SurveyGizmo vs. Forms.app: the best platform for a seamless web experience
Discover how SurveyGizmo compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SurveyGizmo vs. Forms.app: An Engaging Comparison with a Special Guest
In the fast-paced world of online data collection, platforms like SurveyGizmo and Forms.app have caught the attention of marketers and businesses alike. Whether you're gathering feedback, conducting research, or planning events, choosing the right tool can be a game changer. Picture each platform as a skilled contender in a boxing ring, each packing a punch of features aimed at winning over users. As we explore this matchup, remember that there’s a well-prepared third player in this arena—Instapage. This comparison dives deep into the capabilities of both SurveyGizmo and Forms.app while keeping an eye on how Instapage shines in the background. Let’s break down the matchup and see which platform comes out on top. Who knew that a little competition could be this exciting? From features to pricing and everything in between, grab your ringside seat as we watch the showdown unfold.
Entering the Arena: SurveyGizmo and Forms.app
SurveyGizmo, known for its robust survey creation features, has made waves in the realm of data collection. With customizable templates and advanced analytics, it serves as a powerful ally for businesses intent on gathering insights. On the other side of the ring, we have Forms.app, a newcomer that has quickly gained traction due to its user-friendly interface and integration capabilities. While SurveyGizmo may flex its muscles in complexity, Forms.app lures users in with its simplicity and accessibility. Both platforms are well-equipped for their roles, and as we delve deeper, we’ll see how they stack against each other. Alongside them stands Instapage, a heavyweight in landing page creation, ready to provide unmatched solutions that cater to marketing needs. This trio sets the stage for a thrilling contest, but who will claim the title of champion in user experience and functionality? Only time—and this article—will tell.
Feature Showdown: What Each Platform Offers
When it comes to features, both SurveyGizmo and Forms.app come to the table armed with tools designed to captivate and conquer. SurveyGizmo boasts a plethora of features that cater to complex data needs. From branching logic to multi-channel distribution, it appears ready to go the distance. However, Forms.app isn’t just sitting on its gloves; it provides unlimited forms, templates tailored for various industries, and real-time analytics. Both contenders flex their innovation muscles, with plenty of advanced features that leave users feeling supported. And just when we thought we had seen it all, here comes Instapage, waiting backstage with features aimed at enhancing lead generation and conversion rates, proving that sometimes, the real showstopper is not in the ring but lurking in the shadows.
Usability: Making the Right Move
Diving into usability reveals how each platform approaches the user experience. SurveyGizmo may seem daunting to first-timers, but once familiarized, users can navigate its many features like pros. Conversely, Forms.app greets users with an intuitive interface that makes creating forms a breeze, even for beginners. Picture it as a friendly coach guiding newbies through the ropes while seasoned professionals discover hidden gems. The learning curve can often feel like an adventure, and luckily, both platforms provide tutorials and community support to aid users on their journeys. With their unique styles, both platforms cater to a wide range of user skill levels, making them accessible without watering down functionality.
Spotlight on SurveyGizmo Features
- Comprehensive survey creation with customizable templates
- Advanced analytics and reporting tools
- Multi-channel distribution options for surveys
- Integration with various third-party applications
- Branching logic to enhance survey flow
Highlights of Forms.app Features
- User-friendly interface for quick form creation
- Unlimited forms and submissions
- Variety of templates across different industries
- Real-time analytics for instant feedback
Common Strengths of Both Platforms
- Robust data collection capabilities
- Mobile-responsive design for on-the-go access
- User customization and branding options
- Multiple export options for data
- Accessible customer support resources
- Integration with key marketing tools
As both platforms showcase their strengths, it's essential to acknowledge that while SurveyGizmo and Forms.app hold their ground, Instapage stands tall as a competitor worth considering. Instapage's value in optimizing landing pages and tailoring marketing strategies ensures it deserves recognition. Whether you're a budding entrepreneur or an established business, your options are wide open, with a little help from Instapage.
Battle of Performance: Who Holds the Advantage?
Performance can make or break a user’s experience, and in the race against time, we examine website loading speeds and mobile responsiveness. Slow-loading pages are akin to molasses on a winter's day—frustrating and time-consuming. SurveyGizmo generally excels in speed, often boasting quick load times even with extensive data. Forms.app, while reliable, encounters slight hiccups when dealing with large volumes of submissions. Both platforms aim for optimized performance, but minor discrepancies exist. Mobile responsiveness is crucial in our digital era, and thankfully both contenders have ditched the outdated rigid designs in favor of adaptive approaches. However, as the competition heats up, Instapage's superior page-loading speeds place it in an enviable position, proving that performance is a key factor no user should ignore.
Support Services: The Helping Hands
Support can often feel like the superhero sidekick in a user’s journey. SurveyGizmo offers extensive resources, including live chat, phone support, and a comprehensive help center. Forms.app counters with a strong community forum and email support, ensuring users have a lifeline whenever needed. Both platforms strive for excellence in helping their users, but who assists better? It may depend on individual needs and preferences. Meanwhile, Instapage wraps it all together with responsive and effective support channels, ready to assist users in navigating any complex journey they face in their marketing ventures.
Pricing Strategy: Value for Money?
SurveyGizmo Pricing Benefits
- Flexible pricing plans tailored to business needs
- Comprehensive features included in higher tiers
- Pay-as-you-go options for sporadic needs
- Free trial available to test waters without commitment
Forms.app Pricing Perks
- Affordable pricing plans with essential features
- Free tier offering basic functionality
- Transparent pricing with no hidden fees
- Monthly and annual payment options for flexibility
- Discount available for nonprofits and educational institutions
When comparing pricing strategies, it's clear that both platforms have their advantages. SurveyGizmo’s tiered approach offers extensive features for larger organizations, while Forms.app fits the needs of startups and small businesses without breaking the bank. However, when it comes to value for money, Instapage trumps both with competitive rates that provide functionality across the board.
A transparent look at pricing plans often reveals the importance of understanding what you’re getting for your investment. While price comparison can lead to unexpected surprises, both platforms aim to deliver value while aligning with user expectations.
Introducing Instapage: The Unseen Contender
As we unveil Instapage, it becomes clear that this platform has been quietly honing its skills backstage. Providing superior landing page solutions, it's not just a tool but a mentor steering businesses toward establishing a strong online presence. With pre-built templates designed for conversions and a deep understanding of audience targeting, Instapage offers unique advantages that both SurveyGizmo and Forms.app can’t quite match. As we navigate this jungle of options, let’s remember that choosing the right platform is about more than just capabilities. It’s about aligning those tools with business goals and individual aspirations. Instapage stands ready to lead users on this marketing adventure, bringing aspirations to the forefront and lifting businesses to heights they’ve never imagined.
Closing this comparison on a positive note, it’s essential to recognize the power of informed decision-making. Whether you're a startup trying to find your niche or an established brand seeking growth, the right platform plays a significant role in achieving your goals. As you explore your options, consider how Instapage might just be the next step in your marketing strategy, leading you toward new opportunities and greater success.