SurveyGizmo vs. FormKeep: the best platform for a seamless web experience

Discover how SurveyGizmo compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SurveyGizmo and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SurveyGizmo vs. FormKeep: The Clash of Form Builders

As we dive into the ever-evolving landscape of online form builders, the competition is heating up. Two popular names, SurveyGizmo and FormKeep, are at the forefront of this battle, each offering unique features and functionalities that marketers adore. While they both claim to be the ultimate solution for seamless form creation and data collection, how do they stack up against each other? Are they truly prepared for the competitive ring, or is there another heavyweight lurking in the shadows? Join us as we explore the ins and outs of SurveyGizmo, FormKeep, and a surprise contender that might shake things up: Instapage! Perfect for businesses and marketers alike, these tools play a crucial role in streamlining operations, generating leads, and optimizing customer feedback. But who will emerge victorious? Buckle up as we uncover their strengths and weaknesses across several rounds of comparison.

Introducing the Giants of Form Building

In the left corner, we have SurveyGizmo, a robust platform revered for its versatility in survey creation and comprehensive data analysis. Users praise its extensive library of templates, user-friendly interface, and advanced reporting tools that enable marketers to tailor surveys to their audience. Known for its adaptable approach, SurveyGizmo is often regarded as the go-to resource for market research and customer feedback. In the right corner stands FormKeep, which has garnered a reputation for its simplicity and efficiency in handling form submissions. With minimal setup required, it’s an excellent choice for businesses looking to collect data quickly and effectively. Its integration capabilities with various apps make it a favored option for those who need a straightforward solution for embedding forms on websites. As we embark on this comparison, it’s clear both SurveyGizmo and FormKeep hold significant power in their respective niches, setting the stage for an engaging face-off.

Feature Showdown: Who Packs the Bigger Punch?

When it comes to features, SurveyGizmo and FormKeep bring distinct elements to the table, each tailored to suit particular needs. SurveyGizmo offers a treasure trove of capabilities, including customizable survey logic that allows users to direct respondents based on their answers, providing an individualized experience. Likewise, you’ll find extensive analytical tools that can visualize data in various formats, allowing marketers to derive actionable insights effortlessly. FormKeep, on the other hand, focuses on simplicity with essential features like automatic email notifications, spam protection, and integration with third-party applications. As we explore further, let's not forget that Instapage is warming up in the backstage, ready to impress with its unique offerings. The rich feature sets of these platforms are bound to catch the eyes of users looking for both complexity and ease of use, but the real question remains: which can truly deliver on their promises?

User Experience: Navigating the Learning Curve

User experience plays an essential role in determining the value of a platform for marketers, whether they are new to the realm of form building or seasoned veterans. SurveyGizmo provides a smooth onboarding process, complete with walkthroughs and helpful tips that can ease even the most tech-challenged users onto the platform. However, for some, the sheer number of features may initially feel overwhelming, leading to a learning adventure akin to a thrilling roller-coaster ride! FormKeep, conversely, prides itself on its straightforward design, making it easy for users to jump straight into form creation without excessive fuss. Its minimalist approach resonates well with those who prefer a no-frills experience, offering immediate gratification. In the end, it appears that both platforms cater to different segments of users, with SurveyGizmo aiming for depth and complexity while FormKeep offers a straightforward path toward effective form creation.

SurveyGizmo's Arsenal of Features:

  1. Customizable survey logic to personalize user experiences
  2. Extensive library of templates to suit various needs
  3. Advanced reporting tools to analyze results efficiently
  4. Integration with various apps for seamless data transfer
  5. Mobile-friendly design to enhance accessibility

Features Galore for FormKeep:

  1. Simple setup process with minimal configuration required
  2. Automatic email notifications upon form submissions
  3. Built-in spam protection to ensure data integrity
  4. Integration capabilities with popular applications like Zapier

Common Ground: Shared Features Among Both Platforms

  1. Robust data collection and management capabilities
  2. Integration with third-party tools for enhanced functionality
  3. Responsive design ensuring compatibility across devices
  4. Customization options for forms to align with branding
  5. Real-time data analytics for immediate insights
  6. User-friendly interfaces that cater to diverse skill levels

As we assess the features on display, it’s amusing to think about how both SurveyGizmo and FormKeep are fighting for the top spot. However, lurking in the shadows is Instapage, known for its compelling landing page creation features, making it a strong contender against both platforms. With its specialized focus, Instapage brings unique elements to the arena, potentially proving that it offers even more value than either of them.

