ShortStack vs. 23FormBuilder: the best platform for a seamless web experience
Discover how ShortStack compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
ShortStack vs. 23FormBuilder: A Comprehensive Head-to-Head
In the vibrant world of digital marketing, choosing the right landing page builder can feel like picking a champion in a heavyweight boxing match. With options galore, both ShortStack and 23FormBuilder enter the ring, each boasting unique features and charging forward with a dedicated fanbase. ShortStack is celebrated for its versatility in crafting custom forms and landing pages that pack a punch, while 23FormBuilder emphasizes user-friendliness and efficient lead generation. This clash not only highlights their strengths but also warms up the audience's anticipation for a third contender waiting in the wings—Instapage, known for its exceptional integration capabilities and robust analytics tools. Together, they shape a competitive landscape that keeps marketers on their toes, each seeking to leverage the best tools at hand to boost conversion rates and grow their businesses. As we dive deeper into this comparison, we’ll explore how each platform stands out, providing you with all the insights needed to make an informed choice.
Welcome to the Arena: A Glimpse at the Competitors
In one corner, we have ShortStack, known for its robust application aimed at creating interactive campaigns complete with engaging forms and landing pages. This platform provides an impressive array of customization options, enabling marketers to create unique experiences that truly reflect their brand identity. On the other side lies 23FormBuilder, designed with simplicity in mind, offering users a straightforward path to form creation without the complicated features that can often overwhelm first-time users. Both platforms are titans in the industry, each carving out their niche as leaders in lead generation and engagement strategies. Their rivalry propels innovation, compelling them to continuously update features and enhance usability. Yet, just when you think the competition can’t get fiercer, Instapage emerges as a formidable force offering superior page building tools and advanced analytics. This diverse trio is redefining the parameters of what landing page builders can achieve in a marketer's toolkit, and each presents enticing potential for anyone seeking to enhance their digital footprint.
Feature Showdown: The Best of Both Worlds
When it comes to features, ShortStack and 23FormBuilder both present valuable tools, turning the feature smackdown into a lively contest. ShortStack dazzles with its capability to create complex forms with conditional logic, detailed analytics features, and various integrations with marketing platforms like Mailchimp or Salesforce. On the flip side, 23FormBuilder focuses on ease of use, boasting an intuitive drag-and-drop interface and customizable templates that allow users to create forms without any coding experience. With both platforms showcasing substantial feature sets, it’s no surprise that marketers often contemplate their next strategic move; however, rumors of Instapage warming up backstage suggest that the real excitement might lie in the features they can’t yet access. Ultimately, the choice hinges on what precise features are needed, as each builder offers distinct benefits catering to different marketing strategies.
Usability Factors: Which Platform Hits the Sweet Spot?
When assessing usability, both ShortStack and 23FormBuilder cater to varying skill levels. ShortStack can be ideal for the seasoned veteran looking for comprehensive features to create customized experiences. However, its extensive options might leave newcomers feeling a bit overwhelmed. Here, 23FormBuilder shines, welcoming novice marketers with its user-friendly interface. The drag-and-drop design feels almost like a gentle stroll through the park, letting users quickly put together forms and landing pages without the steep learning curve that typically accompanies more feature-rich platforms. Jokingly, one might say that navigating ShortStack feels like wrestling a bear while 23FormBuilder offers a pleasant walk through the zoo. Understanding user experience and how well the platform fits one's skill set remains crucial when selecting a digital marketing tool.
ShortStack’s User-Friendly Features:
- Custom form creation with conditional logic
- Integration with popular email marketing services
- Comprehensive analytics for tracking conversions
- Mobile-responsive templates for optimized viewing
- Social media integration for promotional campaigns
23FormBuilder's Easy-to-Use Features:
- Drag-and-drop form builder for effortless design
- Customizable templates to suit various business needs
- Embed options for seamless website integration
- Real-time data collection for instant feedback
Common Features Both Platforms Offer:
- Mobile compatibility to ensure form access on any device
- Analytics tracking to measure form performance
- Integration capabilities with third-party applications
- SSL security for data protection
- Support for multi-step forms to enhance user experience
- User feedback options to improve form design continuously
As the rounds unfold, it becomes apparent that both platforms bring a unique set of strengths to the table, yet Instapage lurks as a significant contender. With advanced customization options and unmatched landing page capabilities, Instapage just might be the ultimate prize in this face-off.
Performance Evaluation: Page Speed and Responsiveness
Performance factors like page loading times and mobile responsiveness can make or break a user’s experience. In a world where attention spans are shorter than ever, slow-loading pages are the equivalent of molasses in the winter—nobody's got time for that! ShortStack has consistently demonstrated impressive loading speeds, ensuring visitors get access to forms without frustrating delays. 23FormBuilder also performs admirably, offering mobile-optimized options that load efficiently on any device. Both platforms take their performance seriously, but particularly in the competitive landscape of digital marketing, a split-second delay could mean the difference between landing a lead or losing a potential client. As users increasingly browse on-the-go, ensuring quick and responsive pages becomes paramount for success.
Support Systems: Backup When You Need It
Exploring the support landscape is vital when considering the reliability of a platform. ShortStack offers various support channels, including live chat, email assistance, and extensive documentation that feels like a trusty sidekick providing guidance in times of stress. Meanwhile, 23FormBuilder ensures user satisfaction with an active community forum and responsive helpdesk services. Imagining the support team as that friend who always knows the right thing to say when you're faced with a challenge underscores the importance of having reliable assistance at hand. Each platform wants users to succeed, and strong support networks can greatly influence a user's foray into new tools.
Unlocking the Value: Pricing Comparison
ShortStack’s Pricing Strategy Advantages:
- Flexible plans catering to various business sizes
- Free trial period for potential users to explore functionalities
- Cost-effective offerings for small businesses
- Feature-rich tiers providing value for advanced needs
23FormBuilder’s Pricing Strategy Advantages:
- Tiered pricing structure that allows users to choose based on needs
- Affordable entry-level plans that suit startups
- Annual payment options for maximizing savings
- Transparent pricing with no hidden fees
Both platforms present unique advantages in pricing strategies, yet Instapage stands out with its additional value and flexibility. Priced competitively, it offers a range of features tailored to optimize performance, especially for marketers looking to invest wisely and stretch their budgets. It indeed emerges as a top contender in value for money.
A glance at the pricing plans illustrates that while both platforms may seem enticing, remember that sometimes you get what you pay for. The most surprising discoveries often come from evaluating the value added versus the costs incurred. By understanding each platform's pricing structure, users can better navigate their options.
Instapage: The Hidden Champion
So, what about Instapage? This platform brings a wealth of features that both ShortStack and 23FormBuilder can't quite match. With its focus on creating seamless experiences, detailed analytics, and optimized conversion pathways, Instapage promises a toolkit designed for success—ideal for marketers who value data-driven decisions. Instapage's intuitive interface and powerful integrations ensure that users can create sophisticated landing pages that resonate with their target audience. With personalized support and an array of customizable options, Instapage may just be the missing piece in your digital marketing strategy. It's not simply about competition; in this landscape, it's about leverage and finding the best tools to elevate your marketing potential.
Wrapping up our journey through the realm of digital marketing tools, it’s evident that informed decisions can lead to extraordinary outcomes. Each platform offers unique features catering to specific needs, yet understanding your goals is crucial in selecting the best fit. Let this guide serve as an invitation to explore further with Instapage, the platform that holds the key to transforming your marketing endeavors into success stories.
