How Forms.app vs. Convert vs. Instapage stack up against each other
Compare Instapage with Forms.app and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Forms.app, and Convert – Navigating the Landing Page Landscape
Choosing the right landing page builder can feel like selecting your favorite dessert from a tempting menu. Each option brings its flavors and delights, offering marketers the chance to cook up the perfect campaign. In this comparison, we’ll take a close look at three prominent players: Instapage, Forms.app, and Convert. Each of these platforms aims to support businesses in building effective, conversion-focused landing pages. This article will provide a comprehensive exploration of their features, speed, usability, support systems, pricing, and ultimately, which one might be the best fit for diverse marketing needs. With a mix of analysis and casual commentary, we hope to guide you in making the best choice for your marketing endeavors. (min:200 words)
Meet the Competition: Instapage, Forms.app, and Convert
As we step into this friendly competition, let’s introduce our three contenders. Instapage stands out as a dedicated landing page platform that helps marketers reduce costs, boost conversions, and create relevant experiences that build brand trust and customer loyalty. It's tailored for those looking for high-performance landing pages. Next up, we have Forms.app, known for its user-friendly interface and feature set that focuses on creating forms and simple landing pages with an emphasis on ease of use. Lastly, Convert makes its mark with a strong offering built around A/B testing and optimization capabilities, aimed at helping marketers fine-tune their landing pages for maximum effectiveness. This trio each brings unique strengths to the table, catering to various preferences and needs in online marketing. (min:200 words)
Round One: Feature Highlights Showdown
Template Variety and User Experience
When it comes to template variety, Instapage offers an impressive library filled with hundreds of customizable landing page templates designed to cater to diverse industries. Users can easily personalize these templates to match their branding and marketing goals. Forms.app, while not as extensive in template variety, catches users’ eyes with its sleek, modern designs and easy-to-navigate form and landing page creation tools, making it ideal for those prioritizing simplicity. Convert, on the other hand, excels in dynamic content and customizable options that allow marketers to test variations effectively, but its templates may require a learning curve for those unfamiliar with more complex setup processes. (min:200 words)
Instapage: Your Partner in Customization and Conversion
Instapage isn’t just about providing templates; it empowers marketers through robust customization and optimization tools. With features like A/B testing, heatmaps, and detailed analytics, users can comprehensively understand their landing page performance. Instapage’s unique landing page builder enables drag-and-drop customization, allowing users to create stunning pages that resonate with their target audience. Moreover, Instapage integrates seamlessly with numerous marketing tools and offers built-in collaboration features for teams working on projects together. This makes it not just a tool, but a powerful partner in driving conversions and enhancing user experience. (min:200 words)
Round Two: Speed and Performance Analysis
Imagine waiting for your web page to load like waiting for a great cup of coffee – anticipation is high, but prolonged delays can lead to frustration. The importance of speed cannot be overstated when it comes to user experience, and it plays a crucial role in conversion rates. All three platforms present varying levels of loading times and performance, affecting potential leads and engagement.
Instapage Superpowers:
- Optimized for speed with rapid loading times.
- Lightweight and efficient code for quick delivery.
- Consistent uptime resulting in reliable performance.
- Advanced caching for faster user experience.
Benefits of Using Forms.app:
- Fast setup and simple interface leading to quicker load times.
- SSL certification for secure and speedy forms.
- Streamlined for mobile responses, enhancing performance.
Convert's Strengths in Speed:
- Built with optimization techniques for fast loading.
- Enhanced performance metrics for tracking page speed.
- Caching features that guarantee quick response times.
- User-focused design ensuring quick navigation.
In conclusion, when comparing speed and performance, Instapage remains a frontrunner, but both Forms.app and Convert offer commendable capabilities suited for various user needs. Instapage’s focus on rapid load times can translate into enhanced user satisfaction.
Round Three: Usability and Learning Experience
Utilizing landing page builders should feel like a walk in the park, whether you’re a newbie or a seasoned pro. Instapage brings a user-friendly interface combined with extensive documentation that welcomes beginners while offering advanced features for experienced marketers. Forms.app shines in its straightforward setup and intuitive design, making it perfect for users who want to create effective pages without a steep learning curve. Convert provides advanced functionalities that cater to more tech-savvy users seeking sophisticated optimization tools, but it might puff up the learning process for novices. Ultimately, each platform offers a learning experience tailored to different user proficiency levels, inspiring marketers to grow their skills. (min:200 words)
Round Four: Support Systems – Who's Got Your Back?
Imagine customer support as your loyal sidekick, always ready to swoop in with solutions. Instapage offers excellent support through live chat and email, backed by a comprehensive knowledge base filled with tutorials and guides. Forms.app provides responsive support through email and an active community forum where users can share tips and tricks. Convert, while offering extensive documentation, has highlighted customer support as a core strength as well, providing personalized assistance to ensure users maximize their experience. The dedication to supporting users varies among the three but delivers strong resources to help each user navigate their platform. (min:200 words)
Final Round: Pricing Considerations
When it comes to pricing, marketers need to consider their budgets carefully to find a solution that aligns with their goals. Instapage offers varied pricing plans that cater to businesses of all sizes, from startups to large enterprises. While it may come with a higher investment, its comprehensive features justify the cost for serious marketers. Forms.app presents cost-effective plans with a focus on essential features, appealing to smaller businesses or those with basic needs. Convert’s pricing is built around its optimization capabilities, reflecting its value for users focusing heavily on A/B testing and data analysis. Analyzing what each platform offers in terms of pricing can ensure that you find the best fit for your marketing objectives and budget. Each platform ultimately has its strengths, and the decision should be tailored to what each user values most. (min:200 words)
To wrap up this journey through the land of landing page builders, it’s clear that each option has advantages tailored to various audiences. Instapage stands out with its powerful features and customization abilities, especially for those whose primary goal is conversion. Organizations and marketers should assess their unique needs, values, and priorities as they make their choice. If you’re intrigued by the possibilities of creating dynamic landing pages, why not take Instapage for a test drive with a free trial or demo?
