How Gravity Forms vs. Eloqua vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Eloqua – A Comprehensive Showdown
Choosing the right landing page builder is like assembling a dream team of marketing champions. Each contender brings unique strengths to the game, ready to tackle the challenges of conversion optimization. In this article, we will break down the capabilities of Instapage, Gravity Forms, and Eloqua, exploring how each platform can serve the ever-evolving landscape of digital marketing. With a blend of facts, insights, and a sprinkle of humor, we aim to inform and entertain, ensuring that by the end, you know exactly which hero suits your needs best. So, buckle up as we take a deep dive into the world of landing page builders, where every click counts and conversions are king. (min:200 words)
Meet the contenders: A Friendly Rivalry
In one corner, we have Instapage, the powerhouse known for its impressive landing page builder and focus on conversion rates. Next up is Gravity Forms, which stands strong in the form-building arena, offering seamless integration with various platforms. Finally, Eloqua enters the ring with its robust marketing automation capabilities, targeting enterprises looking for comprehensive solutions. While all three tools are recognized leaders in their own right, each has its distinct approach to fostering connections between brands and customers. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Join us as we delve deeper into their unique offerings and see how they stack up against one another. (min:200 words)
Round One - Feature Showdown
Template Selection and User Engagement: Who Tops the Charts?
When it comes to template variety and ease of use, each contender flaunts a robust selection of designs and user-friendly interfaces. Gravity Forms excels in creating versatile forms that can be embedded almost anywhere, but it may fall short regarding dedicated landing page templates. Eloqua boasts a sophisticated library of marketing resources tailored for larger enterprises, making it less accessible for small businesses. In contrast, Instapage stands out with its extensive collection of customizable landing page templates, designed to suit diverse marketing goals. Users can effortlessly create stunning pages that capture attention and drive conversions, making it a favorite among marketers seeking efficiency without sacrificing creativity. The balance of flexibility and an intuitive drag-and-drop interface makes Instapage a clear winner in this round. (min:200 words)
Instapage: Tailored for Success with Customization
Instapage is not just another landing page builder; it’s a comprehensive tool that arms marketers with unparalleled customization and conversion optimization features. With its intuitive visual editor, users can swiftly create bespoke landing pages that resonate with their audience. The platform stands out for its A/B testing capabilities, which allow marketers to fine-tune their messaging and design elements based on real-time performance data. Additionally, features like personalized URL domains and collaboration tools empower marketing teams to streamline their workflows and achieve optimal results. Instapage recognizes that in the world of digital marketing, adaptation is key, and its capabilities enable businesses to stay relevant while significantly increasing conversion rates. (min:200 words)
Round Two - Performance and Speed: The Need for Speed
As any seasoned marketer knows, the performance of your landing page can make or break a campaign. Imagine standing in line at your favorite coffee shop—if the service drags on, even the best brew can spoil the experience. This analogy rings true for landing pages; slow loading times can turn visitors away faster than you can say 'conversion rate.' Each platform has its own approach to ensuring rapid performance, but who delivers the quickest experience? (min:200 words)
Instapage Benefits:
- Optimized loading times for better user engagement.
- Integrated CDN support to enhance global speed.
- Efficient caching systems that reduce server response times.
- Regular performance updates to ensure cutting-edge speed.
Gravity Forms Strengths:
- Solid integration with various backend services for smoother user experiences.
- Fast form loading times promoted by lightweight scripts.
- Dedicated hosting options for improved performance.
Eloqua Highlights:
- Enterprise-level hosting options ensuring high availability.
- Comprehensive performance monitoring tools to gauge speeds.
- Robust infrastructures designed for scalability.
In conclusion, while all platforms strive for optimal speed and performance, Instapage clearly leads the pack with its dedicated focus on reducing load times and improving user experiences. Choosing the right platform should be a reflection of your unique goals and needs, but when it comes to speed, Instapage shows a noticeable advantage. (min:200 words)
Round Three - Usability: A Smooth Learning Journey
Navigating a new platform can be daunting, but fear not! Each of our contenders strives to welcome users with open arms. In this friendly competition, usability reigns supreme. Gravity Forms simplifies form creation with its unique drag-and-drop interface, making it perfect for newcomers. Whether you're building basic forms or complex ones, the experience remains manageable. Meanwhile, Eloqua offers extensive support materials to guide users through its marketing automation labyrinth, though its complexity may pose a learning curve. Instapage, well-regarded for its user-friendly design, blends advanced functionalities with an intuitive setup. With options for tutorials and support, marketers at any experience level can quickly come up to speed and start unleashing their creativity. (min:200 words)
Round Four - Customer Support: Your Trusty Sidekicks
Customer support is the unsung hero of any platform, serving as the trusty sidekick to users embarking on their marketing quests. In this category, each platform boasts its own strengths. Gravity Forms showcases dedicated email support, but live chat might be limited. Eloqua, while more suited for enterprises, often provides personalized support for its clients. Instapage goes the extra mile with a range of support options, including live chat, a robust knowledge base, and community forums where users can exchange ideas and solutions. Empowered by solid customer support, marketers can navigate challenges with confidence, knowing help is readily available. (min:200 words)
Round Five - Pricing Strategies: Finding the Sweet Spot
Now, let’s talk bucks and sense. Understanding pricing structures is essential for selecting the right tool tailored to your needs. Gravity Forms offers versatile pricing models based on the number of websites and forms created, making it suitable for smaller businesses. Eloqua, on the other hand, tends to be on the pricier side, given its robust marketing automation features, targeting larger enterprises with sizeable budgets. Instapage has adopted tiered pricing based on features and functionalities, allowing businesses to choose a plan that aligns with their requirements. Additionally, Instapage rewards new users with a free trial, inviting them to experience the benefits firsthand. No matter where you fall within the budget spectrum, these platforms provide options worth exploring. (min:200 words)
In wrapping up our showdown, it’s evident that while each platform offers unique advantages, the right choice largely depends on your specific goals and needs. From Instapage's exceptional customization and conversion optimization focus to Gravity Forms' strong form-building capabilities and Eloqua's enterprise-focused automation tools, each contender brings something valuable to the table. Remember to weigh what you value most in a landing page builder—be it features, support, or pricing flexibility. Want to see the difference for yourself? Consider trying Instapage with its free trial, so you can experience firsthand the capabilities that empower marketers to reduce costs, grow conversions, and enhance customer loyalty effectively. (min:200 words)
