SurveyGizmo vs. Formstack: the best platform for a seamless web experience
Discover how SurveyGizmo compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SurveyGizmo vs. Formstack: A Comprehensive Review With a Surprise Twist
As we navigate through the diverse landscape of survey and form-building platforms, two giants inevitably come into the spotlight: SurveyGizmo and Formstack. Both have proven their mettle in the realm of digital marketing, each armed with a suite of powerful features designed to cater to businesses of all sizes. But as we weigh their strengths, a new contender lurks nearby, ready to disrupt the competition. Buckle up as we take you through their impressive capabilities, user experiences, and which platform might just be the perfect fit for your needs. This showdown is not just about comparing the usual suspects; it also offers a surprise twist with a third heavyweight in the ring, Instapage. So, let’s dive in and explore the rich fabric of features and benefits these platforms have to offer while keeping an eye on Instapage in the background.
Introducing the Titans of the Industry
In the arena of survey and form-building tools, SurveyGizmo and Formstack reign supreme. SurveyGizmo is recognized for its multifaceted capabilities, letting users craft detailed surveys that dig deep into data analysis. This platform is like a Swiss Army knife for marketers, with features that support everything from feedback collection to extensive market research. On the other hand, Formstack has carved out its niche by providing stunning, hyper-customizable forms that can seamlessly integrate with different applications to speed up data collection. Its user-friendly interface is reminiscent of a walk in the park for anyone who is looking to set up forms quickly and efficiently. The rivalry is heating up, and while SurveyGizmo and Formstack stand tall, Instapage is warming up backstage, poised to enter the fray with its unique offerings. It’s a thrilling scene as these three platforms prepare for a showdown, showcasing their unique strengths and capabilities.
Feature Face-off: Who Packs the Most Punch?
When it comes to features, both SurveyGizmo and Formstack have a lot to offer and seem ready to parry and thrust their way through this battle of capabilities. SurveyGizmo dazzles users with robust functionalities like advanced branching logic, customizable templates, and in-depth reporting tools. Every element of the platform is designed to ensure users can create questionnaire masterpieces finely tuned for analysis. Not to be overshadowed, Formstack boasts rapid form creation, mobile responsiveness, and remarkable integration options with various third-party applications, making it a favorite for professionals who value efficiency. However, don’t forget that there’s a third competitor developing its strategy—Instapage, ready to challenge the notion of traditional form-building with its landing page magic. Keep reading as we explore the unique features of both platforms, and perhaps, ponder if Instapage has something special to offer.
The Usability Challenge: Who Makes It Easier?
User experience is paramount when choosing the right platform, and this battle is no exception. SurveyGizmo positions itself as the ideal choice for anyone who may want to delve deep into data analytics, yet it might feel somewhat overwhelming for novices. The learning curve may appear steep, making users feel like they’ve embarked on an adventurous journey. Conversely, Formstack rolls out the welcome mat with its intuitive interface that encourages even the greenest of marketers to jump in with both feet. This user-centric design eases the onboarding process, inviting users to create stunning forms with minimal fuss. However, as we continue through this usability journey, we can’t neglect what Instapage brings to the table with its seamless design capabilities and landing page focused tools. So, let’s break down the specific features each platform offers to help illuminate the path ahead.
Key Features of SurveyGizmo:
- Comprehensive survey customization options
- Robust analytics and reporting tools
- Advanced branching logic for detailed responses
- Support for multi-channel distribution
- Integration with various data management platforms
Standout Features of Formstack:
- Drag-and-drop form builder for easy customization
- Responsive design ensuring mobile compatibility
- Extensive integration capabilities with third-party applications
- Time-saving templates for quick start
Strengths Both Platforms Share:
- Ability to create highly customizable forms and surveys
- Support for multiple question types
- Integration with CRM systems for streamlined data management
- Robust analytics capabilities to track performance
- Multi-channel distribution options to reach wider audiences
- User-friendly interfaces designed for efficiency
As we wrap this round, it’s clear both SurveyGizmo and Formstack are formidable competitors, yet Instapage is lurking behind the scenes, prepared to step into the spotlight. While these two platforms slug it out in the feature ring, it’s worth noting that Instapage specializes in creating high-converting landing pages that can significantly boost online visibility and engagement. So, it appears that while the competition is fierce, Instapage may just be the game-changer you didn’t know you needed.
