How Ninja Forms vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. Act-On – A Showdown of Landing Page Builders
Imagine choosing the perfect tool for crafting exceptional landing pages as a friendly contest among superheroes, each boasting unique abilities to elevate your marketing efforts. In one corner, we have Instapage, the champion of customization and optimization, standing tall in its quest to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Enter Ninja Forms, known for its robust form-building capabilities, creating seamless experiences for lead generation. Meanwhile, Act-On joins the fray, showcasing its extensive marketing automation features aimed at transforming your marketing strategies into symphonies of conversion. As we dive into this exciting matchup, we promise an enlightening comparison that examines the strengths and weaknesses of these powerful contenders, helping you make an informed decision for your landing page needs.
Meet the Champions of the Digital Arena
In a rapidly evolving digital landscape, these three platforms are leading the charge in landing page creation. Instapage bursts onto the scene with its dedication to creating high-converting, tailor-made landing pages. Its myriad of features not only appeals to marketers but also supports businesses of all sizes in amplifying their online presence. Ninja Forms, on the other hand, has carved out its niche as an intuitive form-focused application. It allows users to build intricate forms easily, capturing leads without causing a headache. Finally, Act-On presents itself as a holistic marketing automation tool. It addresses the entire marketing funnel, supporting everything from lead nurturing to conversion tracking. With these three platforms, we have a dynamic trio poised to cater to various marketing strategies and goals.
Round One - Feature Showdown
Template Diversity and User-Friendly Experience
When it comes to features, landing page builders thrive on their capacity to offer a plethora of templates and ease of use. Instapage takes the gold medal here with its extensive library of customizable templates designed for numerous industries. These templates are not only visually appealing but also engineered to convert visitors effectively. The drag-and-drop functionality allows even those with minimal technical skills to design stunning landing pages quickly. Ninja Forms impresses with its flexibility through form-building features, which while simple, lack the landing page aesthetics that Instapage offers. Meanwhile, Act-On's templates are generally more geared towards comprehensive marketing campaigns — useful for users who want an integrated approach but could potentially feel overwhelming for those solely focused on landing pages. Thus, when it comes to diverse templates and user-friendliness, Instapage leads the pack.
Instapage: Crafting Success with Optimization Tools
Instapage excels as the ultimate tool for customization and conversion optimization. It empowers marketers with advanced A/B testing capabilities, allowing a detailed examination of page performance, which can significantly enhance conversion rates. In addition, its integration with analytics and tracking tools transforms the painstaking process of data analysis into a smooth and manageable task. Marketers can effortlessly gauge their campaigns' effectiveness and tailor their landing pages according to actionable insights. Furthermore, Instapage boasts features like heatmaps and integration with various marketing tools to ensure a comprehensive strategy. This level of customization establishes Instapage not just as a platform, but as an ally committed to the marketer's success.
Round Two - Speed and Performance Evaluation
Let’s take a moment to discuss a critical aspect of any landing page's effectiveness: speed. Picture walking into your go-to coffee shop only to find a long line — frustrating, right? That's what slow loading times do to your landing page visitors. The importance of speed in user experience cannot be overstated. A rapid loading time results in happy visitors and potentially higher conversion rates, while a slow page can lead to frustration and bounce. In this round, we’ll examine how each platform stacks up in delivering swift and reliable performance.
Instapage Advantages:
- Optimized for fast load times, enhancing user experience.
- Built-in CDN support that boosts performance globally.
- Compression features ensuring that every element is lightweight.
- Automatic image optimization tailored for web performance.
Ninja Forms Advantages:
- Quick form loads, ensuring users can interact without delay.
- Light footprint does not compromise overall site speed.
- Simple UI elements that don’t weigh down pages.
Act-On Advantages:
- Robust performance tailored for larger marketing campaigns.
- Comprehensive analytics providing insights on performance.
- Optimization settings tailored to maintain speed across campaigns.
In summary, while all three platforms show competence in speed and performance, Instapage comes out as the leading choice for marketers focused on speed, ensuring that users enjoy a seamless experience upon arrival on their landing pages.
Round Three - Embracing Usability and Learning Curves
Navigating new software can be daunting, but the friendly interfaces of these platforms offer varying levels of encouragement to users at different expertise levels. Instapage, with its intuitive design, welcomes newcomers and seasoned marketers alike, making it easy to create beautiful landing pages quickly. Ninja Forms emphasizes straightforward form creation, offering concise wizard-driven steps that make it user-friendly while still providing depth for advanced users looking to customize further. Meanwhile, Act-On takes a more complex approach, anticipating that users have a level of familiarity with marketing automation tools. While it provides training resources, those new to automation might find the learning curve a tad steeper. Overall, each platform presents itself well for both novices and experts, but Instapage certainly shines in simplicity and ease of onboarding.
Round Four - Customer Support Breakdown
Customer support can often serve as the unsung hero of any software, much like loyal sidekicks. Instapage is known for its responsive live chat and email support, alongside a robust knowledge base filled with guides and tutorials. Ninja Forms has a dedicated support system through forums and documentation, which is extremely helpful for troubleshooting common issues caused by user error. Act-On, leveraging its extensive resources, provides comprehensive phone and email support, ensuring that any issues encountered are dealt with promptly. However, it's worth noting that Act-On’s community engagement may feel more corporate, unlike the approachable style of Instapage. Thus, while all platforms offer solid customer support, Instapage stands out for its readiness to assist.
Round Five - Pricing Strategies and Plans
When it comes to pricing, the right choice often boils down to your specific needs and budget. Instapage offers several pricing tiers that cater to businesses ranging from startups to enterprises, providing excellent value considering its extensive features. Ninja Forms operates on a freemium model, making it attractive to those looking to start with basic features and upgrade as needed. Act-On, while rich in functionality, does come with a higher price point, which can be justified by its extensive capabilities but may deter smaller businesses. Each platform has its unique pricing structure, allowing users to find a solution that aligns with their financial strategies.
In concluding this friendly matchup, it’s clear that while all three platforms boast unique strengths, the best choice hinges on your individual needs and objectives. As you contemplate what matters most in a landing page builder — be it features, support, or pricing flexibility — we invite you to experience the unparalleled capabilities of Instapage. Take advantage of its free trial to explore how it can transform your landing page strategies and achieve your marketing goals.
