How FormAssembly vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with FormAssembly and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. FormAssembly vs. Divi Builder – The Showdown
Choosing the right landing page builder can feel like assembling your ultimate superhero team. Each contender has its unique superpowers, strengths, and a few weaknesses, much like your favorite characters in a comic book. Just as superheroes join forces to save the day, marketers need reliable tools to boost their campaigns and drive conversions. In today’s world, offering relevant landing page experiences is crucial for maintaining brand trust and loyalty. Enter our three fascinating contenders: Instapage, FormAssembly, and Divi Builder. In this comprehensive comparison, we’ll explore their features, advantages, and how they stack up against each other in the ever-evolving digital landscape. Let’s dive into the details and discover which one could be the perfect fit for your marketing arsenal.
Meet the Contenders: Who's Who in the Landing Page Arena?
In the left corner, we have Instapage, famed for its robust customization capabilities and conversion optimization tools, empowering marketers to reduce costs while enhancing brand loyalty and conversion rates. Next, we have FormAssembly, a platform focused on form building and data collection, which excels in gathering customer insights but has a more limited approach to landing pages. Finally, in the right corner stands Divi Builder, a versatile page builder that integrates seamlessly with WordPress, known for its design flexibility and ease of use. Together, they represent three formidable strategies in the quest for effective landing page experiences. Each has carved a niche in the digital marketing realm, boasting loyal users and impressive functionalities. However, as we peel back the layers, we will reveal how each contender performs in areas critical to today's marketers.
Round One: Feature Frenzy – What's Under the Hood?
Template Variety and User Experience – A Comparative Analysis
When it comes to template variety and ease of use, the landscape varies significantly among Instapage, FormAssembly, and Divi Builder. Instapage shines with its extensive library of high-converting landing page templates that cater to different industries and marketing goals, making it easy for users to find a starting point for their campaigns. The drag-and-drop editor ensures that both novice and experienced users can design stunning pages without a deep understanding of coding. FormAssembly, while providing great templates for forms and surveys, falls short in offering a comprehensive range of landing page designs. Its customizable forms can be integrated into various platforms, but for standalone landing page creation, it doesn't quite measure up. Divi Builder offers immense design flexibility with its visual builder, allowing users to create unique layouts and customize every element on the page. However, the learning curve can be steeper for those unfamiliar with WordPress. Overall, Instapage emerges as the go-to option for quick and effective landing page creation, while FormAssembly and Divi Builder appeal to different use cases.
Instapage – Your Partner in Customization and Conversion
Instapage sets itself apart by providing unmatched customization and conversion optimization tools, making it more than just another landing page builder. With its user-friendly interface, marketers can swiftly create personalized landing pages that resonate with their target audience. Features such as A/B testing, heatmaps, and detailed analytics enable users to optimize their pages continuously, ensuring maximum conversion rates. The platform's integrations with popular marketing tools further enhance its utility, allowing seamless workflows and effective campaign management. By empowering marketers to reduce costs while growing conversions, Instapage delivers landing page experiences that not only boost brand credibility but also strengthen customer loyalty. Whether you’re a seasoned marketer or just getting started, Instapage is designed to help you create landing pages that drive results.
Round Two: Speed and Performance – The Importance of Fast Pages
Imagine standing in line at your favorite coffee shop, anxiously waiting for your drink while more customers line up behind you. Now, think about how frustrating it can be when a website takes too long to load—it's an experience no one enjoys. Speed is crucial for landing pages as it directly affects user experience and conversion rates. A slow-loading landing page can lead to increased bounce rates and lost opportunities, making optimization imperative. In this fast-paced digital age, marketers must ensure their landing pages load quickly to maintain user engagement and drive conversions.
Instapage's Speed Advantages
- Instapage utilizes advanced caching techniques to ensure rapid page loading times.
- The platform is optimized for mobile users, guaranteeing fast performance on all devices.
- Built-in AMP (Accelerated Mobile Pages) support enhances loading speed for mobile traffic.
- Automatic image compression ensures that images do not slow down page loading.
FormAssembly's Speed Strengths
- Forms load quickly with minimal lag, ensuring a smooth user experience.
- The platform is optimized for fast form submissions, supporting high traffic events.
- Integration with other tools does not significantly hinder performance.
Divi Builder's Performance Features
- Divi supports CSS and JavaScript optimization to improve loading times.
- The built-in split testing helps identify fast-loading designs that convert.
- Hosting on respected WordPress environments contributes to reliable performance.
- Image management tools improve load speeds, ensuring high-quality visuals.
In conclusion, when prioritizing speed and performance for landing pages, Instapage clearly excels with its well-optimized infrastructure, ensuring swift loading times across all devices. Both FormAssembly and Divi Builder have their merits, but it’s Instapage that stands tall in the realm of high-performing landing pages.
Round Three: Usability and Learning Curve – Find Your Fit
Usability is a key factor when choosing a landing page builder, especially for beginners who may feel overwhelmed. Luckily, all three contenders make a concerted effort to welcome newcomers while providing advanced features for seasoned pros. Instapage stands out with its intuitive drag-and-drop interface, allowing users to create stunning landing pages without any technical know-how. Tutorials and customer resources further encourage users to enhance their skills and confidence. FormAssembly’s focus on forms means its learning curve is generally smoother for those primarily seeking forms and data collection, though it may not provide as much guidance for comprehensive landing page building. On the other hand, Divi Builder, while offering extensive design options, may initially seem complex, but once mastered, it empowers users to create visually appealing pages that captivate visitors. Overall, each platform has its unique learning path, but Instapage excels at steering users towards quick, effective results.
Round Four: Support – A Helping Hand When You Need It
Customer support can often be the defining factor that sets a platform apart, especially when your marketing efforts rely on seamless operation. Instapage offers a robust customer support system, including live chat, email support, and an extensive knowledge base filled with guides and tutorials to assist users at any stage of their journey. FormAssembly, while primarily focused on form support, also provides reliable assistance and a community forum for users to share insights and tips. Divi Builder’s support network includes forums and documentation, but users may find slower response times when direct assistance is needed. While all three platforms offer various support channels, Instapage's combination of responsiveness and extensive resources makes it a top choice for marketers looking for reliable help.
Round Five: Pricing and Packages – Finding Your Best Deal
As with any tool, pricing is a critical consideration. Instapage operates on a subscription model that, while slightly higher than some competitors, offers immense value through its advanced features and performance enhancements. Its pricing reflects the investment in quality and user experience, making it suitable for serious marketers. FormAssembly provides competitive pricing, particularly attractive for organizations primarily focused on forms and surveys, but its functionality may limit those seeking advanced landing page features. Lastly, Divi Builder’s one-time payment for unlimited usage is appealing for users looking for long-term solutions, especially for WordPress sites. Ultimately, understanding your specific needs and budget is crucial when determining which platform offers the best value.
In wrapping up this showdown, it's clear that while all three platforms have unique strengths, your ultimate decision should align with your specific goals and marketing strategies. Whether you prioritize features, user support, or pricing flexibility, clarity on your requirements will guide you to the ideal landing page builder. Consider taking Instapage for a trial run to experience firsthand how it empowers marketers to drive conversions, enhance customer loyalty, and deliver relevant landing page experiences.
