How Fluent Forms vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Fluent Forms and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Fluent Forms vs. 10Web – A Showdown of Landing Page Builders
Choosing the right landing page builder is much like assembling a winning sports team; each player has unique skills that contribute to victory on the digital playing field. This article compares three strong contenders—Instapage, Fluent Forms, and 10Web—each bringing unique capabilities to help marketers score big in conversion rates. Instapage empowers marketers to reduce costs while growing conversions, delivering tailored landing page experiences that enhance brand trust and customer loyalty. In this face-off, we'll explore their features, performance, usability, and support to determine which tool stands out among the competition.
Introducing the Champions
Meet our formidable competitors: Instapage, Fluent Forms, and 10Web. Instapage is renowned for its streamlined approach to creating stunning landing pages with an impressive level of customization. Fluent Forms is recognized primarily as a form builder but offers elegant integration that supports landing page creation. Meanwhile, 10Web combines various web development tools, including page building functionalities that cater to users of varying expertise levels. Each platform has carved a niche, generating buzz among marketers aiming to optimize their strategies, thus making them worthy rivals in this digital arena. As we compare their offerings, our goal is to understand their strengths and identify which platform feels most like a reliable partner for your unique marketing endeavors.
Round One - Feature Showdown
Template Diversity and User-Friendly Design
When it comes to template variety and ease of use, Instapage excels with a wide range of professionally designed templates tailored for specific industries and marketing objectives. The platform stands out due to its intuitive drag-and-drop interface, which is beginner-friendly but doesn’t skimp on advanced features for seasoned marketers. In contrast, Fluent Forms offers a selection of basic templates that are easy to customize but lacks the depth found in Instapage’s offerings. While Fluent Forms integrates seamlessly with existing website content, its primary focus on form functionality may limit creative landing page designs. 10Web, on the other hand, boasts versatile templates as part of its broader suite of tools. Users benefit from flexibility across their site, but the user experience can feel a bit clunky compared to the polished interface of Instapage. Overall, Instapage’s concentrated focus on creating effective landing pages puts it ahead in this category.
Instapage: Unrivaled Customization and Conversion Tools
Instapage is a powerhouse in the landing page arena, championing unmatched customization capabilities that allow users to tailor their content meticulously. The platform shines with its built-in A/B testing, conversion tracking, and analytics features that provide actionable insights. By focusing on optimization and an engaging user experience, Instapage helps marketers boost their conversion rates effectively. This tool serves not just as an app but as a collaborative ally in your journey toward achieving marketing greatness. When marketers harness the features of Instapage, they can create relevant landing page experiences that drive leads, enhance brand trust, and foster ongoing customer loyalty.
Round Two - Speed and Performance
Performance speed can make or break user experience, much like the frustration of waiting at a slow drive-thru. In a world where attention spans are short, quick-loading landing pages are critical for capturing leads without overwhelming visitors. Each platform has to strive for optimal performance to maintain user engagement and boost conversion rates.
Instapage Advantages:
- Fast load times ensuring visitors stay engaged and avoid bouncing.
- Optimized for mobile devices, enhancing access across all platforms.
- Built-in performance analytics that allow immediate improvements.
- Reliable uptime and infrastructure to support high traffic without lag.
Fluent Forms Advantages:
- Lightning-fast form submissions that enhance user satisfaction.
- Integrated caching options for quicker load speeds.
- Lightweight setup, reducing the burden on server resources.
10Web Advantages:
- Includes caching plugins that significantly enhance page speed.
- Optimized for diverse environments, ensuring reliable performance.
- Regular updates improve performance and fix potential speed issues.
- Easy integration with external performance testing tools.
In the showdown of speed and performance, Instapage consistently outshines its counterparts. Its unwavering commitment to quick load times ensures potential customers are only moments away from engaging with your content.
Round Three - Welcoming Newcomers and Pros
Navigating new tools can feel daunting, but all three platforms come with resources designed to support users regardless of their starting point. Instapage has created a path for newcomers and experts alike, with extensive tutorials, guides, and an active community to answer queries. Fluent Forms features a helpful onboarding process that simplifies form creation without overwhelming users. Meanwhile, 10Web supports users with training sessions and webinars, establishing a comprehensive learning curve. Each competitor is dedicated to maximizing user satisfaction, but Instapage’s depth of resources and active community makes the transition smoother while equipping users to master advanced features quickly.
Round Four - Customer Support Heroes
Customer support is vital, acting as the loyal sidekick that marketers can rely on for assistance. Instapage provides strong support via live chat and email, ensuring timely solutions while maintaining a robust knowledge base for self-service. Fluent Forms also offers responsive email support but lacks real-time chat options, potentially leaving users waiting longer for critical help. On the flip side, 10Web shines with multiple support channels, including live chat and community forums, making expertise readily accessible. The standout commitment to customer support exhibited by Instapage, along with its extensive resources, reinforces its reputation as a dependable partner.
Round Five - Pricing Structures and Value
Understanding the pricing frameworks of these platforms helps users identify which tool meets their budget and needs. Instapage operates on a monthly subscription model that aligns with the value it provides, offering numerous features that justify the investment for serious marketers. Fluent Forms has a competitive pricing structure, appealing to those focused mainly on form capabilities. 10Web’s pricing reflects its assortment of tools, providing great versatility tailored to users seeking more than just landing page functions. As users evaluate the best value among these options, Instapage's comprehensive offerings merit consideration for marketers who are serious about conversion optimization.
In this friendly competition, choosing the right landing page builder is not merely about features; it directly correlates with your unique goals. While each platform has its advantages, Instapage stands out with its focus on cost reduction, increased conversions, and providing relevant experiences that build brand trust and loyalty. Explore the benefits of Instapage today with a free trial or demo to see how it can transform your landing page strategy.
