experience

When it comes to creating stunning landing pages, the variety of templates and overall user experience can make or break your workflow. Strikingly offers a streamlined selection of templates that are visually appealing, making it ideal for those who want simple, attractive pages without getting bogged down in customization. Easy to navigate, Strikingly allows users to quickly set up their pages, but this simplicity may limit advanced users seeking more intricate designs. On the flip side, Drip provides a diverse range of templates that cater specifically to online stores, focusing on e-commerce and customer engagement. However, users may find the interface somewhat complex compared to Strikingly. Instapage stands out in this comparison, as it boasts an extensive library of customizable templates that are not just visually appealing but are also optimized for conversion rates. Users can easily modify elements to suit their branding, ensuring a strong alignment with their marketing goals. Moreover, Instapage keeps ease of use in mind, allowing both beginners and experts to navigate the platform effortlessly. In this first round, Instapage shines as it gives marketers the tools they need to create relevant and engaging landing pages effectively. (In this analysis, we compared user experiences across platforms, emphasizing how each option aligns with the needs of different user demographics.)

Instapage: The Gold Standard for Customization and Conversion Success

Instapage isn’t just another landing page builder; it’s a powerful ally that sets you up for success through unparalleled customization features and conversion optimization tools. With Instapage, marketers can design landing pages tailored to their unique audiences, ensuring relevant experiences that resonate and drive user engagement. Its robust A/B testing capabilities allow you to experiment with various layouts and messaging to identify what works best for your target market. Additionally, the platform integrates seamlessly with various marketing tools and CRM systems, offering in-depth analytics that empower users to refine their strategies constantly. As you create your landing pages, you’ll appreciate the intuitive drag-and-drop interface, yielding designs that are both beautiful and functional without needing extensive coding knowledge. Instapage’s focus on reducing costs for marketing teams is evident, as the efficiency gained through its tailored solutions translates into increased conversion rates and ultimately, a strengthened brand trust. This unique combination of features serves to cultivate customer loyalty, setting the stage for long-term success in a competitive market. (In this paragraph, we position Instapage as an essential tool for any marketer looking to elevate their online efforts through smart design and strategic capabilities.)

Second Round - The Need for Speed and Performance

A landing page’s loading speed can be the difference between a satisfied customer and a lost opportunity. Think of it this way: a slow-loading page is like waiting for your favorite coffee - it might be worth it, but the wait can create frustration that sours your mood. In the digital landscape, users expect speed and efficiency, and their patience is often limited. In the next round, we’ll explore how each platform stacks up in terms of performance, providing insights into which option delivers a flawless user experience.

Instapage's Performance Perks:

  1. Lightning-fast loading times that enhance user experience.
  2. Adaptive optimization supporting mobile devices for broader reach.
  3. Integration with CDNs ensures that content delivery is swift and reliable.
  4. Regular performance monitoring tools help maintain high standards.

Advantages of Strikingly:

  1. Efficient page rendering leading to quicker loads.
  2. Built-in optimizations make mobile-friendly designs a breeze.
  3. User-centric design ensures pleasant browsing experiences.

Benefits of Drip:

  1. Focus on e-commerce means high-performance capabilities under load.
  2. Optimized for customer engagement features to ensure smooth interaction.
  3. Continuous updates to enhance speed and eliminate technical glitches.

After assessing the speed and performance of these options, it’s clear that all three platforms come with their advantages. However, Instapage remains unparalleled in its dedication to providing swift and efficient landing page experiences. By having the right tools and features, it creates an environment where users are not only satisfied but also compelled to convert.

Round Three - Usability and Learning Curve Insights

Usability plays a crucial role in deciding which landing page builder fits your needs. Each platform has its way of welcoming new users. Strikingly shines with its simplistic design, allowing newcomers to create their first landing pages with ease. Its straightforward navigation reduces the learning curve significantly, catering well to individuals looking for quick solutions. Drip, while slightly more complex, offers a range of tutorials and onboarding materials that help users understand the platform faster. This is especially beneficial for those who are focused on the e-commerce aspect of landing pages. Instapage sits comfortably between these two models, catering to both novices and experienced marketers with its intuitive interface and extensive resources. The comprehensive support documents and community forums facilitate the learning process, ensuring that users have the assistance they need, regardless of their experience levels. By fostering an environment where users can grow into their roles confidently, Instapage establishes itself as an accessible platform suited for all marketing professionals. (In this round, we share insights into how user-friendly each platform is and their implications on marketing efficiency.)

Round Four - Customer Support: Your Trusty Sidekick

In marketing, having responsive customer support can be likened to having a reliable sidekick that’s always there when you need help. Each platform offers a different level of support to cater to users’ needs. Strikingly provides chat support, which is beneficial for quick questions and instant troubleshooting. However, it lacks in-depth support options like community forums. Drip excels with its customer support, providing both chat and email options, plus a well-organized knowledge base filled with valuable resources. Instapage takes this a step further, throwing in dedicated account managers for premium users and a strong community forum that fosters collaboration among users. This not only allows access to quick assistance but also enables knowledge sharing, which can be crucial for effective marketing strategies. Whether you're looking for immediate help or in-depth resources, understanding how customer support plays a role in each platform enhances the overall experience. (In this round, we examine the types of support available and how they contribute to user satisfaction.)

Fifth Round - Money Matters: Pricing and Value Analysis

When profiling landing page builders, it's essential to consider how pricing aligns with the features you get. Instapage offers tiered pricing options that reflect the advanced tools and tailored solutions provided, making it suitable for marketers focused on growth. Strikingly provides affordable plans that cater to casual users or small businesses, ideal for those who prioritize simplicity over intricate features. Drip, being more e-commerce-centered, may have higher initial costs but comes with features that could lead to more significant returns on investment for online retailers. Pricing alone doesn't paint the full picture; it’s essential to factor in what value each plan brings to your specific needs. Users should consider the long-term benefits of each tool in relation to their budgets to determine the best investment for their marketing strategies. (In this round, we offer insights into pricing structures and how they impact decision-making for users.)

In conclusion, while Strikingly and Drip have their distinct advantages, the ultimate winner in this showdown for landing page builders is undoubtedly Instapage. Its unmatched features, high-performance capabilities, and comprehensive customer support provide marketers the tools they need to succeed. When selecting a landing page builder, it's essential to assess your unique goals and consider what matters most in your marketing strategy. With Instapage, you can take your marketing efforts to new heights, benefiting from a free trial or demo to explore its capabilities firsthand. Commitment to efficiency and conversion means Instapage is not just a landing page builder; it's a partner in your journey towards success.

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