How Gravity Forms vs. FastPages.io vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and FastPages.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. FastPages.io – The Ultimate Showdown for Landing Page Builders
Choosing the right landing page builder can feel a lot like assembling your favorite dream team of superheroes. You want a combination of strengths, unique abilities, and the power to tackle any advertising challenge you throw at them. Instapage, Gravity Forms, and FastPages.io are three contenders vying for your attention, and each brings something special to the table. In this comparison, we’ll explore how these platforms can impact your marketing strategy, ultimately helping you reduce costs, boost conversions, and create landing pages that not only attract attention but also instill brand trust and foster customer loyalty. As we journey through their features and performances, we aim to determine which of these heroes will come out on top for your specific needs. Ready for the showdown? Let’s dive in deeper and find the right fit for your landing page ambition!
Meet the Challengers: An Introduction
In our corner, we have our three contenders: Instapage, Gravity Forms, and FastPages.io. Each platform has established itself within the online marketing ecosystem, bringing distinct advantages that cater to varying user needs. Instapage is well-known for its emphasis on conversion optimization, providing marketers with tools to create highly relevant and customized landing pages. Meanwhile, Gravity Forms excels at facilitating powerful form creation and management, allowing users to integrate forms within existing websites easily. Lastly, FastPages.io positions itself as a minimalist builder focusing on speed and efficiency for quick landing page launches. Throughout this comparison, we’ll break down each platform’s unique features, strengths, and potential pitfalls to help you determine which one suits your marketing endeavors best.
First Round – Feature Showdown
Template Variety and User-Friendliness Assessment
When it comes to landing page builders, the features they offer play a crucial role in user experience. Instapage boasts a rich library of professionally designed templates that cater to varying industries and marketing goals. These templates not only save time but offer a great starting point for marketers looking to streamline their creative process. Gravity Forms, while not a traditional landing page builder, supports endless customization with predefined templates for forms that can be easily integrated into existing pages. On the other hand, FastPages.io prioritizes simplicity, offering a handful of sleek, modern templates that load quickly, allowing users to focus primarily on the essentials. The ease of use also varies across these platforms; Instapage’s drag-and-drop functionality stands out as incredibly accessible for newcomers, while Gravity Forms may require a little more tweaking from those unfamiliar with its environment. FastPages.io's straightforward design ensures that anyone can build landing pages swiftly without a steep learning curve.
Instapage: Your Go-To for Customization and Conversion Mastery
Instapage shines when it comes to customization and conversion optimization tools. Its robust A/B testing features empower marketers to experiment with various design elements and content, allowing data-driven decisions that elevate conversion rates effectively. Furthermore, Instapage’s post-click optimization ensures that once users land on a page, their experience is seamless and tailored to match the promise of the advertisement. Beyond aesthetics, Instapage integrates easily with a variety of analytics tools to help marketers visualize performance metrics like conversion rates and user behavior. This commitment to continuous improvement positions Instapage not just as a tool, but rather as a strategic partner in achieving exceptional marketing results. By delivering relevant landing page experiences, Instapage effectively enhances brand trust and fosters customer loyalty, ultimately translating into increased conversion rates.
Second Round – Speed and Performance Check
Speed can make or break a user's experience on a landing page; it’s akin to the frustration of waiting in line at your go-to coffee shop when all you want is a quick pick-me-up. A few extra seconds of load time can lead to potential customers bouncing away before they've even had a chance to explore what’s on offer. Instapage is highly optimized for speed, ensuring that landing pages load rapidly, regardless of the design complexity. Gravity Forms inserts forms into existing pages, thus performance heavily depends on the underlying website hosting and structure. FastPages.io stands out in this regard, as its streamlined design focuses on minimalism and efficiency, maximizing speed for users who need quick and effective landing page setups.
Instapage Performance Highlights:
- Responsive templates ensure optimal display across all devices.
- Advanced caching techniques to enhance loading speeds.
- Integration with CDNs for improved regional speed.
- Performance tracking tools to monitor and optimize page speed.
Gravity Forms Performance Highlights:
- Dependable performance based on website hosting.
- Optimized for server-side form processing.
- Allows for conditional logic that minimizes unnecessary load.
FastPages.io Performance Highlights:
- Minimalist design guarantees fast loading times.
- Fewer elements contribute to reduced complexity and increased speed.
- Mobile-first design that performs well on various devices.
- Integration capabilities that enhance overall performance.
Upon evaluating the speed and performance of these contenders, it’s clear that Instapage takes the lead, ensuring that users can access landing pages quickly and effectively. While both Gravity Forms and FastPages.io offer beneficial features, Instapage’s optimization strategies significantly enhance user experiences and conversion rates.
Third Round – Usability and Learning Curve Exploration
Navigating a new platform can often feel overwhelming, but with Instapage, Gravity Forms, and FastPages.io, users will discover approachable designs that cater to both beginners and seasoned marketers. Instapage’s intuitive interface invites users to explore various features without feeling lost. The onboarding process is smooth, ensuring familiarity with all tools and functionalities. Gravity Forms takes a slightly steeper path; while it offers extensive customization, new users may need a little patience to familiarize themselves with its capabilities. Lastly, FastPages.io promotes ease of use with its straightforward setup, making it an ideal choice for those seeking efficiency. Overall, regardless of where you start, rest assured that progress toward mastering these tools is only a few clicks away.
Fourth Round – Your Support Network Evaluation
Exceptional customer support is like having a trusted sidekick always ready to assist when challenges arise. Each of these platforms provides valuable support options for users. Instapage excels with 24/7 chat support, ensuring help is always within reach, complemented by a rich knowledge base filled with tutorials and resources. Gravity Forms offers responsive assistance through a ticketing system, alongside a vibrant community forum where users can seek advice or share insights. FastPages.io, although simpler in scope, provides quick response times and thorough documentation to assist users. Whether users prefer chatting, emailing, or self-help resources, there’s ample support available no matter which platform you pick.
Fifth Round – Unpacking Pricing and Plans
Pricing can significantly influence your decision when selecting a landing page builder. Instapage operates with premium pricing reflecting its extensive feature set, adaptable integrations, and superior customer support. Gravity Forms has flexible pricing depending on the add-ons needed, making it an appealing option for users looking for tailored solutions. FastPages.io offers a competitive pricing model aimed at budget-conscious users seeking essential features without sacrificing performance. Consider what you aim to achieve – whether a small-scale campaign or an expansive operation – to find the most cost-effective solution that fulfills your marketing objectives.
In conclusion, while Instapage, Gravity Forms, and FastPages.io all have their unique strengths, the best choice ultimately depends on your specific marketing needs and objectives. Are you seeking unparalleled customization and speed? Instapage may be your ideal match. For robust form capabilities and flexibility, Gravity Forms could be the way to go. If you prefer quick launches with streamlined features, FastPages.io might fit the bill. Whatever your choice, we encourage you to explore the demo versions of these platforms to see firsthand how they can elevate your marketing game and lead to better landing page outcomes.
