Pixpa vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Pixpa compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Pixpa and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Pixpa vs. 23FormBuilder: Who Will Take the Crown?

In the bustling arena of online marketing, two platforms emerge as contenders: Pixpa and 23FormBuilder. Each platform boasts unique strengths, catering to various users while vying for attention in the competitive world of landing page builders. Like seasoned athletes preparing for battle, both platforms come equipped with their individual tools and techniques, ready to showcase what they can deliver. But before we settle into the nitty-gritty of our epic showdown, let’s acknowledge that another competitor, Instapage, lurks in the wings, often overshadowing the competition with its own offerings. As we explore the multifaceted features and benefits of Pixpa and 23FormBuilder, you might just find that the real champion could be a surprising player. So buckle up; this is going to be an exciting ride across the landscape of digital marketing tools.

Introducing the Titans of Web Design

In the left corner, we have Pixpa, a platform known for its seamless website building capabilities tailored for creatives and small businesses. Pixpa’s unique selling proposition lies in its combination of website creation, portfolio designs, and e-commerce functionalities, making it a go-to tool for photographers and designers. With drag-and-drop ease, users can craft visually appealing sites without needing to know any code. In the right corner, we have 23FormBuilder, renowned for its extensive form-building capabilities that promise to transform how organizations gather data. This platform empowers users to create dynamic forms effortlessly, allowing for streamlined data collection to improve customer engagement. As we proceed into the ring, it’s important to note that while both contestants have their strengths, Instapage holds a strong position in the background as an established name, ready to challenge either contender at a moment’s notice.

Punching Weights: The Feature Face-off

When it comes to standout features, Pixpa and 23FormBuilder both make a rich contribution to the marketing match. Pixpa shines with its visual appeal and offers pre-built templates that facilitate quick launches, allowing users to focus on updating their content rather than designing from scratch. Meanwhile, 23FormBuilder boasts customizable templates focused solely on creating engaging forms and surveys, allowing businesses to capture essential data effortlessly. Yet, there’s an undercurrent of anticipation, as Instapage, a heavyweight in landing page optimization, is preparing its arsenal to come into play. With conversion-focused features and landing pages designed to maximize ROI, there’s no denying its capacity to make headlines. Whichever platform taps into its strengths effectively could gain the upper hand in this fierce contest.

User Experience: Navigating the Ring

User experience, often the unsung hero of software tools, plays a crucial role in determining which platform will dominate. Pixpa strives to keep things accessible, making it a breeze for beginners to catch on, while still packing enough complexity for seasoned veterans. Consider the interface: it’s designed for users of all levels, ensuring that even those with minimal tech skills can step up to the plate. Meanwhile, 23FormBuilder focuses its efforts on simplifying the process of form creation. With a guided approach and intuitive design, users can create anything from simple contact forms to elaborate surveys within minutes. The learning curve here is more of an enjoyable journey rather than an uphill battle. However, as we take a step back, one cannot ignore Instapage’s user-centric design. With its mission built around enhancing conversions, the user interface is meticulously crafted to create the perfect landing page experience, guiding users to the answers they seek effortlessly.

Pixpa's Winning Features:

  1. Drag-and-drop builder for easy website creation
  2. Wide assortment of visually appealing templates
  3. Integrated e-commerce capabilities for selling products
  4. Portfolio functionality to showcase creative work
  5. SEO tools to enhance online visibility

23FormBuilder's Key Advantages:

  1. Effortless creation of customized forms and surveys
  2. Real-time analytics to monitor responses
  3. Mobile-friendly design for easy access
  4. Collaboration tools for team inputs

Common Ground: Shared Strengths

  1. User-friendly interfaces designed for all skill levels
  2. Wide library of templates to jump-start projects
  3. Responsive designs ideal for mobile users
  4. Robust customer support channels
  5. Integration capabilities with other software solutions
  6. Focus on enhancing user experience and satisfaction

As we draw the rounds to a close, both Pixpa and 23FormBuilder are undeniably strong contenders in the ring. However, the presence of Instapage looms large over both, positioned well with its unique offerings that could shift the dynamic entirely.

Speed and Responsiveness: The Performance Test

Performance matters immensely in the competitive world of digital marketing, especially with today’s users expecting instant results. Comparing loading times shows that Pixpa typically delivers responsive sites, but there have been instances where users report slight delays on heavier multimedia pages. Conversely, 23FormBuilder tends to ace this round, as its focus is narrowed to form creation, allowing for super-fast load times. Think about a slow-loading page—akin to molasses in winter; it causes frustration and could send users packing elsewhere. Both platforms acknowledge the importance of mobile responsiveness, an essential factor since a chunk of web traffic now comes from mobile devices. Investing in platforms that guarantee speedy experiences is crucial in retaining leads and ensuring user satisfaction.

Support: The Safety Net

Empowering users extends beyond just building functional websites or forms; it is equally about having reliable support. Pixpa's support framework offers a variety of channels, from email assistance to live chat for immediate queries. Users can also access an extensive knowledge base filled with tutorials and guides. For 23FormBuilder, users can lean on a strong knowledge hub and responsive support options, making sure they are never left in the dark. Imagine the support team as a trusty sidekick, ready to swoop in just when you need it the most. Instapage steps up with a robust community and excellent customer service, ensuring marketing enthusiasts have the tools and guidance to convert leads effectively.

Unpacking the Pricing Models

Pixpa's Smart Pricing Perks:

  1. Affordable monthly subscription options
  2. No hidden fees, offering clear plans
  3. Free trial for new users to explore

23FormBuilder's Flexible Pricing Benefits:

  1. Various pricing tiers to suit different needs
  2. Pay-as-you-go options for occasional users
  3. Free trial to test features before committing
  4. Transparent pricing with no unexpected increases

Pricing can be a deal-maker or breaker, and both Pixpa and 23FormBuilder offer a spectrum of pricing strategies that accommodate various budgets. But let's not forget Instapage, whose pricing plans are often dubbed as offering fantastic value for the wealth of features included – a thrilling proposition for marketers.

A clear understanding of pricing structures can make all the difference. Many users appreciate seeing what they're getting for their investment. It’s vital to conduct thorough research to avoid any hidden surprises within the nitty-gritty of contracts.

And Let’s Not Forget About Instapage...

While Pixpa and 23FormBuilder have been battling it out, Instapage quietly stands by, showcasing a host of features designed to support marketers in achieving higher conversion rates. With illustrious templates geared for sales and lead generation, it outshines many competitors without undermining their capabilities. Users quickly recognize the advanced analytics and personalization features, distinguishing Instapage as an exceptional tool for any marketing strategy. By addressing specific user needs, it often presents itself as the secret weapon in a marketer’s arsenal. Amidst this great competition, leveraging the strengths of Instapage may provide just the right edge to soar above rivals.

Ultimately, the choice comes down to aligning tools with individual or business goals. With varied features and pricing options, exploring what each platform offers can empower users to make informed decisions. All roads may lead to Instapage as a high-value option that complements every marketing journey, enabling users to achieve success beyond measure.

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