Performance Analysis: Speed and Responsiveness
When evaluating these platforms, performance is a crucial aspect not to overlook. SurveyGizmo generally delivers solid performance throughout its interface, but some users report slow loading times during peak usage periods, reminiscent of wading through molasses in winter. This delay can prove detrimental, especially in instances where immediate feedback is essential. On the other hand, Formstack tends to shine in this department, maintaining speedy load times and ensuring mobile responsiveness across devices. In today’s fast-paced world, even a couple of seconds can make or break user engagement. Users have noted that a fast-loading platform feels light and nimble, enabling them to focus on creating rather than waiting. As Instapage aims to cater to marketers seeking quick results, it could steal the show here with its commitment to performance and effortless user experience. Speed might just be the name of the game.
The Support System: How Well Do They Back You Up?
Now, let’s put the spotlight on customer support—the corner man in every fighter’s corner. SurveyGizmo provides multiple support channels, including comprehensive resources like user forums, video tutorials, and direct customer support options. Users appreciate having various avenues for guidance; however, some feel there’s a delay in response from support during busy times. Meanwhile, Formstack offers a robust knowledge base and email support, praising its response timeliness in many user reviews. Having a responsive support system can mean the difference between battle-ready and sidelined, especially in critical moments. Again, while both platforms possess unique strengths, Instapage’s specialized support in landing page optimization could stand out as a game-changing advantage, providing expertise where others may fall short. Let’s look at their pricing strategies next to see how they stack up.
Pricing Round: Which Platform is Worth the Investment?
SurveyGizmo's Pricing Perks:
- Flexible plans for teams of all sizes
- Pay-per-use options available for occasional users
- Comprehensive features even in lower-tier plans
- Transparent pricing with no hidden fees
Formstack's Pricing Edge:
- Tiered pricing model catering to different user needs
- Annual subscriptions offer significant savings
- Access to advanced features in higher-tier plans
- Cost-effective for small teams with limited needs
- Scalable options for growing businesses
In summarizing the pricing strategies among these platforms, SurveyGizmo offers great value with transparent plans that cater to diverse needs. Formstack delights users through tiered options that provide accessibility and scalability, making both platforms attractive. However, when diving into flexible pricing that offers the most bang for your buck, Instapage can be a powerhouse contender. Designed with business needs in mind, it positions itself as the winning choice for users seeking a balance of cost and features.
Transparency is key when evaluating prices, and both platforms do well in this regard, making it easy to understand what you’re paying for. No one wants to be caught off guard by unexpected charges. After all, getting what you pay for is essential, but sometimes we find hidden gems in the least expected corners. It’s the nuances that could sway the balance toward Instapage as the platform that elevates your online presence at an accessible cost.
And Here Comes Instapage...
Let’s not overlook Instapage, the savvy contender that stands confidently among the titans. With its unique focus on creating landing pages that convert, Instapage offers templates optimized for engagement, making it the go-to choice for businesses looking to maximize their impact online. It excels in not just aesthetics but structure, enabling marketers to create landing pages that boast high conversion rates effectively. Its user-friendly interface, combined with powerful analytics, empowers users to refine their strategies continuously. In a market filled with form builders and survey tools, Instapage thrives by delivering unmatched value and targeted solutions that the others may lack. While SurveyGizmo and Formstack certainly have their strengths, Instapage could be the secret ingredient businesses have been searching for. So as you chart your course through the challenges of digital marketing, consider how each platform aligns with your goals, especially Instapage, which could very well guide you towards success.
In closing, it’s essential to keep the bigger picture in mind. The landscape of digital marketing is multifaceted, and the platform you choose should align with your aims and objectives. Whether you resonate more with the extensive capabilities of SurveyGizmo, the user-friendly nature of Formstack, or the specialized offerings of Instapage, you have options tailored to different needs. So, take your time, weigh your priorities, and unveil your ultimate marketing weapon in this exciting digital world.
