How Infusionsoft vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. Formstack – The Ultimate Showdown for Marketers
Choosing the right landing page builder is like assembling your ideal superhero team for a marketing strategy. Each contender has its unique superpowers to boost conversions and engage customers. This thrilling face-off between Instapage, Infusionsoft, and Formstack not only highlights their respective strengths but also showcases how one of them may just be the MVP your business needs. From reducing costs and enhancing conversions to creating tailored landing page experiences that foster customer trust and loyalty, we’re here to explore your options. Buckle up as we dive into a captivating comparison that balances information and entertainment, guiding you toward a well-informed decision tailored to your marketing goals.
Meet the Competitors: A Sibling Rivalry in Digital Marketing
In this digital arena, we have three key players: Instapage, Infusionsoft, and Formstack. Each of these platforms has built a reputation for itself within the realm of landing page creation. Instapage is celebrated for its focus on customizable and conversion-driven landing pages. Infusionsoft is renowned for integrating customer relationship management (CRM) with marketing automation, while Formstack shines in its form-building capabilities and versatility. Though they may compete for your attention, each platform brings distinctive qualities that cater to different marketing needs. We’ll peek into the specifics of what each offers, including their respective strengths and peculiar offerings, framed through the experiences of marketers currently using them to drive success.
Round One: Feature Showdown – Who Stands Out?
Diving into Templates and Usability – A Side-by-Side Comparison
When it comes to template variety and ease of use, each platform has its flair. Infusionsoft is often seen as heavy-duty, giving users advanced functionalities but requiring a steeper learning curve as a trade-off. It boasts a robust number of templates focused on conversion but can overwhelm users with its complexity. Formstack offers great versatility with forms, catering to diverse industries while providing good ease of use. However, its landing page features can feel secondary compared to its form capabilities. On the other hand, Instapage excels in delivering a wide array of visually appealing, high-converting templates designed to be user-friendly. Its intuitive drag-and-drop editor allows marketers to customize layouts easily, creating pages that are both engaging and effective without needing a technical background.
Instapage: Your Top Companion for Customization and Maximizing Conversions
Instapage shines brightly in the realm of customization. It’s not just a landing page builder; it’s like having a dedicated partner in your corner focused on boosting your conversion rates. The platform stands out with its extensive library of templates designed for various marketing goals. This ensures that users can not only find what they need but also customize it freely to match their brand. In addition, its powerful A/B testing features allow for comprehensive analysis, enabling marketers to optimize their campaigns by honing in on what works best. With features tailored specifically for enhancing landing pages, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that ultimately increase brand trust and customer loyalty.
Round Two: Speed and Performance – The Need for Speed
Think about it: There’s nothing more frustrating than waiting ages for a webpage to load—much like standing in line for your favorite coffee only to find it sold out. Speed can influence user experience significantly, which directly impacts engagement and conversion rates. Each platform handles performance differently, which is pivotal in retaining customers’ attention and driving action.
Instapage Advantages: The Turbocharged Choice
- Instapage offers fast-loading pages, ensuring minimal wait time for users.
- Advanced caching techniques used to optimize page delivery.
- A content delivery network (CDN) for distributing content efficiently.
- Continuous updates from the platform to enhance speed performance.
Infusionsoft Advantages: The Power of Integration
- Integrates seamlessly with multiple CRM tools for efficient data handling.
- Comprehensive analytics to monitor performance speed effectively.
- Automated workflows that assist in maintaining continuity during peak loads.
Formstack Advantages: A Focus on Functionality
- Offers form optimization for quicker data collection.
- Responsive designs that cater well to mobile users.
- Collaboration features that allow team members to work without delays.
- Streamlined user paths to minimize navigation time.
In conclusion, when we weigh speed and performance across the three contenders, Instapage emerges as the leading option. Its dedicated resources toward faster loading times and better user experiences can play a decisive role in increasing engagement and conversion rates.
Round Three: Usability – A Friendly Experience for All
User experience is crucial, especially for those just beginning their journey into marketing. Each platform welcomes users at different levels of expertise. Infusionsoft, albeit powerful, may feel complicated for newcomers due to its vast features. However, it supports integration with ample tutorials and guidance. Formstack, recognized for its form focus, provides an easy entry point, yet its landing page capabilities might occasionally require a bit more navigation. Instapage is built for everyone—from novices to seasoned pros. Its intuitive dashboard guides users effortlessly through the design process. No matter where you begin, each of these platforms offers learning resources that help you grow your skills and unlock full potential.
Round Four: Support Squad – Customer Care on Standby
When you face challenges, who do you reach out to for help? The customer support systems of these platforms are like steadfast sidekicks, ever-ready to lend a hand. Instapage offers support through live chat, email, and an extensive knowledge base packed with resources. Infusionsoft also delivers robust support options, including a help center and community forums where you can engage with fellow users. Formstack provides a similar level of support, covering chat, email, and informative resources to help users navigate challenges. Ultimately, it’s essential to know you'll have a reliable team behind you, even if the platforms handle it differently.
Round Five: Pricing Options – Finding Your Best Fit
Pricing is a significant consideration when choosing the best landing page platform. Instapage offers tiered pricing, designed to cater to businesses of various sizes with flexible options for features. Infusionsoft, while more costly, integrates powerful CRM functionality that some may find worth the investment. Formstack typically provides a more affordable option; however, users may find themselves missing intensive landing page features. Deciding which platform best aligns with your budget and business goals requires weighing the specific features and benefits each offers against their respective costs.
As we wrap up this comparative analysis, it's clear that each platform has unique strengths. The right choice hinges on understanding your business needs and goals. Ask yourself what you value most—feature sets, customer support, affordability, or customizability. And remember, Instapage is available for trial, allowing you to experience its exceptional features firsthand before committing.