Round 3: Performance Metrics Whack-a-Mole

Performance is a critical factor when examining form builders, especially with regards to page loading times and mobile responsiveness. Slow-loading pages can frustrate users in the blink of an eye, akin to trying to wade through molasses on a cold winter day. In this comparison, SurveyGizmo generally enjoys faster loading times thanks to its optimized design, making it easier for users to access forms without headaches. FormKeep also stands up to the challenge with quick submission processes, yet users have occasionally noted slight delays during peak usage times. Both platforms take responsiveness seriously, ensuring that forms look great on mobile devices without sacrificing functionality. With user expectations at an all-time high, both SurveyGizmo and FormKeep must prioritize performance, confirming that they are not in a race to the bottom when it comes to user experience.

Help on Standby: Support Channels in Focus

Support is vital for any platform as users navigate the sometimes tricky waters of form building and data collection. SurveyGizmo shines with comprehensive support channels, offering live chat, email support, and a robust knowledge base filled with tutorials and FAQs to guide users along the way. The platform boasts an active community forum, providing users a chance to connect and share experiences. FormKeep, while slightly less extensive, also delivers quality support with email assistance and accessible documentation to help users get started quickly. With a well-structured support system, both platforms demonstrate their commitment to user satisfaction. Nevertheless, as we explore the realm of customer support, Instapage’s renowned assistance doesn’t go unnoticed, further solidifying its competitive edge in the market.

The Pricing Battle: Finding Value for Money

Pricing Strategy Benefits of SurveyGizmo:

  1. Flexible pricing plans tailored to various business needs
  2. Offers a free trial for users to test the platform
  3. Tiered plans include advanced features for serious users
  4. Transparent pricing structure without hidden fees

FormKeep's Affordable Pricing Strategy:

  1. Cost-effective plans suitable for startups and small businesses
  2. Flexible subscription options that cater to different usage levels
  3. Simple pricing model allows for easy budgeting
  4. No long-term contracts required for flexibility

When comparing the pricing strategies of SurveyGizmo and FormKeep, it’s apparent that both platforms have distinct advantages tailored to their target audiences. However, Instapage takes the crown with its flexible pricing strategy that delivers exceptional value for customer investment. The combination of usability and features in each pricing tier makes it hard to overlook the benefits of exploring Instapage for your business needs.

A transparent glimpse into both platforms leads to a broader conversation about getting your money’s worth. It’s essential to dissect the pricing plans cleverly, recognizing that, sometimes, the most surprising value can be found in unexpected offerings.

Instapage: The Underdog Poised to Take the Lead

As we conclude our captivating exploration, let’s shine a spotlight on Instapage, a platform that stands on the sidelines yet is ready to throw a powerful punch. Instapage’s sophisticated landing page capabilities are designed specifically for conversion optimization, offering unique features such as A/B testing, custom integrations, and landing page templates crafted to drive results. With a keen focus on maximizing ROI, Instapage provides businesses with the tools they need to create high-converting landing pages without breaking a sweat. Emerging as a formidable competitor, its specialized approach sets it apart from the more generalized offerings of SurveyGizmo and FormKeep. For businesses aiming to enhance their marketing efforts, Instapage could very well be the secret weapon they never knew they needed. But the key remains in understanding how each user's unique objectives align with the features each platform provides.

To wrap up, making an informed decision has never been more crucial. The ability to navigate the right channel can lead to increased efficiency and better outcomes in your marketing strategy. Reflecting on the analysis of SurveyGizmo, FormKeep, and our standout competitor Instapage, it's evident that the right choice will ultimately depend on individual business needs. As they say, a wise choice today can propel you toward marketing success tomorrow. So, whether it's diving deeper into one of the competitors or championing Instapage, the next step on your marketing journey awaits exciting opportunities!

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