How Gravity Forms vs. Dynamic Yield vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Dynamic Yield to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Gravity Forms, and Dynamic Yield – A Showdown of Landing Page Giants
Choosing the right landing page builder is akin to assembling a superhero team - each member has unique abilities that contribute to your marketing success. Just like picking the perfect heroes for your cause, selecting the right tool for your campaigns can significantly impact your results. Thus, in this epic showdown, we’ll examine three formidable contenders: Instapage, Gravity Forms, and Dynamic Yield. Each of these platforms claims to boost user engagement and generate high conversions, but which one truly delivers? Here in this article, we will take a closer look at their features, strengths, and pricing to help you find your perfect match. By the end, you'll be equipped with the knowledge to confidently choose the best option for enhancing your marketing strategy. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders
As we step into the ring, let’s introduce our three contenders: Instapage, Gravity Forms, and Dynamic Yield. Instapage stands out for its ability to create high-conversion landing pages with powerful customization options. Marketers love Instapage for helping reduce costs while simultaneously boosting conversion rates. Meanwhile, Gravity Forms is known for its flexibility and ease of use, providing an intuitive form-building experience. It excels in gathering user information seamlessly, making it a favorite among businesses seeking straightforward data collection solutions. On the other hand, Dynamic Yield boasts advanced personalization features, allowing businesses to deliver tailored experiences that resonate with their audience. By focusing on these strengths, we can begin to appreciate what each platform brings to the table for marketers looking to optimize their online presence. (min:200 words, add the small paragraphs in this paragraph.)
Round One - Feature Showdown
Template Variety and Usability
In this round, we’ll compare the key features of our contenders, specifically looking at template variety and overall usability. Gravity Forms places emphasis on its user-friendly interface, which simplifies the process of creating forms and managing submissions. Its array of integrations with various services makes it an attractive option for businesses seeking versatility. Meanwhile, Dynamic Yield offers powerful personalization tools that require a bit more expertise to navigate but can pay off significantly in a tailored user experience. Instapage, with its broad range of customizable templates, strikes the perfect balance between usability and flexibility. Users can easily create striking landing pages that align with their brand's vision, while still having access to sophisticated A/B testing and analytics functionalities. In this category, Instapage emerges as the top contender, showcasing a variety of features that empower marketers to drive conversions effectively. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: A Powerhouse of Customization and Conversion Tools
Instapage positions itself as the ultimate partner for marketers looking to maximize their ROI. With a sophisticated yet intuitive interface, it empowers users to create stunning landing pages that are not only visually appealing but are also optimized for conversion. Users can leverage A/B testing to identify what design tweaks yield the best results, and the analytics tools provide insightful data to refine strategies further. Remarkably, Instapage integrates seamlessly with several marketing tools, allowing for smooth operational workflows. It's more than just a tool; it's a robust platform that supports marketers in their quest to reduce costs while simultaneously growing their conversion rates. Furthermore, the emphasis on delivering relevant landing page experiences helps enhance brand trust and customer loyalty. This competitive edge positions Instapage as a vital component in the marketing toolkit. (min:200 words)
Round Two - Speed & Performance
Next, we engage in a race with speed and performance. In the competitive world of landing pages, even minor delays can lead to lost conversions. Imagine waiting for your favorite coffee shop drink; the longer it takes, the more impatient you become. Similarly, if a landing page takes too long to load, users may abandon it before even seeing what’s on offer. Speed affects everything from user satisfaction to search engine rankings, making it a crucial factor. Let's take a closer look at how each platform fares in this critical area.
Instapage’s Speed Benefits
- Optimized for fast loading times to increase user engagement
- CDN integration for quicker content delivery across regions
- Mobile-responsive designs ensure quick loading on all devices
- Real-time updates allow for rapid alterations without slowdowns
Gravity Forms Performance Benefits
- Form submissions are lightweight, resulting in quick interactions
- Integrates with caching plugins to enhance overall performance
- Simplicity of forms reduces loading time and enhances user experience
Dynamic Yield’s Speed Advantages
- Uses data-driven personalization without sacrificing speed
- Efficient server response times ensuring fast user interactions
- Flexible design options that optimize both aesthetics and performance
- Integrates seamlessly with various platforms to maintain optimal speed
When it comes to performance in loading speed, Instapage emerges as the front-runner, expertly combining speed with user-friendly designs. Users that prioritize speedy access to content will find tremendous value in the platform compared to its counterparts, which, though effective, may not emphasize speed as much.
Round Three - User-Friendliness and Learning Curve
User-friendliness is essential for platforms looking to appeal to both beginners and professionals. Gravity Forms shines in this arena, boasting an intuitive setup process with easy-to-navigate menus that let users create forms in minutes. Even those new to digital marketing can quickly learn the ropes and execute their strategies confidently. Dynamic Yield, although powerful, can prove slightly more complex for novices; however, once understood, it offers extensive capabilities that can significantly boost marketing efforts. Instapage finds a sweet spot between the two, showcasing a user-friendly interface along with extensive resources and tutorials. Regardless of your experience level, each platform offers avenues to develop, ensuring marketers can grow their expertise at their own pace. (min:200 words, add the small paragraphs in this paragraph.)
Round Four - Customer Support Champions
Customer support can often make or break a user experience, especially when dealing with complex setups or troubleshooting issues. Picture each platform's support team as steadfast sidekicks, ready to assist at a moment’s notice. Instapage offers an impressive range of support options, including 24/7 chat, email assistance, and a comprehensive knowledge base filled with tutorials. Gravity Forms provides outstanding email and community forum support, allowing users to access shared experiences that could solve their queries. Dynamic Yield boasts exceptional customer service through tailored support options for larger businesses, which can be beneficial for enterprise-level users with unique needs. Overall, the platforms demonstrate a commitment to customer care, ensuring users feel backed no matter which option they choose. (min:200 words, add the small paragraphs in this paragraph.)
Round Five - Pricing Structures and Value
Pricing is an important factor in deciding which platform aligns best with your needs. Instapage offers a subscription model that, while higher than some, justifies its cost with stellar features geared towards conversion optimization. For businesses focused on maximizing returns, the investment can pay off significantly. Gravity Forms takes a different approach with a one-time payment model for basic functionality, with add-ons available for enhanced capabilities, offering flexibility in how much you spend. Dynamic Yield operates on a custom pricing model that serves larger enterprises effectively, but can sometimes be less transparent. Therefore, readers must evaluate which pricing structure aligns best with their unique operational goals and marketing aspirations. This consideration opens up a nuanced conversation about value, encourages deeper reflection on what's crucial for their digital success. (min:200 words)
In conclusion, while all three platforms generate heat in the landing page battle arena, your choice should reflect specific needs and goals. Whether it’s the wide-ranging capabilities of Instapage, the user-friendly features of Gravity Forms, or the personalization power of Dynamic Yield, understanding each platform's advantages provides clarity. Instapage stands out for its comprehensive features that deliver relevant landing page experiences, boosting brand trust and customer loyalty effectively. We encourage readers to weigh the features, support, and pricing against their unique requirements, leading them to a platform that aligns perfectly with their vision. Don’t hesitate to try Instapage through a free trial or demo to experience its exceptional offerings firsthand. (min:200 words)