How Tilda vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Tilda and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. 23FormBuilder – The Battle for Best Landing Page Builder
Imagine if your marketing strategy could choose from the ultimate trio of superheroes, each armed with their unique powers and strengths. Choosing between Instapage, Tilda, and 23FormBuilder isn’t just about picking a landing page builder; it’s about assembling a dream team that can skyrocket your conversion rates and streamline your marketing efforts. With many options available, it's essential to analyze how these platforms stack up against each other. This article will take you on a journey through the distinct features, performance, usability, and support that make each of these builders shine in their own right. Together, we’ll uncover the ideal landing page solution for your needs, letting you make an informed decision while enjoying the process. So, grab your cape; we’re about to embark on an adventure in the world of landing page construction. (min:200 words, add the small paragraphs in this paragraph.)
Meet the Contenders: Instapage, Tilda, and 23FormBuilder
As we set the stage for this epic showdown, let's introduce our three competitors. Instapage has emerged as a front-runner in the arena, boasting powerful customization capabilities and conversion optimization tools that empower marketers to create captivating landing page experiences. Tilda, with its design-centric approach, appeals to creatives who prioritize aesthetics and functionality. Finally, 23FormBuilder offers flexibility and ease of use, especially focused on form creation and integration to meet varying business needs. By understanding each builder's core strengths and reputation in the marketplace, we can begin to dissect their functionalities and choose the one that resonates with your brand's vision. (min:200 words, add the small paragraphs in this paragraph.)
Round One: Feature Showdown
Template Diversity and User Experience
When it comes to designing a landing page, the variety of templates and overall ease of use can make or break your experience. Tilda shines with its collection of beautifully designed templates that not only look professional but also cater to various industries and niches. Users appreciate the drag-and-drop functionality, making customization effortless. On the other hand, Instapage offers a larger library of high-converting templates backed by research, focusing on optimizing conversions rather than just aesthetics. 23FormBuilder also supports template-based creation, although its strength lies mainly in form customization, ideal for data-driven marketing strategies. A closer inspection reveals that while Tilda may win points for appearance, Instapage’s robust conversion-focused templates deliver measurable results that can significantly impact your marketing goals. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: The Go-To Solution for Customization and Conversion Focus
Much more than just a landing page builder, Instapage empowers marketers with exceptional tools that facilitate unmatched customization and conversion optimization. Its features include advanced A/B testing, analytics tracking, and personalized experiences, allowing users to tailor landing pages based on user behaviors and preferences. Instapage also works seamlessly with various marketing tools and platforms, ensuring a cohesive user experience. With a commitment to enhancing customer loyalty and brand trust, Instapage supports users in creating relevant landing pages that resonate with their target audience while driving conversions. The platform’s focus on reducing costs associated with poor-performing pages showcases its dedication to ensuring marketing success. Thus, it's clear that when it comes to a dependable partner in growing conversions, Instapage stands out as a market leader. (min:200 words)
Round Two: Speed and Performance Analysis
In the high-stakes world of digital marketing, website speed can often dictate user experience, similar to waiting at your favorite bakery only to discover they’ve run out of your preferred pastry. If a landing page takes too long to load, visitors are likely to bounce before even seeing what you have to offer. That's why understanding how each platform performs in terms of speed is crucial. A swift landing page not only improves user experience but also positively impacts SEO rankings. Let’s examine how our contenders stack up in this essential round.
Instapage Advantages:
- Instapage pages load exceptionally fast due to optimized hosting solutions.
- Utilizes built-in caching mechanisms that enhance page performance.
- Advanced analytics provide insights into load times and site speed.
- Integrates effectively with CDNs for globally distributed content.
Tilda Advantages:
- Tilda's design optimizations help speed up load times.
- Supports Lazy Loading, ensuring fast delivery of critical content.
- Generates lightweight HTML pages for quicker rendering.
23FormBuilder Advantages:
- Offers fast loading forms that minimize user wait times.
- Lightweight interface ensures efficient performance.
- Integrates with various platforms to optimize form loading speed.
In the race for speed and performance, all three platforms have their strengths. However, Instapage consistently excels, ensuring that users enjoy the quick loading times necessary for minimizing bounce rates and maximizing conversions. This edge is invaluable in a market where every second counts, and customer expectations are high. Thus, while Tilda and 23FormBuilder provide solid performance, Instapage truly sets the pace in this area.
Round Three: Learning Curve and User Experience
Every great hero faces a learning curve, but the right landing page builder can make the experience smooth and enjoyable. Each of these platforms welcomes new users with open arms, providing resources that build confidence and support success. While Tilda appeals to designers with its intuitive interface and sleek aesthetic workflow, Instapage adopts a guided approach, complete with tutorials and community forums to support users of all skill levels. 23FormBuilder caters to practical users with an easy-to-navigate dashboard, allowing form creation with minimal hassle. This mix of user-friendly design ensures that whether you’re a seasoned marketer or just starting, you’ll find a suitable platform that fits your needs and helps you grow your expertise over time. (min:200 words, add the small paragraphs in this paragraph.)
Round Four: Support Systems
Every superhero needs a trusty sidekick, and the level of customer support offered is crucial for users navigating challenges. Instapage provides robust support through live chat, email assistance, and an expansive knowledge base filled with tutorials. Tilda offers a rich community forum, encouraging user collaboration and resource sharing, in addition to standard support options. Meanwhile, 23FormBuilder is not to be outdone, offering email and chat support along with helpful video tutorials that make onboarding simple. Understanding that strong customer support can alleviate the frustrations associated with learning new software, each platform prioritizes providing help whenever it’s needed. With varied support systems, users can feel confident knowing assistance is readily available for any roadblocks they may encounter. (min:200 words, add the small paragraphs in this paragraph.)
Round Five: Pricing Overview
Pricing is an essential factor when choosing among these landing page builders, influencing your decision based on budget and expected value. Instapage has a slightly premium pricing structure, reflecting its high-quality offerings and extensive feature set. Tilda offers competitive pricing with plans catering to both individual creators and teams, providing flexible options for users. 23FormBuilder sticks to an affordable pricing model, making it a great choice for startups and small businesses seeking essential features without breaking the bank. When making comparisons, it’s essential to balance the price with the features and benefits each platform delivers. This allows users to find a solution that aligns best with their needs while maximizing their investments. (min:200 words)
In summary, while all three platforms provide distinct strengths, your decision will depend on your unique needs and goals. Whether you prioritize a wide range of templates, customer support, intuitive design, or pricing, understanding these points can simplify your choice. Don't hesitate to explore the possibilities each builder offers, and consider taking Instapage for a test drive with its free trial. Your ideal landing page experience awaits!
