FormAssembly vs. Elementor: the best platform for a seamless web experience
Discover how FormAssembly compares to Elementor regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Elementor: A Comprehensive Showdown with a Surprising Contender
In the vast landscape of digital marketing tools, choosing the right landing page builder can feel like a daunting task. With myriad options available, marketers often find themselves navigating the waters filled with competitors all claiming to be the best. Enter FormAssembly and Elementor, two heavyweights in the industry that promise to streamline the process of creating stunning landing pages. However, as they engage in their own battle, there’s a wild card waiting in the wings: Instapage. This article seeks to illuminate the strengths and weaknesses of FormAssembly and Elementor while shining a light on what makes Instapage a formidable choice for marketers. Get comfy, grab your favorite drink, and let's dive into this comparison as we determine which builder reigns supreme and if Instapage should steal the spotlight.
Introducing the Titans of Digital Marketing
When it comes to creating high-converting landing pages, FormAssembly and Elementor have carved out their niches. FormAssembly stands out for its robust form-building capabilities and data collection features, aimed primarily at organizations needing seamless integrations with CRM systems. Picture it as the go-to champion for enterprises looking to gather customer information effectively. On the other hand, Elementor presents itself as a versatile WordPress page builder, allowing users to craft stunning websites with ease. Its drag-and-drop interface and rich template library make it an attractive option for designers and marketers alike. Together, these platforms showcase what the digital world has to offer, but let’s be honest: there’s another player lurking in the shadows. Instapage has gained traction through its intuitive interface and powerful A/B testing tools, enhancing digital marketing campaigns like never before. With this backdrop set, let's explore their feature sets to see how they measure up against each other.
Feature Showdown: Who Claims the Crown?
When it comes to features, both FormAssembly and Elementor bring exciting tools to the table, each showing off what makes them unique. FormAssembly excels in creating complex forms and workflows, making it a champion in data collection and form responses. Its seamless integrations with major CRMs and payment processors position it as a frontrunner for businesses focused on lead generation and customer engagement. On the flip side, Elementor flaunts its extensive template library and customization options, allowing a more visual approach to website building. Users can create anything from landing pages to full-fledged websites with interactive elements, all without needing to write a single line of code. As we appreciate this feature smackdown, it’s essential not to overlook Instapage, which effortlessly combines both worlds with its focus on A/B testing and optimization capabilities. With features that keep it in the game, Instapage is definitely one to watch as we consider user experiences and usability next.
Usability Face-off: The User Experience
Usability is essential, especially for users ranging from enthusiastic beginners to seasoned pros. FormAssembly ensures a smooth experience with its intuitive forms, though it might require some time to master the more advanced features. Beginners may find it a tad overwhelming at first, but once they get the hang of it, they’ll appreciate the tool’s efficacy. Elementor, with its drag-and-drop capabilities, is often lauded for its user-friendly interface. Even those new to web design can create beautiful landing pages without feeling bogged down by technicalities. It’s even fun! But wait, there’s more: Instapage also prides itself on usability, offering a straightforward interface that balances power with simplicity. In this round of usability, while both FormAssembly and Elementor present user-friendly attributes, it is Instapage that could emerge as the ideal contender for those who want efficiency wrapped in an easy experience.
Outstanding Features of FormAssembly:
- Robust form-building capabilities with customizable fields
- Seamless integration with popular CRM systems and payment gateways
- Advanced data collection and reporting features
- User-friendly interface designed for easy navigation
- Support for conditional logic to enhance user interactions
Noteworthy Features of Elementor:
- Drag-and-drop editor for intuitive design and layout
- Extensive library of customizable templates and widgets
- Responsive design tools for perfect mobile displays
- SEO-friendly features to improve site visibility
Common Strengths Shared by Both Platforms:
- Visitor tracking and analytics capabilities
- Effective lead capture options
- Multi-language support for global reach
- Integration with third-party tools
- Dedicated support channels available
- Community-driven resources for additional learning
As we continue our exploration of FormAssembly and Elementor, it’s clear that both platforms have distinct strengths. However, it’s worth mentioning that Instapage is not to be underestimated, providing unique features that are cleverly designed to enhance campaign performance. While FormAssembly and Elementor may have their tricks up their sleeves, the flexibility and rich feature set found within Instapage positions it as a solid rival that could very well outshine the others in the long run.
