How Tilda vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Tilda and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. 10Web – Who Takes the Crown?
Choosing the right landing page builder can feel a lot like deciding which superhero should take the lead in your marketing adventures. Each option has its strengths, weaknesses, and unique powers that can either help you save the day or lead to chaos in your campaign. Just like assembling the perfect superhero team, finding the ideal landing page builder requires understanding the unique features and benefits each contender brings to the table. In this article, we will explore three notable competitors: Instapage, Tilda, and 10Web, and see how they stack up against each other in different areas. By the end, you’ll have a clearer picture of which tool aligns best with your marketing goals, whether you prioritize cost-effectiveness, customization, or user experience. Buckle up as we embark on this engaging journey through the digital arena of landing page builders!
Meet the Contenders: A Triumvirate of Innovations
In the blue corner, we have Instapage, widely hailed as a leader in the area of landing page optimization. Known for its robust feature set and user-friendly design, Instapage has established itself as the go-to platform for marketers aiming to enhance conversion rates and provide relevant landing page experiences. In the red corner, we encounter Tilda, which has quickly gained fans for its beautifully designed templates and block-based editing system, catering especially to those who seek creative freedom without sacrificing functionality. And finally, in the green corner, we introduce 10Web, a relative newcomer that boasts impressive performance and Google Page Speed integration, making it a formidable contender with a focus on speed and functionality. Together, these platforms create a vibrant marketplace for landing page solutions, each with its own charm, style, and unique features that cater to different user preferences and goals.
Round One – Features Face-Off
Template Variety and Ease of Use: A Quick Comparison
When it comes to template variety and ease of use, Instapage offers a dizzying array of customizable templates designed to suit various industries and campaign goals. Each template is crafted with conversion in mind, ensuring users can launch effective landing pages in record time. Tilda, with its unique block-based design system, provides users with the flexibility to create picturesque pages, but might require a bit more hands-on effort to elevate the finished product. Meanwhile, 10Web shines with its integration of Google Page Speed optimization, and its templates are designed with best practices in mind, providing a balance of aesthetic appeal and functionality. In this first round, all three contenders boast unique assets; however, the ease of instilling Instapage’s templates makes it stand out for those looking for quick deployment.
Instapage: Your Partner in Customization and Conversion Success
Instapage separates itself from the competition by equipping marketers with powerful tools for customization and optimization. With features like A/B testing and heatmaps, users can gain invaluable insights into how visitors interact with their landing pages, allowing for data-driven adjustments that can significantly enhance conversion rates. Instapage isn't just a tool; it’s a partner in your marketing adventure, designed to help you reduce costs while simultaneously boosting conversion rates. This commitment to relevance in user experience builds brand trust and cultivates customer loyalty, making Instapage a clear favorite for those looking for long-term success in their campaigns.
Round Two – The Race of Speed and Performance
In this round, we explore how website speed directly impacts user experience. Picture a bustling coffee shop where patrons are buzzing, and your favorite barista is quickly serving up lattes. Now imagine that same shop suddenly faces slow service—frustration builds as the wait stretches on. Digital experiences function similarly; slow-loading landing pages can lead to abandoned visitors and lost opportunities. As we compare the performance of each platform, we will discover how they handle this critical aspect, ensuring that users receive swift and seamless experiences.
Instapage's Speed Advantages:
- Lightning-fast page load times that ensure a seamless user experience
- Optimized templates specifically designed for performance
- Ability to integrate with high-speed hosting options
- Advanced caching techniques for faster data retrieval
Tilda's Speed Benefits:
- Efficient loading times with simple block elements
- Responsive design is inherently optimized for mobile devices
- Fast rendering of content due to streamlined code usage
10Web's Performance Perks:
- Integration with Google Page Speed insights for performance tracking
- Conditional loading mechanisms to enhance speed
- Solid hosting capabilities that prioritize website performance
- Automatic image optimization for quicker loading
In conclusion, speed and performance are vital for landing page builders, and while all three contenders offer significant advantages, Instapage stands out with its unmatched commitment to rapid loading times and user-friendly experiences that directly translate to increased engagement and conversions.
Round Three – Usability and Learning Curves
Navigating the waters of usability can often feel overwhelming for newcomers, but all three platforms work to create welcoming environments. Instapage boasts a straightforward interface, making it easy for beginners to jump right in and start creating remarkable landing pages. Meanwhile, Tilda appeals to those with an eye for design, providing numerous templates while also maintaining usability for users who may want to mix and match elements. 10Web rounds out this category by offering comprehensive tutorials and assistance to help newcomers find their way through its features. The learning curve might feel steep at first, but the system is crafted to grow alongside both budding marketers and seasoned professionals. Whether you’re starting from scratch or refining existing skills, there’s a path to expertise available on each platform.
Round Four – The Support Crew
Customer support can often be the unsung hero in the journey of managing online campaigns, and each platform approaches this vital aspect differently. Instapage provides users with 24/7 support via chat, ensuring that help is always just a message away. Community forums and knowledge bases supplement this with extensive resources designed to empower users. Tilda also offers responsive support through chat and email, with a focus on helping users tap into the creative potential of the platform. In contrast, 10Web provides thorough documentation, email support, and community engagement, making sure that users feel supported every step of the way. Each platform's support acts as a reliable sidekick always ready to lend a hand and ensure that your marketing campaigns run smoothly.
Round Five – Pricing Structures and Value Analysis
Examining the pricing structure is crucial as it directly impacts your decision. Instapage operates on a monthly subscription basis but offers a range of plans suitable for different business sizes and marketing budgets. Tilda provides flexible plans with a focus on creative professionals, making it a practical choice for freelancers or agencies. Meanwhile, 10Web offers competitive pricing, emphasizing performance and Google integration, ensuring users get the most value for their investment. Understanding the distinct offerings of each platform helps clarify which one aligns best with your objectives, whether that’s getting the most features for your dollar or prioritizing speed.
As we wrap up this vibrant comparison of Instapage, Tilda, and 10Web, it’s essential to remember that all three platforms bring unique capabilities to the table. The right choice ultimately depends on your specific needs, goals, and priorities. Whether you’re drawn to Instapage’s top-notch customization tools, Tilda’s artistic approach, or 10Web’s performance focus, each has its merits. If you’re ready to take the leap, why not take Instapage for a spin with a free trial? With potential cost savings and improved conversion rates, it may be your ticket to unlocking marketing success in a competitive landscape.