How Gravity Forms vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. FormAssembly: The Ultimate Showdown
Choosing the right landing page builder is akin to assembling a dream team of superheroes dedicated to uplifting your marketing strategy. Just as each superhero has unique powers, Instapage, Gravity Forms, and FormAssembly come equipped with their own strengths and features tailored for marketing professionals. This article promises to guide you through the nuances of these platforms in an engaging manner. We'll explore how each contender operates in the digital space, offering creative solutions for elevating your brand presence. By discussing their functionalities, user experiences, and cost-effectiveness, we aim to provide clarity in your search for the perfect tool. Don't worry, we're keeping it light and informative—so think of this as your friendly neighborhood comparison guide. Together, we'll uncover which platform can help you craft compelling, high-converting landing pages that keep customers coming back, all while sustaining brand trust and loyalty.
Meet the Champions of Landing Page Creation
As we step into the ring with our contenders—Instapage, Gravity Forms, and FormAssembly—each brings distinctive qualities that cater to different aspects of landing page development. Picture Instapage as the versatile hero, known for its robust capability in creating high-conversion landing pages. This platform shines with its customizable templates and analytics features. Switching gears to Gravity Forms, this tool stands out primarily in form creation, seamlessly integrating with WordPress, making it a favorite among developers seeking versatility and simplicity. Finally, FormAssembly emerges as a strong player, elevating its game with enterprise-level features and data collection functionalities that appeal to larger organizations. Each platform boasts a loyal following, but which will emerge victorious in this comparison? We’re excited to dive into their strengths and weaknesses, arming you with insights for informed decision-making when selecting a landing page builder!
Round One: Feature Showdown
Template Flexibility and User-Friendliness
In the feature department, it’s crucial to analyze how each platform positions itself to meet user needs regarding template variety and ease of use. Gravity Forms, primarily focused on creating forms, provides a basic level of templates for users. However, its simplicity may become a limitation for those desiring visually appealing landing pages that truly capture audience attention. On the other hand, FormAssembly shines with a variety of form and survey templates, which can also be customized, catering to organizations that prioritize data collection and form functionality. Yet, the challenge lies in the learning curve associated with its advanced features. Now, let’s spotlight Instapage. This dynamic platform showcases an impressive arsenal of templates designed explicitly for conversions, nurturing marketers with stunning aesthetics that resonate with target audiences. Their intuitive drag-and-drop interface enhances user experience, making it accessible for beginners while offering sophistication that seasoned marketers crave. In the battle of features, it appears Instapage takes the lead with its unique blend of aesthetic appeal, high customization, and user-friendly toolkit best suited for creating dedicated landing pages that spark engagement.
Instapage: Your Partner in Customization and Conversion Success
Instapage positions itself as more than just a landing page builder; it becomes an integral partner in driving marketing efforts. Through unmatched customization capabilities, marketers can create unique, targeted landing pages that speak directly to their audience. Each template is thoughtfully crafted, allowing for endless customization options—colors, fonts, images, spacing—making it possible for brands to maintain their visual identity while optimizing conversion rates. Instapage is not about throwing up a simple form; it's about creating an engaging experience that aligns with your branding and messaging. Moreover, through its built-in A/B testing features, marketers can identify which components resonate most with users, enabling continuous improvement. The comprehensive analytical tools offer insights, empowering marketers to make data-driven decisions that enhance performance over time. By reducing costs and increasing conversions, Instapage nurtures brand trust and loyalty, creating a cycle of value that leads to improved conversion rates.
Round Two: Speed and Stability
If there's one thing that frustrates online users, it's slow-loading pages. Think of it like waiting too long for your favorite coffee; even the best brew loses its charm with a long wait. The same principle applies to landing pages. Users expect speed, and your conversion rates depend heavily on it. Instapage, known for its cutting-edge optimization features, ensures that your landing pages load at lightning speed. This responsiveness supports an impeccable user experience, crucial for retaining visitor attention. Conversely, Gravity Forms may have slight lag owing to the added layers of form options and database interactions, potentially causing delays during peak traffic times. FormAssembly’s performance stability hinges on its powerful back-end infrastructure; however, the premium features might introduce a learning curve that adds complexity to the user’s experience. Making user retention optimal involves striking a balance between rich features and seamless performance, and this is where Instapage excels.
The Speed Advantages of Instapage:
- Streamlined loading times due to optimized code.
- A dedicated infrastructure designed for high traffic.
- Turbocharged landing page templates that prioritize performance.
- Efficient image loading techniques that enhance overall speed.
Gravity Forms Speed Benefits:
- Integrated caching system for improved speed.
- Simple design ensures lower load times.
- Less complexity allows for faster response under general use.
FormAssembly Speed Strengths:
- Robust server capabilities to handle large amounts of data.
- Optimized for steady performance with enterprise-level accounts.
- Advanced form settings can slow load times if not configured correctly.
In conclusion, while all three builders have their merits in speed and performance, Instapage leads the charge. With its focus on loading optimization and user experience, it sets the standard for quickly engaging potential leads.
Round Three: Usability and the Learning Adventure
Navigating through a landing page builder should feel like a fun adventure rather than a daunting journey. Each platform welcomes newcomers and seasoned pros with open arms, but they come with varying degrees of user-friendliness. Gravity Forms prides itself on being straightforward, especially for WordPress users who've worked with forms before. For individuals diving into this world without prior experience, however, some nuances may become confusing. FormAssembly appeals more to businesses that can dedicate resources to onboarding and training, making it less accessible to small teams or solo entrepreneurs. Now let’s spotlight Instapage again! Designed with a friendly user experience in mind, Instapage’s intuitive interface is nothing short of a gem. Marketers can quickly learn and find their footing while being empowered to express creativity without a steep learning curve. By creating a vibrant community around their product offerings, Instapage builds a knowledge base and fosters engagement that helps users level up their skills over time. Regardless of where you start your journey, you’ll find pathways that lead you to expertise in these tools.
Round Four: Support Heroes to the Rescue
Customer support can be likened to having a loyal ally by your side, ready to provide guidance during challenging times. Instapage shines with responsive customer service options, offering live chat, email support, and an extensive knowledge base brimming with tips and best practices. Gravity Forms provides essential support as well, but relative to its user base, responses can sometimes lag, especially when tackling detailed questions or configuring advanced options. FormAssembly caters primarily to enterprises, offering a more tailored support experience but at the cost of accessibility for smaller users. Although each platform does its best, Instapage’s diverse support channels generally ensure users receive immediate help when facing challenges.
Final Round: A Close Look at Pricing Structures
When evaluating pricing, it's essential to consider the value each platform brings to the table versus the costs involved. Gravity Forms offers a one-time payment option for a plugin that integrates seamlessly with WordPress, which might be attractive for budget-conscious developers. Instapage, while having a higher price point, justifies this with comprehensive features dedicated to conversion optimizations paired with excellent customer support. On the other hand, FormAssembly’s pricing reflects its enterprise-level offerings but may deter small teams seeking more budget-friendly options without sacrificing quality. The decision on which platform suits you best will depend on your specific needs—whether you prioritize comprehensive features or are looking for an economically friendly solution.
As we conclude our comparison of Instapage, Gravity Forms, and FormAssembly, it’s essential to recognize that while each platform has unique strengths, your choice should align with your specific objectives. Consider the balance of features, support, and pricing as they relate to your marketing goals. In the end, giving Instapage a test run through a free trial or demo can significantly impact your marketing trajectory. With its capacity to reduce costs while growing conversions and crafting relevant landing page experiences, Instapage may just be the superhero you need for your marketing strategy.
