How Fluent Forms vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. Act-On – A Digital Duel for Your Marketing Needs
Choosing the right landing page builder can feel a bit like assembling your all-star marketing team. You want a robust platform that communicates your brand effectively while also driving conversions. Today, we pit three major players against each other: Instapage, Fluent Forms, and Act-On. While each platform has its strengths, we're here to explore how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Whether you’re looking to establish brand trust, customer loyalty, or simply improve conversion rates, our showdown will guide you on the best approach for your marketing strategy. The stakes are high, and the benefits can greatly affect your bottom line. Let’s dive into this comprehensive comparison to help you find your ideal landing page tool.
Meet the Contestants: Digital Marketing Powerhouses
In this corner, we have Instapage, known for its excellent templating and optimization capabilities that allow marketers to create high-converting landing pages with minimal hassle. Next up, Fluent Forms, renowned for its effective form-building features that integrate seamlessly with various platforms, making it a go-to choice for those focused on lead generation. Finally, there’s Act-On, a comprehensive marketing tool that boasts not only landing page capabilities but also extensive automation features that lend themselves well to larger businesses. Each contender comes packed with unique features that set them apart while also serving the overarching purpose of driving conversions and improving ROI. Now, let’s put them through their paces!
Round One - Feature Showdown: Unpacking Capabilities
A Deep Dive into Templates and User Experience
When it comes to features, all three platforms offer a unique selection aimed at enhancing user experience. Fluent Forms stands out primarily for its powerful form integration capabilities, allowing users to build forms in minutes while still providing various design options. However, some users may find its landing page functionalities a bit limiting compared to dedicated landing page builders. Act-On impresses with its extensive catalog of automation tools but lacks the specialized landing page capabilities that some marketers might crave. Instapage, on the other hand, shines brightly with its vast library of customizable templates and real-time editing. Users can create tailored landing pages that are visually appealing while following best practices to boost conversion rates. This fine balance allows marketers to focus on crafting the right message while speeding up deployment.
Instapage: The Premier Choice for Customization Excellence
Instapage redefines what marketers can expect from a landing page builder. With features designed specifically for conversion optimization, it positions itself as a partner in your marketing efforts. The platform allows for extensive customization options, which means that every landing page can be tailored to reflect your brand’s unique voice. Its intuitive interface ensures that even those without coding expertise can create pages that engage users and compel action. Instapage's A/B testing capabilities also empower marketers to experiment with different variations of the page to see what works best. Furthermore, with integrations across numerous platforms, it ensures that content is always relevant and tailored to specific audience segments. Simply put, Instapage equips marketers not just with a tool, but with a complete solution dedicated to enhancing user experience and driving up conversion rates.
Round Two - Speed and Performance: The Need for Speed
Let’s shift gears and talk about the crucial aspect of speed and performance. Imagine pulling up to your favorite café only to find a queue longer than expected. Frustrating, right? In the same way, slow-loading landing pages can turn potential customers away faster than you can say, 'bounce rate.' A fast-loading landing page not only improves user experience but significantly increases the chances of conversion. With online attention spans diminishing, optimizing speed is not just a luxury but a necessity for marketers today.
Instapage's Advantages in Speed & Performance:
- Optimized for quick loading times, ensuring users are engaged from the moment they click.
- Integrated caching mechanisms that help pages load faster.
- Responsive design that ensures performance on all devices.
- Built-in analytics to monitor speed performance, enabling quick optimization.
Fluent Forms' Strengths in Speed & Performance:
- Forms load efficiently, even on slower internet connections.
- Lightweight design minimizes loading delays.
- Backend performance is enhanced for quick submissions.
Act-On's Speed & Performance Perks:
- Comprehensive analytics tools to identify slow-loading pages.
- Content delivery network (CDN) integration to optimize speed.
- Ability to schedule content updates, allowing for off-peak performance.
In this round, it’s clear that Instapage excels in terms of speed and performance, ensuring that potential customers don’t bounce off before they even experience what you have to offer. This is essential for maximizing your marketing effectiveness.
Third Round - Learning Curve and User Experience
Moving on to usability, it's essential to consider how user-friendly these platforms are for both novice marketers and seasoned pros. Instapage welcomes newcomers with its straightforward drag-and-drop interface, making it easy for anyone to create stunning landing pages without any technical background. The extensive resources available, including tutorials and customer examples, mean that you'll find support at every corner. Fluent Forms, while efficient for form creation, can present a slightly steeper learning curve when trying to optimize landing pages around those forms. Act-On involves a more significant investment of time to figure out its full suite of features, especially for teams that are larger and might require extensive training. Ultimately, all three platforms offer strong features, but Instapage stands out as the most accessible for all skill levels.
Fourth Round - Support Systems: Your Safety Net
When it comes to customer support, each of these platforms showcases different strengths. Instapage offers chat support, an extensive knowledge base, and community forums that help users find solutions quickly. Fluent Forms provides email support and helpful resources, though it lacks a robust community forum. Act-On has a dedicated support team, offering chat and phone support features that stand out. Nevertheless, their sheer volume of information can sometimes overwhelm new users. In this round, it’s clear that while all platforms feature customer support, Instapage’s comprehensive resources set it apart, equipping users with the tools needed to tackle any challenge seamlessly.
Final Round - Evaluating Value: Pricing and Flexibility
Pricing models can make or break your decision. Instapage offers a streamlined approach, allowing users to choose plans based on their specific needs, whether it’s extensive features or simpler use. This flexibility ensures you only pay for what you need. Fluent Forms provides an affordable option for those primarily focused on form-building, whereas Act-On's pricing can be prohibitive for smaller businesses. Understanding the full value of what you're getting from each platform is vital when making your decision. Each platform has its merits, but Instapage's balance of features, performance, and support ultimately offers the best value for the investment.
Ultimately, while all three platforms present their own unique benefits, the right choice hinges on your specific goals and needs. Whether you prioritize speed, ease of use, or robust features, understanding what you value most will lead you to the ideal landing page builder. If you seek a reliable solution built for scalability and growth, consider taking Instapage for a spin through a free trial or demo. Trust us; you won't be disappointed!
