How Infusionsoft vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. FormKeep – Which One Really Shines?
Selecting a landing page builder can feel like assembling an all-star team, where each player has its strengths and quirks. As marketers venture into this decision, it's akin to strategizing for a big game, with each tool offering its own unique advantages and features. Instapage, Infusionsoft, and FormKeep all present compelling arguments to capture your attention, but understanding their individual strengths can be the game-changer for your marketing strategy. In this comparison, we’ll put these contenders side by side — revealing their advantages and limitations in a way that’s not just informative but engaging as well. (The goal here is to provide marketers with a clear understanding of which landing page builder fits their goals and resonates with their unique marketing approach.)
Meet Our Competitors: The Digital Heavyweights
In our corner today, we have Instapage, Infusionsoft, and FormKeep, each vying for the title of top landing page builder. Instapage is famed for its agility in crafting personalized landing pages that drive conversions through seamless user experiences. Infusionsoft, known for its powerful CRM capabilities, integrates landing pages within a broader marketing strategy, focusing on lead management and customer relationships. Meanwhile, FormKeep streamlines data collection for marketers seeking simplicity alongside functionality. With each platform boasting its unique flair, it's fascinating to see how they stack up against each other in the realm of landing page creation. (In an increasingly digital landscape, the importance of effective landing pages can't be overstated, and each of these platforms aims to enhance marketing efforts while simplifying processes.)
Feature Showdown: Who Packs the Most Punch?
Template Variety and User-Friendliness: A Key Factor
When it comes to the template selection and ease of use, having variety is essential. Infusionsoft offers a set of templates but can be somewhat rigid, requiring more tweaking for those who desire custom aesthetics. FormKeep, on the other hand, features a straightforward approach that allows users to easily set up forms without excessive complexity, but this can come at the expense of visual variety, limiting customization options. Instapage shines brightly with its extensive template library tailored for various industries, making it both visually appealing and versatile. The intuitive drag-and-drop interface ensures that even those with minimal technical expertise can create stunning landing pages with ease, enhancing the user experience significantly. (This accessibility allows marketers to focus on crafting great content rather than getting bogged down with the nuts and bolts of page building.)
Instapage: Your Partner in Customization and Conversion Mastery
With its unrivaled customization abilities, Instapage doesn't just stand out; it stands alone as a premier player in landing page optimization. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that elevate brand trust and customer loyalty. Its features include A/B testing, heatmaps, and a rich integration ecosystem to ensure that landing pages perform at their best. This goes beyond mere aesthetics; Instapage empowers marketers with analytics that inform future strategies, helping to optimize conversion rates effectively. No other platform offers such a comprehensive set of tools dedicated to maximizing your marketing impact, showcasing why it’s the go-to option for marketers committed to success. (In today’s campaign-driven landscape, having a partner that not only looks good but performs well is essential for anyone serious about boosting their conversion rates.)
Speed and Performance: The Need for Quick Loading Times
Picture this: you’re waiting for your favorite coffee at a café, and it feels like an eternity. Slow loading times can serve as the digital equivalent, especially with landing pages. They can frustrate visitors and lead to higher bounce rates. Speed plays a crucial role in user experience, and as our platforms rumble into this round, it’s vital to explore how quickly they can serve content. A swift landing page not only boosts customer satisfaction but also impacts search engine rankings, making speed a non-negotiable criterion for marketers. (In a world where attention spans are shorter than ever, every millisecond counts.)
Instapage's Advantages: Speed and Performance Unleashed
- Optimized for fast load times across devices
- High-performance server infrastructure
- Automatic image optimization for speedy delivery
- Integrated CDN to enhance global reach
Infusionsoft's Advantages: Keeping Up with the Race
- Integration with CRM ensures smoother data handling
- Solid framework for efficiency-oriented pages
- Custom scripts can optimize performance
FormKeep's Advantages: Simplicity Meets Speed
- Lightweight design for quick page creation
- Easy form integration without clutter
- Focus on core functionality, ensuring swift performance
Comparing the speed and performance of our three landing page builders, Instapage takes the gold with its commitment to fast, responsive design. While Infusionsoft maintains decent speed through its integration structure, FormKeep’s straightforward approach ensures swift setup. Overall, for marketers deeply invested in performance, Instapage is the clear leader, proving that high-quality landing pages don’t have to compromise on speed.
User Experience: Welcoming Newcomers and Experts Alike
When it comes to usability, each platform caters to a different audience. Infusionsoft packages a plethora of features, making it slightly overwhelming for beginners but incredibly powerful for advanced users familiar with CRM. FormKeep prides itself on being straightforward, offering limited features that anyone can pick up, making it an excellent choice for minimalists. In contrast, Instapage strikes the perfect balance: while it offers advanced customization and analytics, its intuitive interface welcomes newcomers with open arms. Regardless of your starting point, you’ll find an accessible path tailored to your expertise. (As marketing evolves, tools need to adapt to all skill levels and provide guided learning experiences to empower users.)
Support: The Ever-ready Team Behind Each Platform
Customer support can make or break a user’s experience. Picture the support teams as trusty sidekicks, ready to jump in at a moment’s notice. Infusionsoft delivers a strong support network with chat and email options but can sometimes leave users wanting for faster response times. FormKeep offers decent support but might fall short if you require more in-depth assistance. Meanwhile, Instapage excels with 24/7 support options, live chat assistance, and comprehensive knowledge resources that empower users to find answers quickly and effectively. The availability of community forums further bridges any gaps, encouraging collaboration among users. (Having a responsive support team can not only relieve stress but enhance the overall experience and utilization of the platform.)
Pricing Structures: Finding the Best Value
When it comes to pricing, all three platforms have different approaches. Infusionsoft often involves a higher initial investment because of its comprehensive CRM features. Instapage offers tiered pricing that provides flexibility for various business sizes, meaning startups can also benefit from its rich feature set without breaking the bank. FormKeep stands by its reputation for simplicity with affordable pricing that appeals to smaller businesses. Understanding your budget will help in making a wise decision — remember that while upfront costs are significant, the ROI from effective landing pages should also weigh heavily in your consideration. (As you evaluate each platform, ensure the pricing aligns with your marketing goals, enabling tangible profit increases.)
As we wrap up this face-off between Instapage, Infusionsoft, and FormKeep, it’s clear that each platform holds its strengths. The right choice relies heavily on your unique requirements and the specific functionality you prioritize. Whether you're looking for design capabilities, customer support, or budget-friendly options, each contender brings something to the table. However, if maximizing conversions is your end game, Instapage is worth exploring with a free trial to delve into its powerful features and intuitive design. Dive deep and discover how it can enhance your marketing endeavors.
