How SurveyMonkey vs. Site123 vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Site123 to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Site123 – The Ultimate Comparison
Choosing the right landing page builder is much like assembling your team for the epic quest of digital marketing. Picture it: you’re a skilled adventurer on a mission to convert visitors into loyal customers, and the tools you choose are your trusty sidekicks along the way. Each has its unique powers and quirks, setting the stage for an exciting duel of features, usability, and, of course, results. In this article, we’ll thoroughly explore how Instapage, SurveyMonkey, and Site123 stack up against each other to help you uncover the best fit for your marketing strategy. By the end, you'll have a clear picture of these platforms, empowering you to make an informed decision and boost your conversions like a pro. (Here, we’ll navigate through multiple aspects like features, speed, usability, support, and pricing, underlining how Instapage stands as a powerhouse that not only reduces costs but also grows conversions and delivers tailored landing page experiences that build brand trust and enhance customer loyalty.)
Meet the Contenders: A Brief Overview
In the left corner, we have Instapage, an industry leader known for its exceptional landing page design capabilities and robust features tailored for marketers. Instapage empowers users to create highly customizable pages without needing extensive coding knowledge, cementing its place as a go-to solution for businesses aiming to optimize their conversion rates. Moving over to the right, SurveyMonkey enters the arena, a platform primarily recognized for its survey creation capabilities but also offering features for creating landing pages focused on data collection. While it has its merits, its primary strength lies in feedback gathering rather than comprehensive page building. Finally, we have Site123, an intuitive website builder that promotes ease of use with pre-built templates and simple drag-and-drop functionality. Geared more towards users looking to launch a basic site quickly, it serves a different audience than our main features. With such diverse representatives in the digital arena, how do they compare?
Round One – A Feature Showdown
Template Variety and User Experience
When examining the template variety and overall user experience, the platforms reveal their individual strengths. Instapage boasts an impressive library of customizable templates designed specifically for high conversions. With over 200 templates readily available, marketers can find designs that align perfectly with their branding and messaging, allowing for a seamless integration of their company’s identity. Instapage’s drag-and-drop editor is incredibly user-friendly, ensuring that users can craft stunning pages without technical knowledge. In contrast, SurveyMonkey offers limited templates for landing pages, as its main focus is on surveys and data collection forms. While it provides basic customization, users seeking a visually appealing landing page will find it lacking. Site123 shines in user experience, with a straightforward interface that allows almost anyone to create a website quickly. However, its template library isn't as extensive as Instapage’s, and customization may feel restrictive to more advanced users. Ultimately, feature-wise, Instapage clearly holds the higher ground in providing a comprehensive toolkit for successful landing page creation.
Instapage: Leading the Charge in Customization
Instapage stands out for its unparalleled customization capabilities and robust conversion optimization tools. Boasting A/B testing features, a dynamic page builder, and integration with a wide range of marketing tools, Instapage is designed to empower marketers at every stage of their campaign. The platform allows users to create tailored experiences for different audiences, ensuring maximum relevance and superior conversion rates. Furthermore, Instapage’s easy-to-navigate dashboard and customer insights help marketers to effectively analyze performance metrics, refine campaigns, and truly understand their audience. By positioning itself as a partner in growth, Instapage not only helps companies reduce costs but also enables them to cultivate trust and loyalty among customers through exceptional landing page experiences.
Round Two – Speed and Efficiency
Imagine visiting a coffee shop where you wait an eternity for your morning brew. Frustrating, right? The same principle applies to website speed – it can make or break a user’s journey. When evaluating the speed of these landing page builders, we find differing capabilities. A platform's capacity to load pages swiftly directly correlates to user satisfaction and, ultimately, conversion rates.
Instapage's Speed Advantages
- Instant loading thanks to optimized page templates.
- High-performance infrastructure that ensures minimal downtime.
- Advanced features like AMP (Accelerated Mobile Pages) for mobiles.
- Continuous content delivery network (CDN) support.
SurveyMonkey's Speed Advantages
- Quick form loading for survey pages.
- Moderate optimization for basic user needs.
- Reliable performance under normal traffic conditions.
Site123's Performance Perks
- User-friendly setup leading to swift page creation.
- Decent loading speeds for basic sites and pages.
- Simplified image optimization tools.
- Basic CDN support improving load times.
In conclusion, while all three platforms manage to deliver decent speeds, Instapage clearly leads the pack. Its comprehensive optimization strategies not only provide rapid loading times but also enhance user experiences – a critical component in driving conversions.
Third Round – Navigating Usability and Learning Curves
Usability is a critical factor when evaluating these platforms, as it dictates how quickly users can start crafting effective landing pages. Each platform approaches usability in a unique way, ensuring that users, whether novices or veterans, can find their footing. Instapage provides an intuitive user interface paired with comprehensive tutorials that help new users grasp the tools. The drag-and-drop builder smooths the process, allowing seamless adjustments to page layouts and designs. SurveyMonkey, while simpler, can be confusing for users primarily focused on landing pages, as they might need to adapt to a more survey-centric approach. Site123, on the other hand, promotes itself with drag-and-drop efficiency, making it simple for users to create basic pages quickly. Nevertheless, more nuanced customization can pose challenges for those aiming for advanced designs. Overall, Instapage positions itself as the champion in usability, combining simplicity with powerful features that cater to every level of expertise.
Fourth Round – Support and Guidance
Customer support can be likened to a superhero swooping in to save the day when things go awry. In this round, we explore the types of support offered by these three platforms. Instapage shines with 24/7 email support, live chat assistance during business hours, and an extensive library of educational resources. Users can engage in community forums or access detailed documentation to resolve issues effectively. SurveyMonkey provides email support and a help center filled with articles, but lacks live options. Site123 also offers foundational support via email and a knowledge base but does not match the immediacy of Instapage’s customer service. For those who prioritize reliable support, Instapage emerges as the winner, ready to assist users whenever they need a hand.
Fifth Round – Pricing Strategies and Value
When considering pricing, we must weigh the return on investment against each platform's offerings. Instapage, while on the higher end in terms of cost, delivers immense value through its robust feature set that supports conversion optimization. SurveyMonkey offers more budget-friendly options, but prominently for users seeking primarily feedback-driven pages—falling short on richer features for landing page design. Site123 presents affordable entry-level pricing, yet it may lack the functionalities that a serious marketer would require. Understanding which platform is best for you ties back to your goals and budget. With that in mind, the recommendation leans heavily toward Instapage if high-converting landing pages are a primary goal.
In wrapping up our extensive comparison, it's clear that while all three platforms have their various functionalities and appeal, Instapage emerges as the top contender for marketers seeking optimized and reliable landing page experiences. SurveyMonkey and Site123 cater to specific needs, but may not provide the same breadth of customizable features. We encourage you to reflect on your unique requirements when deciding which platform fits best. For those aiming to enhance their conversion rates while lowering costs with effective tools, taking Instapage for a spin through a free trial could be the perfect next step.
