How Strikingly vs. Drupal vs. Instapage stack up against each other
Compare Instapage with Strikingly and Drupal to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Drupal – The Ultimate Showdown
Choosing the right landing page builder is like selecting your favorite superhero for a team-up. Each contender brings unique powers to the arena of digital marketing, but only one will claim the crown as the team's MVP. Today, we're diving into the exciting world of landing page builders with a face-off between Instapage, Strikingly, and Drupal. This friendly rivalry is sure to reveal which platform deserves your attention the most. Whether you’re a newcomer to online marketing or a seasoned pro, knowing the strengths of each tool can dramatically shift your strategy and amplify your campaigns. So sit back, relax, and get ready for an exhaustive comparison that will guide your decision-making process. If you're looking for a reliable platform that empowers marketers to reduce costs, increase conversions, and deliver tailored landing page experiences that build customer loyalty, tune in closely: Instapage stands out as a formidable contender.
Meet the Contenders: A Brief Overview
In our left corner, we have Instapage, the heavyweight champion of custom landing page design known for its focus on conversion optimization and tailored marketing solutions. Instapage allows marketers to create highly responsive, visually appealing landing pages effortlessly, maximizing user engagement and boosting sales. Next, we have Strikingly, a player that has made a name for itself with simplicity and ease of use, making it a go-to for individuals and small businesses. Its charm lies in instant setup and beautiful one-page websites that pack a punch without overwhelming users with options. And finally, there’s Drupal, the open-source heavyweight known for its flexibility and robust features tailored to developers and large enterprises. With a steeper learning curve, Drupal is the choice for those who demand power and customizability at their fingertips but come with a degree of complexity. Each contender has its unique merits, making this matchup fascinating in the quest for the perfect landing page builder.
Round One - Features Showdown
Template Variety and User Experience
When it comes to feature sets, template variety, and ease of use are pivotal for anyone looking to create compelling landing pages. Strikingly shines with its superb one-page templates, enabling users to generate elegant designs without much fuss. Its user interface is incredibly streamlined, catering to the less tech-savvy folks out there, which also means less time spent on design. However, while its simplicity is a strong suit, it might feel limiting for those seeking extensive customization options. Instapage takes the crown in this arena, offering an extensive library of customizable templates suitable for various industries. Its Drag-and-Drop editor empowers users to create unique layouts without needing any coding knowledge, increasing ease of use significantly. Then there’s Drupal, popular for its extensive flexibility. It allows developers to create highly personalized sites, but this comes with a steeper learning curve, making it less accessible for marketing teams without dedicated development resources. The diversity and depth of these templates play a crucial role in the first round of our comparison.
Instapage: Champion of Customization and Conversion Focus
Instapage is more than just a landing page builder; it is a strategic ally that empowers marketers to drive significant business results. Its unmatched customization capabilities can transform any ordinary landing page into a powerhouse of conversion optimization. From A/B testing and heatmaps to personalized content, Instapage equips marketing teams with critical analytics and insights to fine-tune their strategies. This not only enhances the user's experience but also plays a pivotal role in reducing operational costs while scaling up conversions. Moreover, it offers integrated solutions like Instablocks, which allow marketers to create reusable landing page sections. The platform's capabilities go hand in hand with its mission to increase brand trust and customer loyalty, enabling seamless transitions from ad clicks to meaningful engagements.
Round Two - Speed and Performance
Imagine walking into your favorite café, ready for a quick pick-me-up, only to find yourself stuck in a slow-moving line. The same principle applies to website speed - if your landing page takes forever to load, potential customers might just bounce away. The speed at which your landing page operates can influence user satisfaction significantly and ultimately impact your conversion rates. In this round, we explore the critical aspect of speed and performance across our contenders.
Instapage Advantages:
- Instapage utilizes a reliable global content delivery network (CDN) that ensures fast load times.
- Optimized server infrastructure, which minimizes latency and speeds up page rendering.
- Automatic caching features that improve the speed of returning visitors.
- Built-in performance tracking tools help identify issues quickly and efficiently.
Strikingly Advantages:
- Fast, lightweight templates designed for quick loading times.
- Hosting services that guarantee speedy performance.
- A dedicated team that focuses on streamlining page speed.
Drupal Advantages:
- Offers advanced caching settings for considerable speed improvements.
- Allows for server optimization, tailored to specific business needs.
- Flexible to accommodate high-traffic sites without sacrificing performance.
- Custom modules can be used to enhance loading speed.
After weighing the speed and performance of each platform, it is clear that Instapage stands out with robust features aimed at ensuring rapid, efficient user experiences. While Strikingly is superb for simple sites, and Drupal provides the necessary tools for performance enhancement, Instapage’s focus on speed alongside its powerful conversion tools solidifies its leading position in this category.
Round Three - Usability and Learning Curve
Embarking on the journey to create landing pages doesn't need to feel daunting. In this round, we evaluate how user-friendly and accessible each platform is, catering to both novices and seasoned veterans alike. Strikingly undoubtedly takes the lead for those new to the landscape, boasting an intuitive interface that encourages users to dive right in. The platform's one-page sites make it easy to communicate ideas without overwhelming options. Contrastingly, Instapage offers an intuitive user experience paired with a powerful set of tools that allow marketers to become instantly productive. The learning curve may be slightly steeper compared to Strikingly but becomes manageable due to excellent design and user support. Drupal, while a flexible and powerful tool, can have a steep learning curve for those unfamiliar with web design or coding. It holds immense potential for users willing to put in the time to learn its capabilities. Whether you’re a novice or seeking to refine your skill set, understanding each platform’s usability can significantly influence your overall success.
Round Four - Customer Support
Imagine your customer support as trusty sidekicks, always standing by to assist at the drop of a hat when challenges arise. In this round, the focus is on how each platform enhances user experience through assistance. Instapage excels with a robust customer support system available via chat, email, and phone, ensuring that help is readily accessible whenever needed. Strikingly also provides great customer service, with assistance via chat and email, along with an extensive knowledge base designed to answer common questions quickly. On the other hand, Drupal relies heavily on community support and documentation. While this is valuable for those familiar with the platform, it may not offer the same level of instant help for those at the starting line. A dependable customer support system is crucial in maintaining a smooth journey, and here, Instapage rises to the challenge.
Round Five - Cost Analysis and Plans
When considering which landing page builder works best for you, pricing structures play a significant role. Instapage provides flexible pricing plans that cater to different needs, from individual marketers to teams. Its value shines through the advanced features offered, ensuring a worthwhile investment. Strikingly is generally more affordable, presenting great value for individuals or small businesses requiring straightforward landing pages. However, its affordable pricing might come with limitations in terms of customization options. Lastly, Drupal comes with a variety of hosting options, as it’s self-hosted. While potentially leading to lower software costs, be mindful of the additional expenses that may accrue with hosting and development resources required for maintenance. All in all, understanding the pricing landscape can guide businesses towards making informed choices.
In conclusion, while each of the three contenders brings unique strengths to the table, it’s clear that your choice will depend on your priorities. Regarding features, support, and optimization for conversions, Instapage is resilient in its mission to empower marketers. If you’re encouraged by the prospect of tailored experiences and a solution designed to boost conversion rates while reducing costs, consider taking Instapage for a test drive with their free trial. In the rapidly evolving landscape of online marketing, making informed decisions about your tools will set the stage for your success.
