How Fluent Forms vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Fluent Forms and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Fluent Forms and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Fluent Forms vs. 23FormBuilder – The Ultimate Showdown for Landing Page Builders

Choosing the right landing page builder is like picking a trusted ally for your marketing campaign. Each option has its strengths and weaknesses, much like superheroes with different powers. In this face-off, we will explore how Instapage, Fluent Forms, and 23FormBuilder stack up against each other. Marketers are always on the hunt for the best tools to reduce costs while maximizing conversions. Imagine your landing page is the gateway to your brand; it needs to be compelling, persuasive, and tailored to your audience's needs. With each contender in this ring, we will unravel their unique attributes, assist you in making an informed choice, and show how Instapage empowers marketers to reduce costs, grow conversions, and deliver meaningful landing page experiences that enhance brand trust, customer loyalty, and ultimately, conversion rates. This informative journey promises to be insightful and enjoyable as we compare these three powerful platforms.

Meet the Competitors: The Titans of Landing Pages

Instapage, Fluent Forms, and 23FormBuilder are all prominent players in the world of landing page creation. Each brings its own flavor to the table, appealing to different types of users. Instapage stands out with its focus on customization and optimization, empowering marketers to create highly targeted landing pages that convert. On the other hand, Fluent Forms shines in data collection and user engagement, allowing businesses to build effective forms and surveys easily. Meanwhile, 23FormBuilder tailors its offerings towards a no-code solution, making it accessible for those who may lack technical expertise. Together, they present a diverse array of tools that cater to marketing, feedback collection, and user interaction. Understanding their key features is essential for those looking to enhance their online presence. This article will unpack what each contender has to offer and shine a light on which might work best for your unique business goals.

Feature Showdown - Unpacking Their Unique Offerings

Template Diversity and User Friendliness

When it comes to landing pages, creativity and ease of use are paramount. Fluent Forms is known for its robust form-building capabilities but offers limited landing page templates. It excels in generating stunning forms but lacks the variety of templates needed for diverse landing pages. With its drag-and-drop functionality, users can customize forms with utmost ease, making it perfect for those prioritizing lead capture. However, it may not fully meet marketers’ needs seeking specialized landing page capabilities. On the flip side, 23FormBuilder has a broader selection of templates and is designed for flexibility, making it ideal for users at all levels of experience. Those who enjoy quick provision of interactive forms will find this platform appealing. Instapage shines brightly in this department, boasting hundreds of customizable templates that cater to different niches. Its user interface is designed to empower marketers, enabling them to quickly adjust page elements to fit their branding. While Fluent Forms may be a solid option for data collection, Instapage clearly emerges as the top contender for those focused on comprehensive landing page creation.

Instapage: Your Ally in Customization and Conversion Optimization

Instapage isn’t just another landing page builder; it’s a powerful ally for marketers looking to enhance their campaigns. One of its strongest suits is its unparalleled level of customization. Users can fine-tune their landing pages with a myriad of design elements, ensuring their pages not only catch the eye but also convert visitors into loyal customers. The platform offers several optimization features, including A/B testing, heatmaps, and conversion analytics, which are invaluable for marketers trying to understand user behavior and tweak their pages accordingly. Instapage stands out with its unique collaboration tools that allow marketing teams to work together seamlessly, optimizing landing pages in real time. This level of collaborative efficiency is hard to find in other platforms. Better yet, Instapage empowers marketers to reduce costs through its end-to-end solutions, which foster relevant landing page experiences leading to increased brand trust and customer loyalty. Ultimately, the goal here is clear: not only to create stunning pages but to drive conversion rates that make a difference in business outcomes.

Speed and Performance – The Race to the Finish Line

Let’s take a breather and talk about the speed of these platforms. Imagine walking into a café - you place your order, but the line is stagnant. Frustrating, right? Similarly, landing pages that take too long to load can lead to high bounce rates. Delving deep into speed, we find that all three contenders have their merits, but the execution may vary. Instapage fights for speed supremacy with optimized code and fast-loading templates, ensuring that users can access your page in no time. This responsiveness is crucial in retaining potential customers who might otherwise lose interest. In a world where every second counts, having a landing page that loads quickly can make the difference between sealing a deal or sending visitors away. Instapage’s performance is not just about rapid loading; it also utilizes smart caching technology, working to reduce bounce rates significantly.