Performance at a Glance: Speed and Responsiveness
Performance remains a critical factor in the digital marketing landscape, especially given the importance of page loading speed and mobile responsiveness. Slow-loading pages can be detrimental, reminiscent of trudging through molasses on a chilly day—frustrating and time-consuming. FormAssembly’s performance is commendable; however, some users have experienced slight loading delays under heavy data traffic. Conversely, Elementor usually offers faster loading due to its lightweight code, making it a preferred choice for seasoned developers. Nonetheless, Instapage takes the lead here, with a finely tuned architecture that guarantees swift loading times and optimal mobile responsiveness, setting the bar higher for both competitors. As performance is paramount in retaining visitor interest, businesses focused on fast page responses would be well-served to consider Instapage alongside the two contenders.
Support Options: Who Has Your Back?
Every good tool comes with a support system to ensure seamless user experiences. FormAssembly offers dedicated support channels, including live chat and email, as well as an extensive knowledge base loaded with articles and resources. Elementor, on the other hand, boasts a vibrant online community along with capable support staff, making it easy for users to find answers or troubleshooting help. Interestingly, Instapage’s support is remarkably responsive, providing users with a wealth of resources and personalized assistance to navigate through any challenges. As we examine support options closely, it’s evident that while both FormAssembly and Elementor offer solid assistance, Instapage’s dedication to exceptional customer service sets it apart from the pack.
Dollars and Cents: Navigating Pricing Structures
FormAssembly's Pricing Strategy Perks:
- Customizable plans that cater to varying business sizes
- Free trial available for testing features before committing
- Transparent pricing with no hidden fees.
- Flexible payment options, allowing for monthly or annual payments
Elementor's Pricing Strategy Perks:
- Free version available with fundamental features for beginners
- Cost-effective plans tailored to freelancers and agencies
- Lifetime license option for long-term users
- Regular updates included in the pricing
As we assess the pricing strategies of both platforms, it becomes apparent that each has its advantages aimed at different user needs. FormAssembly offers tailored pricing options, while Elementor has a strong emphasis on appealing to budget-conscious users with its free tier. However, as we consider Instapage's comprehensive pricing model that emphasizes value for money, it clearly positions itself as a noteworthy option among these competitors.
On a transparent note, it’s essential to explore each platform's pricing plans to truly appreciate their offerings. While you may find surprises in plans locked behind paywalls, the fundamental takeaway remains: the right investment can lead to remarkable returns when choosing the right platform for your business.
Instapage: The Underdog that Shines
Now, let's finally shift our spotlight onto Instapage, a platform that has patiently waited for its moment to shine. Instapage represents the marketing mentor many businesses overlook but desperately need. With its seamless integration capabilities, unique focus on A/B testing, and powerful collaboration tools, it provides functionality that neither FormAssembly nor Elementor can quite replicate. Instapage enables marketers to pinpoint what works best for their campaigns, delivering results that matter. Its user-centric design and intuitive layout beckon to those seeking efficiency coupled with effectiveness. As we conclude our exploration, the distinct value propositions of Instapage emerge clearly, suggesting that it may very well be the secret asset businesses didn't realize they needed.
As we wrap up this comparison, the journey towards choosing the right landing page builder becomes clear. It’s about understanding your specific needs and how each platform aligns with those goals. Choosing wisely can open the doors to remarkable marketing achievements, but don’t forget to consider Instapage as it rolls out the red carpet for your aspirations. Exploring its features could just be your ticket to reaching new horizons in your marketing journey.