How Fluent Forms vs. ActiveDEMAND vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. ActiveDEMAND – The Ultimate Showdown for Your Marketing Strategy
Choosing the right landing page builder can feel like assembling a superhero team to tackle your marketing challenges. Each option offers unique powers and capabilities to elevate your campaigns, but finding the right fit is crucial for your success. In this article, we’re pitting three popular contenders against each other: Instapage, Fluent Forms, and ActiveDEMAND. With a friendly approach, we’ll explore their diverse features, performance metrics, and overall usability to help you discover which platform truly reigns supreme. Whether you’re an experienced marketer or just starting, our breakdown will guide you through this powerful trio. So grab your cape and let’s dive into the specifics, making a decision that aligns with your goals and enhances your digital presence.
Meet the Contenders: Our Three Champions
In the red corner, we have Instapage, a leading landing page platform known for empowering marketers to create relevant landing page experiences that increase brand trust and conversion rates while reducing costs. With its advanced customization tools, Instapage makes it easy to design high-converting pages that resonate with your audience. In the blue corner, we introduce Fluent Forms, promising simplified integration of lead generation forms into any website, making it easier to collect valuable customer data. Lastly, the green corner features ActiveDEMAND, a marketing automation platform that integrates landing page creation with a plethora of marketing tools, aiming to streamline your marketing operations. Together, these three contenders showcase how diverse functionality can address different marketing needs, setting the stage for an exciting comparison.
Round One - Feature Showdown: Which Platform Packs the Most Punch?
Template Variety and User-Friendly Design
When it comes to choosing a landing page builder, the features play a pivotal role. Instapage boasts an extensive library of customizable templates designed specifically for conversion optimization. Each template adheres to best practices, enabling marketers to create visually appealing pages without needing extensive coding knowledge. Fluent Forms, while excelling at form creation, offers fewer templates but compensates with seamless integration into various websites and CRM systems, making it user-friendly and straightforward for those primarily focused on data collection. ActiveDEMAND differentiates itself with a vast array of tools, combining landing page creation within a complete marketing suite. Each platform has its strengths, attracting different types of users based on their unique needs and objectives.
Instapage: Your Ultimate Partner in Customization and Conversion
Instapage isn't just a landing page builder; it's a strategic partner for marketers looking to maximize conversion rates. Its unmatched customization capabilities allow users to tailor pages to align closely with their brand identity, capturing the essence of their campaign message. With A/B testing features, Instapage provides insights on what's working and what isn't, ensuring your pages continuously evolve to meet audience preferences. The platform's seamless integration with numerous marketing tools also enhances its usability, making it a favorite among those who prioritize analytics and data-driven decisions. With Instapage by your side, reducing costs while increasing conversions becomes a tangible reality.
Round Two - The Race for Speed and Performance
Speed is the name of the game when it comes to landing pages. Slow loading times can lead to high bounce rates and lost opportunities. Consider waiting in line at your favorite café; the longer you wait, the less inclined you are to stick around. This analogy rings true for potential customers navigating landing pages. Each platform's speed and overall performance matter immensely, as users expect instant access to relevant content. Let’s dissect how each contender fares in this critical area.
Instapage Advantages:
- Fast loading speeds ensure minimal bounce rates.
- Optimized for mobile responsiveness, enhancing cross-device compatibility.
- Integrated CDN (Content Delivery Network) minimizes latency.
- Real-time performance metrics allow for quick optimizations.
Fluent Forms Advantages:
- Lightweight design promotes quick form loading times.
- Direct integration with popular CMS ensures seamless performance.
- Utilizes AJAX technology for faster submissions and interactions.
ActiveDEMAND Advantages:
- Integrated tools streamline multiple marketing processes for better efficiency.
- Offers performance analytics to benchmark success.
- Features optimized content delivery for various marketing assets.
- Ensures fast form submissions, improving user experience.
In this heat of competition, Instapage stands out, providing remarkable speed and performance that caters to modern user expectations. By focusing on speed, Instapage enhances the user experience, leading to higher conversion rates and customer satisfaction.
Round Three - User-Friendliness and Learning Experience
Navigating a new platform can feel overwhelming, but each of these contenders puts user experience at the forefront. Instapage offers an intuitive drag-and-drop interface, designed to welcome newcomers while providing advanced options for seasoned users. The extensive library of tutorials and support materials fosters a supportive learning environment, equipping users with the knowledge to fully harness its potential. Fluent Forms emphasizes ease of form creation, making it beginner-friendly for those focused on gathering leads without the fuss. ActiveDEMAND, while offering a comprehensive set of features, may present a steeper learning curve; however, it rewards users with a robust suite of tools that profits in the long run. All three platforms lay the groundwork for users, nurturing their journey from novice to expert status.
Round Four - Customer Support: Your Trusty Sidekicks
Exceptional customer support can make or break the user experience with any platform, acting as your loyal sidekick when challenges arise. Instapage stands out with its dedicated support team available via chat, email, and phone, helping users resolve issues promptly. Alongside this, extensive knowledge bases and community forums offer additional resources for troubleshooting or learning. Fluent Forms offers solid customer support through chat and email, perfect for users seeking quick assistance. While ActiveDEMAND provides various support channels, including live chat, users often report variable experiences. Each platform prioritizes customer care in their ways, but Instapage's robust support system truly showcases their commitment to user success.
Round Five - The Pricing Battle: Where Value Meets Needs
Understanding the pricing structures of these platforms is paramount in making an informed decision. Instapage offers flexible pricing plans tailored to various business sizes and needs, ensuring users pay for features necessary for their growth. Fluent Forms operates on a freemium model, allowing new users to explore the basics without financial commitment before upgrading. ActiveDEMAND utilizes a tiered pricing strategy based on usage, providing a wide spectrum to cater to both small businesses and enterprises, but potential users should watch for hidden costs. In wrapping up the pricing discussion, all three platforms have their unique offerings, but the ultimate choice hinges upon your specific priorities and financial capacity.
In conclusion, while Instapage, Fluent Forms, and ActiveDEMAND each hold strengths that cater to different user needs, Instapage consistently shines as the leading option for those focused on high conversion rates and robust support. Each reader should carefully evaluate what they value most—be it features, pricing structures, or customer support. If you're seeking a powerful partner in creating landing pages that convert and enhance your brand’s credibility, take Instapage for a spin with a free trial or demo.