Instapage Benefits:

  1. High-speed loading times, reducing bounce rates.
  2. Smart caching technology enhancing performance.
  3. Optimized for mobile usage, ensuring consistency.
  4. Robust A/B testing features for performance analysis

Fluent Forms Benefits:

  1. Quick loading times for form interactions.
  2. Simplification of data collection for user engagement.
  3. Integration with various platforms for smooth transitions.

23FormBuilder Benefits:

  1. Templates optimized for speed.
  2. Quick form submission processes.
  3. Enhanced user experience through streamlined design.
  4. Ability to integrate with multiple third-party apps.

In summary, speed and performance are pivotal in the digital marketing landscape. Instapage clearly leads the pack due to its superior speed and adaptive performance strategies, ensuring users won’t waste a moment waiting on a page to load.

User Experience and Learning Curve – Welcoming All Levels

The learning curve of a landing page builder can often dictate how quickly users can hit the ground running. All three platforms cater to both newcomers and experienced marketers, but their approaches differ. Instapage is particularly known for its intuitive interface that simplifies the creation process, making it easy for first-timers to design stunning landing pages without feeling overwhelmed. Users can explore templates and features without prior experience, while still being able to master advanced tools over time. Fluent Forms likewise embraces newcomers with a straightforward setup for forms and surveys, while also providing advanced capabilities as users grow more comfortable. The platform offers extensive documentation, making it easy for users to find answers and develop their skills. 23FormBuilder attempts to bridge this gap too, providing a no-code solution that is appealing to those without technical skills. Users can create functional forms with just a few clicks but may feel limited once they try to expand their functionalities. Overall, while all three platforms are user-friendly, Instapage stands out for its blend of simplicity and powerful features that evolve with the user.

Customer Support – The Allies by Your Side

Imagine having a loyal sidekick always ready to help; that’s how customer support should feel. Instapage offers comprehensive customer support through various channels, including chat, email, and a rich knowledge base brimming with helpful articles. This robust support ensures users can swiftly tackle any concerns they may encounter while creating their landing pages. Similarly, Fluent Forms features accessible customer support through documentation and user forums. Their community-driven approach helps users get answers from their peers, adding a layer of relational support that can benefit all. Meanwhile, 23FormBuilder offers proactive support through live chat and email, although some users have mentioned that response times can vary. Nevertheless, each platform works hard to ensure users feel supported on their journey. Overall, while they all provide sufficient service, Instapage’s extensive resources and prompt support may offer users the reassurance they need.

Price Structures and Options – Finding the Right Fit

Exploring the pricing plans of Instapage, Fluent Forms, and 23FormBuilder provides invaluable knowledge to help determine the best fit for your needs. Fluent Forms often attracts budgets with its affordable pricing tiers, enabling solo entrepreneurs and small business owners to access fundamental features without sacrificing quality. On the other hand, 23FormBuilder provides reasonable pricing packages that scale as users gain more features and functionality. However, it’s important to weigh these features against your specific goals as you might end up paying for options you may not use. Instapage, although positioned on the upper end of the pricing spectrum, offers robust features that cater specifically to the serious marketer. Its pricing reflects the value it provides — a comprehensive tool for creating high-converting landing pages. Remember, while each platform has its strengths, the right choice will ultimately depend on your unique business objectives and budgetary constraints. Consider a free trial with Instapage, where you can experience firsthand how it can be a game-changer for your marketing efforts.

In conclusion, while all three options bring something valuable to the table, Instapage emerges as a formidable choice for marketers focused on driving conversions and building trust. Analyze your priorities in terms of features, support, and budget, and see how each platform aligns with your goals. Jump in and take that first step — consider testing Instapage with a free trial and discover its potential for your strategies.

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