How Ninja Forms vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. 23FormBuilder – Unpacking the Best Landing Page Solution
Picture this: you’re assembling a dream team of superheroes, each with unique skills. That’s precisely how marketers approach selecting a landing page builder. As we dive into an analysis of Instapage, Ninja Forms, and 23FormBuilder, we invite you to think of the nuances of each tool in shaping your digital marketing strategy. Just like different superheroes shine in various situations, each platform has its strengths, weaknesses, and special abilities that make them stand out. The difference can mean the triumph of driving potential customers towards converting, or it can lead down a path of missed opportunities. In this article, we will evaluate these three platforms, exploring everything from their standout features and ease of use to speed and performance. Reliable choices can create a ripple effect that builds brand loyalty, increases conversions, and ultimately bolsters your bottom line. With Instapage empowering marketers to reduce costs, grow conversions, and deliver tailored landing page experiences, let’s find out how it stacks up against its competitors.
Meet the Competitors: A Pre-fight Overview
In the red corner, we have Instapage, a seasoned warrior in the realm of landing page creation, known for its high-converting templates and robust customization features. In the blue corner is Ninja Forms, recognized as a versatile and user-friendly form-building tool. Rounding out the competition is 23FormBuilder, offering an intuitive user interface and essential capabilities optimized for efficient form creations. The rivalry among these platforms comes from their different approaches to solving a common problem: how to create engaging and effective landing pages that foster conversions. Each tool carries its strengths, boasting features designed to propel users towards their marketing goals effortlessly. With Instapage’s prowess in building conversion-optimized landing pages backed by strong analytic tools, Ninja Forms' straightforward form integration, and 23FormBuilder's knack for simplicity, the competition is fierce. As we progress through analysis, we’ll highlight how each contender handles the challenges marketers face daily.
Round One - Feature Showdown: Who Has the Upper Hand?
Template Selection and User Experience: A Comparison
Features can make or break a landing page builder. First off, Ninja Forms impresses users with its extensive library of customizable templates. It offers easy drag-and-drop functionality that appeals to both novices and skilled marketers. This flexibility makes it a suitable choice for quick setups without compromising on quality. In highlighting Ninja Forms, one can’t overlook its seamless integration with WordPress, allowing quick insertion of forms while benefitting from the platform's innate user-friendliness, enhancing overall website engagement. Meanwhile, 23FormBuilder stands out thanks to its responsive design options, ensuring forms look great on any device, making it ideal for today’s mobile-first world. Their effective design framework ensures compatibility across various devices. Instapage, on the other hand, takes customization to new heights. With over 500 templates designed for high conversion rates and an intuitive interface, Instapage allows marketers to craft personalized landing pages that speak directly to their audiences. The ability to A/B test landing pages is another standout feature that places Instapage ahead in this round, as it directly correlates improvements in conversion rates, empowering marketers to learn from direct data swiftly. Each platform carries unique strengths in the feature arena, and understanding how these aspects align with organizational goals will be key.
Instapage: Your Ally in Conversion Focused Design
Instapage stands out with its best-in-class customization and conversion optimization tools. Unlike its counterparts, it positions itself not just as a platform but as a true partner in success. Marketers are empowered to create landing pages that don’t just look good but drive results. Features like dynamic text replacement ensure that the messaging aligns with user intent, leading to higher relevancy and, ultimately, better conversion rates. Furthermore, Instapage's robust analytics tools provide deep insights into user behavior, promoting continuous optimization; users can track performance metrics in real-time, enabling them to pivot strategies as necessary. Coupled with features like heat maps and the capabilities for collaborative workspaces where teams can work together efficiently, Instapage removes traditional obstacles in the landing page development process. Users will find that with Instapage, not only are they building landing pages but also paving the way toward improved customer trust and loyalty.
Round Two - Speed and Performance: Who Takes the Lead?
Every seasoned marketer knows that speed is crucial in retaining user interest. Just like waiting in line at a cozy coffee shop may leaf one annoyed, slow loading pages can turn potential customers away from your site. Studies show that even a second of delay can lead to increased bounce rates, making speed a critical factor in online engagements. As we take a closer look at how each platform handles speed and performance, it is vital to not only assess loading times but also the overall efficiencies in landing page operations. A platform’s ability to maintain performance as traffic increases can significantly affect conversion rates.
