How Infusionsoft vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Infusionsoft, and Forms.app – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling your own superhero team – each character has unique powers that could either save the day or lead you to defeat. In this fun-filled comparison, we'll explore how Instapage, Infusionsoft, and Forms.app stack up against one another to help you make an informed decision that aligns perfectly with your marketing strategy. Think of it as a playful yet informative wrestling match where we break down the skills, abilities, and advantages of each contender. Are you ready to find out which platform will come out on top? Let’s dive into the arena of landing page builders and see who reigns supreme! With instincts honed and features aplenty, each of these platforms promises to enhance your online presence and drive conversions, but which one is tailored perfectly to your marketing goals? (min:200 words)
Meet Your Contenders: A Brief Overview
In this corner, we have Instapage, known for its robust suite of tools designed to empower marketers to reduce costs, grow conversions, and deliver landing page experiences that build brand trust and customer loyalty. Next up is Infusionsoft, a platform that combines marketing automation with landing page creation to facilitate intricate user journeys. Finally, we have Forms.app, a versatile tool that simplifies creating forms and landing pages. Each contender boasts unique strengths and capabilities, appealing to different types of marketers. From seasoned experts to those just starting, each platform offers distinct features that cater to a variety of marketing needs. In this friendly rivalry, it’s essential to find out which platform aligns best with your objectives, whether it’s ease of use, customization, or integrated functionality. (min:200 words)
Round One – Feature Showdown
Examining Template Variety and User Experience
Let’s kick off our comparison by diving into the world of features, particularly focusing on template variety and ease of use. Infusionsoft is known for its marketing automation tools and, while it does offer landing page functionality, its templates might not be as versatile as those of its competitors. With a limited selection of pre-designed templates and customization options, users often find themselves needing to be creative to get the most out of their pages. Conversely, Forms.app shines with its user-friendly interface and a myriad of templates that cater to various forms, surveys, and landing pages. However, it may lack some advanced features for deeper analytics and testing. Instapage takes the crown in this round, offering users a treasure vault of professionally designed, mobile-responsive templates tailored for high conversion rates, alongside user-friendly customization options. You'll find yourself equipped to craft visually stunning and conversion-optimized pages without a hitch. (min:200 words)
Instapage: The Pinnacle of Customization and Optimization
When it comes to customization and conversion rate optimization, Instapage stands out in a crowd. It doesn't just provide tools; it offers an experience tailored for success. Marketers can leverage a wide array of design elements, including customizable content blocks, dynamic text replacement, and various integrations, making customization not only accessible but also intuitive. Instapage also includes powerful A/B testing capabilities, allowing users to create multiple versions of their landing pages to discover what resonates best with their audience. By focusing on relevant experiences, Instapage drives engagement and conversions higher than many of its competitors. Moreover, the platform empowers marketers to deliver experiences that increase brand trust, improve customer loyalty, and ultimately lead to better conversion rates. With every feature finely tuned for optimal results, Instapage positions itself as a must-have tool in the marketer's toolkit. (min:200 words)
Round Two – Speed and Performance Head-to-Head
Now let's enter round two, where speed and performance take center stage. Picture this: you're waiting in line for your favorite coffee, and it's taking forever. That seemingly small delay can set the tone for your entire day, right? The same principle applies to landing pages. Slow loading times can lead to lost customers and diminishing returns on your marketing efforts. So, let’s explore how each platform measures up in terms of speed and overall performance, ensuring that your audience receives an experience as smooth as their morning coffee. (min:200 words)
Instapage’s Performance Advantages:
- Instapage's landing pages are optimized for fast loading times across devices.
- Built-in analytics help identify performance bottlenecks and areas for improvement.
- Dynamic content delivery ensures users receive tailored experiences promptly.
- CDN integration accelerates loading times for users regardless of their location.
Infusionsoft’s Performance Edge:
- Infusionsoft’s automation processes can slow down landing page loading speed.
- Though effective for marketing automation, speed may not be its strongest feature.
- Connection integrations can impact performance depending on setup.
Forms.app’s Performance Highlights:
- Forms.app delivers fast load times due to lightweight form integrations.
- Responsive designs ensure optimal performance on any device.
- Simplicity of the tool leads to quick setup and rapid load times.
- Direct integration with certain platforms allows for smoother performance.
In conclusion, speed is paramount, and while all three platforms offer acceptable performance, Instapage shines as the fastest and most reliable option, ensuring your landing pages load quickly and engage your audience effectively.
Round Three – Navigating Usability and Learning Curves
In this round, let’s explore how user-friendly each platform is and the learning curves associated with them. The world of marketing tools should feel welcoming, not daunting. Instapage takes the trophy in creating a seamless user experience, where even novices can whip up stunning landing pages without extensive training. With an intuitive drag-and-drop interface, users can easily manipulate elements, add content, and preview their work in real-time. Infusionsoft, on the other hand, has a steeper learning curve due to its multifaceted capabilities, which can feel overwhelming at first. However, once mastered, its features reward users with powerful automation capabilities. Forms.app starts simply, making it user-friendly for beginners, yet seasoned marketers may find its advanced customization options somewhat limited. Overall, while Infusionsoft may require some additional training to unlock its full potential, Instapage welcomes all users with an inviting interface that focuses on ease of use and efficiency. (min:200 words)
Round Four – Support Systems You Can Rely On
Customer support can often be the unsung hero in the battle of software platforms. Instapage, with its dedicated support team, offers live chat, email support, and an extensive knowledge base to assist users at any hour. Infusionsoft also delivers substantial support options, but users may experience delays due to its larger user base. Forms.app rounds out the trio with instant chat options and responsive ticketing systems, ensuring users can navigate issues as they arise. Overall, whether it’s real-time chat, community forums, or help centers, each platform provides significant assistance, though Instapage shines bright with prompt and reliable support options that put users first. (min:200 words)
Round Five – Analyzing Pricing and Value for Money
In this final round, we’ll delve into the pricing structures of our contenders, helping readers assess which platform offers the best value relative to their marketing goals. Instapage's pricing reflects its advanced features, offering tiers that accommodate businesses of various sizes, from startups to enterprise-level solutions. Infusionsoft, while powerful, can become expensive due to its comprehensive suite, making it better suited for those with expansive marketing needs. Forms.app caters to budget-conscious users with flexible pricing options, though it may lack some of the advanced features of its competitors. Ultimately, the right choice hinges on your specific requirements – if advanced features and exceptional performance are your priority, Instapage stands as the clear leader in delivering both quality and value. A friendly reminder that taking Instapage for a spin with their free trial or demo can help clarify the best fit for your needs! (min:200 words)
As we wrap up this spirited comparison, it's clear that while each platform has its strengths, the best choice will depend on your unique needs and goals. Whether you prioritize features, support, or flexibility in pricing, remember to consider what matters most in a landing page builder. Take a moment to reflect on your objectives and explore which platform aligns best with your marketing strategy. For many, the superior customization and performance of Instapage may finally be the deciding factor that paves the way for future success.
