How Form.io vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Form.io and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Form.io vs. Divi Builder – Which One Stands Out?
Navigating the world of landing page builders can feel like assembling your superhero team. Each tool brings its unique powers to the table, and picking the right one could mean the difference between a thriving campaign and an underwhelming one. In this article, we will shine a light on three contenders in this arena: Instapage, Form.io, and Divi Builder. Each has its distinctive strengths and features designed to empower marketers and web developers. With our friendly rivalry laid out, you can sit back, relax, and prepare for a fun yet informative comparison that aims to clarify which platform deserves to be your front-line champion in landing page creation. Are you ready to dive into the characteristics that set these tools apart, and ultimately, to discover which one will make your campaigns soar?
Meet the Competitors Ready for Battle
In one corner, we have Instapage — renowned for its focus on delivering high-quality landing page experiences that are not just visually appealing but also optimized for conversion. With features that enable marketers to cut costs and grow conversions, Instapage positions itself as the go-to solution for professionals looking to enhance brand trust and customer loyalty. In the next corner, we find Form.io, a powerful platform that offers excellent tools for building forms and API integrations, catering particularly to developers who need customization and control. Last but certainly not least, we have Divi Builder, celebrated for its user-friendly interface and versatile design options, appealing to both novices and seasoned pros alike. All three tools bring something different to the table, making them worthy adversaries in the quest for the ultimate landing page builder.
The Feature Showdown: Which Tool Offers More?
Template Variety and User Experience: A Quick Comparison
Exploring the feature set of each platform, we find that template variety is a significant selling point. Instapage boasts a robust library of customizable templates designed specifically for conversion. Each template is crafted by experienced marketers, ensuring not just aesthetic appeal but also performance. User experience is another cornerstone of Instapage’s offering, with an intuitive drag-and-drop editor that will make anyone feel like a designer. On the other hand, Form.io, while offering fewer templates, shines in its adaptability, allowing users to create their own forms and landing pages from scratch. Developers will appreciate the flexibility in design and integration options with third-party services. Divi Builder stands out with its advanced visual editor that translates into a seamless building experience, catering to both design novices and experts. It comes equipped with plenty of pre-designed layouts, yet the complexity of customization can pose challenges for some users, especially those less familiar with design principles.
Instapage: A Leader in Customization and Conversion Optimization
When discussing customization and conversion optimization, Instapage truly shines. This platform presents unparalleled options for marketers looking to fine-tune their landing pages to maximize their return on investment. With features such as A/B testing, heatmaps, and advanced analytics, Instapage empowers users to make informed decisions based on real user interactions. Beyond mere page building, Instapage is positioned as a partner in your success, equipping you with the necessary tools to deliver relevant landing page experiences. This combination leads to increased brand trust, customer loyalty, and above all, a solid boost in conversion rates. Plus, its seamless integration with various marketing tools makes it the ideal choice for marketers who prioritize results and efficiency.
The Speed Test: Who Lives Up to Expectations?
Now, let's shift our focus to speed and performance, a critical aspect of any landing page tool that can significantly impact user engagement. Imagine waiting for your favorite coffee to brew — the anticipation builds, but if it takes too long, your excitement could turn to frustration. Similarly, slow-loading landing pages can deter potential customers and negatively affect conversion rates. Therefore, let's evaluate how each of our contenders performs under the crunch of speed demands.
Instapage’s Performance Advantages:
- Extremely fast loading times due to optimized code and lightweight design
- In-built tools for performance tracking and enhancements to keep load times low
- CDN (Content Delivery Network) integration for global speed
- Regular updates to ensure compatibility and efficiency with new technologies
Advantages of Form.io in Terms of Speed:
- Efficient rendering time for forms and real-time updates
- Custom caching settings that can be optimized for speed
- Lightweight JavaScript API that facilitates faster interactions
Divi Builder's Performance Highlights:
- Optimized loading layouts to minimize lag
- The option for users to fine-tune settings for performance on mobile devices
- Regular optimizations that help maintain fast loading times across various sites
- Built-in caching capabilities for quicker rendering
From our evaluation, Instapage stands out as the speed and performance champion. Its innovation in speed optimization allows users to create landing pages that retain customer interest and improve overall engagement rates, showing that a speedy experience can lead to a higher likelihood of conversion.
Usability and Learning Curve: Who is Easiest to Master?
Diving into usability and the learning curve of each platform, we discover how welcoming they are to users just stepping into the world of landing page creation. Instapage offers straightforward guidance with its easy-to-navigate interface and a plethora of tutorials and resources. Users often find themselves creating their first landing page in a fraction of the time they expect. Form.io, while robust in features, may present a steeper learning curve, especially for those unfamiliar with programming or form-building interfaces. However, once mastered, its flexibility is unmatched. In contrast, Divi Builder prides itself on its visual editor that allows users to manipulate designs as one would in a graphic design program, making it accessible to both newcomers and seasoned experts. Despite this, some users may require time to become familiar with the more advanced features, which can be quite extensive.
The Support Squad: Customer Service Comparison
Regarding customer support, envision each platform's support team as a crew of superhero sidekicks, always ready to jump in with assistance when needed. Instapage offers multiple channels: live chat, email support, and an extensive knowledge base that encompasses tutorials, best practices, and community support forums. Form.io also provides solid customer support through documentation and a responsive helpdesk, a boon for developers facing integration challenges. Lastly, Divi Builder shines with an active community and rich documentation, lending users an incredible amount of resources. All these options ensure that users can seek help effectively, regardless of their experience level.
Final Showdown: Pricing Structures and Value for Money
As we wrap up our comparison, it's essential to analyze the pricing structures of each platform. Instapage offers tiered pricing plans that cater to different needs, providing great value for marketers looking for comprehensive features without hidden costs. On the flip side, Form.io’s pricing can be highly variable, as it often aligns with the number of users and the extent of features accessed — great for developers but may not be the best value for businesses looking for straightforward pricing strategies. Divi Builder operates with a one-time purchase for lifetime updates, which can be incredibly attractive for long-term users but may fall short for businesses seeking ongoing engagement features like A/B testing and performance tracking that Instapage excels at. Ultimately, the choice of platform will depend largely on your specific needs and budget considerations.
In conclusion, while each of these platforms has its unique strengths, Instapage stands out as the ideal choice for marketers looking to boost conversions without breaking the bank. Whether you value features, support, or pricing, make sure to align your choice with what truly matters for your projects. If you're unsure, why not give Instapage a try? They offer a free trial that allows you to experience their powerful capabilities firsthand, potentially guiding you towards greater success in your marketing efforts.