Instapage’s Speed Advantages:
- Lightning-fast loading times are optimized for mobile and desktop devices, minimizing bounce rates.
- Caching solutions and content delivery network (CDN) integration contribute to faster page rendering.
- Instapage features automatic optimization tailored for peak performance, ensuring all pages are quick to access.
- Real-time editing allows changes to be saved and updated without impacting overall page speed.
Ninja Forms Performance Advantages:
- Efficient JavaScript and loading safeguards mitigate kinks that could slow down user interaction.
- Simplicity of design leads to overall lightweight performance, even on basic plans.
- Dynamic scripts lead to effective and swift form submissions, keeping user experiences seamless.
23FormBuilder Performance Strengths:
- Automatic optimization ensures forms load quickly without involving user delays.
- Responsive designs support enhanced performance across devices, yielding great user experiences.
- Google’s PageSpeed values are often met or exceeded due to proficient backend structures.
By examining speed and performance across all three platforms, it's clear that Instapage excels as a landing page builder. Users can benefit from rapid loading times, ensuring that potential customers remain engaged from the moment they click through. Strong performance metrics enhance user experience and promote conversions.
Round Three - Usability: Navigating Your Way to Success
Usability is another essential piece of the equation, as it shapes how quickly newcomers can get up to speed with the platform of their choosing. Each of these platforms shines in welcoming users of diverse skill levels. Ninja Forms, with its clean interface and straightforward setup process, swiftly leads even the least tech-savvy through creating appealing forms. The drag-and-drop functionality simplifies adding tasks and designs, making your process feel intuitive. Similarly, 23FormBuilder strives to create a cohesive experience – boasting an easy-to-understand framework that defines each stage of the form-building journey. Even with its slight learning curve, users note that the format allows for a seamless transition once familiarized with basic features. Instapage challenges the norm by offering tutorials guiding users throughout the entire landing page design process. Resources include extensive knowledge bases and webinars, illustrating how the platform's depth can be mastered over time. These learning curves affirm that whether you are brand new or seasoned in digital marketing, a journey to expertise is possible on any of these platforms.
Round Four - Customer Support: The Helping Hand You Need
Picture each customer support team for these platforms as loyal sidekicks ready to swoop in and assist at any time. Instapage offers a multi-channel support system, including chat and email options that ensure user questions are promptly addressed. The availability of webinars, community forums, and comprehensive guides provides users with numerous resources for solving issues independently when needed. Ninja Forms operates similarly, offering support through live chat and email, complemented by a vibrant community where users can exchange ideas, ask questions, and find resources. 23FormBuilder, however, shines its light through its extensive library of tutorials and documentation – a treasure trove designed to empower users to overcome hurdles on their own while providing responsive customer service for emergencies. Each platform has molded its support into an environment conducive to successful user experiences, ensuring a safety net for any issues that arise.
Round Five - Price and Plans: Finding Value Without Compromise
Diving into structures behind pricing for Instapage, Ninja Forms, and 23FormBuilder reveals unique models catering to diverse user needs. Instapage operates on a subscription model with tiered options, allowing marketers the ability to choose packages aligned with functionality and organizational requirements. While the cost may appear higher than competitors, the potential for increased conversions and ROI translates into valuable spending. Ninja Forms takes a unique path by offering a pay-per-form model, making it appealing for basic users and requiring fewer upfront costs, but the limitations on advanced features may lead to increased spending down the line. In contrast, 23FormBuilder offers a hybrid pricing model with affordable monthly subscriptions for enhanced capabilities, catering to a wide audience. For those starting their journeys in digital marketing, assessing value against desired features is essential in determining the best landing page builder for unique needs.
In conclusion, while Instapage, Ninja Forms, and 23FormBuilder each bring distinct advantages to the table, the right choice ultimately revolves around the specific requirements of marketing strategies. Whether it's the extensive customization capabilities provided by Instapage, the straightforward usability of Ninja Forms, or the intuitive designs offered by 23FormBuilder, nuance exists in all selections. Readers should evaluate their main goals – be it feature depth, ease of use, or cost efficiency to select a platform that aligns closely with their objectives. For a powerful landing page builder that promises to elevate conversion rates, users are encouraged to explore Instapage through a free trial or demo to witness firsthand the supportive tools available for growing a successful digital presence.
