How Ninja Forms vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. 10Web – Which Option is Best for Your Marketing Needs?
Choosing the right landing page builder can feel akin to selecting the members of an elite superhero team for your marketing campaigns. Each contender brings unique powers to the table, ready to take on the challenges of the digital landscape. In this review, we’ll explore the strengths and weaknesses of three formidable players: Instapage, Ninja Forms, and 10Web. With the right tool, marketers can effectively reduce costs, enhance conversion rates, and create a more tailored landing page experience that cultivates brand trust and customer loyalty. By the end of this article, you’ll have the insights necessary to make an informed decision that aligns with your marketing goals.
Meet the Competitors: A Quick Overview
In one corner, we have Instapage, renowned for its powerful landing page customization and conversion optimization features. Marketers often turn to Instapage when they aim to enhance their digital marketing effectiveness efficiently. In the opposite corner stands Ninja Forms, which prides itself on its flexible form-building capabilities, allowing for easy integration into various site operations. Meanwhile, 10Web enters the arena, championing a comprehensive suite of features that include hosting, performance, and reliable design options, all aimed at making landing page creation a breeze. Each contender brings a different flavor to the ring, catering to diverse user requirements, from marketers seeking seamless integration to developers aiming for robust performance. With their strengths, these three tools promise to elevate your landing page game considerably.
Round One - Feature Showdown
Template Diversity and User-Friendliness Comparison
Let's take stock of the features offered by each contender, notably their template libraries and ease of use. Instapage boasts a rich selection of professionally designed templates that can be easily customized, ensuring they meet specific branding needs. It also provides useful tools for A/B testing and analytics, facilitating a data-driven approach to understand conversion performance. Ninja Forms, on the other hand, focuses on customizable forms that can be quickly integrated into existing landing pages or websites, providing versatility that appeals to developers. Though it may offer fewer templates, its form-building capabilities are excellent for capturing leads effectively. Meanwhile, 10Web offers a balanced selection of templates but shines in its suite of performance optimization tools, making it an attractive option for users concerned about speed and efficiency. Each option displays unique strengths in template variety and user-friendliness, catering to different user preferences.
Instapage: Your Partner in Customization and Conversion Success
Instapage stands out for its unrivaled customization capabilities and tools specifically designed for conversion optimization. It doesn't merely provide templates; instead, it invites marketers to craft unique landing pages that reflect their brand identity seamlessly. With a plethora of adjustable elements and features such as dynamic text replacement, users can create personalized experiences that resonate with their target audience. Instapage empowers marketers to significantly reduce their costs while growing conversions through its innovative design capabilities. Additionally, marketers can harness in-depth analytics tools, A/B testing functionalities, and drag-and-drop interfaces, positioning Instapage not just as a tool but as a partner dedicated to optimizing success.
Round Two - Speed and Performance Analysis
In today’s fast-paced digital world, speed is vital. Slow loading times can be likened to waiting for a brew at a busy coffee shop; it's an experience that can quickly sour potential leads. As we explore the speed and performance of each player in this showdown, it's essential to consider how each platform handles user experience.
The Speedy Edge of Instapage:
- Utilizes optimized hosting solutions to reduce loading times.
- Offers built-in image optimization tools to ensure fast visuals.
- Features lazy loading for a seamless user experience.
- Supports AMP (Accelerated Mobile Pages) to cater to mobile users.
Ninja Forms' Performance Highlights:
- Quick form submissions improve loading efficiency.
- Lightweight code structure for faster rendering.
- Integrates well with popular content management systems.
10Web’s Performance Advantages:
- Robust hosting solutions to ensure platform reliability.
- Comprehensive performance optimization tools included.
- Default caching systems speed up overall site performance.
- Reliable uptime guarantees that enhance user experience.
After weighing the speed and performance aspects, it's clear that while all three platforms offer commendable services, Instapage shines as the leader in this area, ensuring that your landing pages load swiftly and smoothly for every visitor.
Round Three - Ease of Use and Learning Curve
In this round, let’s explore how accessible each platform is for both newcomers and seasoned marketers. The user-friendliness of a tool goes a long way in encouraging creativity and productivity. Instapage welcomes users with an intuitive interface that requires little to no prior experience. The drag-and-drop functionality allows users to make quick edits and adjustments without feeling overwhelmed. Ninja Forms also provides an inviting user experience, especially for users familiar with shortcode. Its straightforward form-building process is cleverly designed, ensuring that even less technical individuals can create engaging forms effortlessly. Lastly, 10Web strikes a delightful balance, offering comprehensive resources and guides to help users navigate their platform. Whether you're a beginner or a pro, each choice allows users to feel empowered and confident in their abilities.
Round Four - Customer Support: Your Trusted Sidekicks
Customer support can be viewed as the unsung heroes of each landing page builder, always ready to assist when challenges arise. Instapage offers live chat support and a dedicated knowledge base, ensuring users have quick access to answers and guidance. Ninja Forms also provides a solid support structure, featuring extensive documentation and community forums for additional support. While Ninja Forms may lack live chat options, its user community can be an invaluable resource. Conversely, 10Web excels with 24/7 support channels, including phone and chat options, enhancing the user experience by offering timely assistance. Each platform serves its purpose, providing strong support options to back user needs.
Round Five - Pricing Strategies for Every Budget
When considering any tool for your marketing arsenal, pricing often plays an integral role. Instapage offers tiered pricing plans, ensuring flexibility based on user demands. Its plans come equipped with a multitude of features aimed at maximizing value for each budget. Ninja Forms also operates on a tiered pricing model, catering to users desiring specific functionalities without overwhelming them with unnecessary features. 10Web similarly offers affordable and comprehensive packages, appealing to users looking for hosting in addition to landing page creation. By weighing the available options based on their budgets and project goals, users can find the best tool to fit their needs.
To sum it all up, while each platform presents its unique strengths and advantages, the decision ultimately depends on what solutions users value the most in a landing page builder. Features, pricing, usability, and support should all be taken into consideration. Encourage readers to think deeply about their marketing strategies and consider giving Instapage a try with a free trial or demo to see how it can align with their goals.
