How SurveyMonkey vs. Convertize vs. Instapage stack up against each other

Compare Instapage with SurveyMonkey and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyMonkey and Convertize.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, SurveyMonkey, and Convertize – Who Takes the Crown?

Choosing the best landing page builder can feel like assembling an all-star team for your marketing campaigns. You want the right mix of talent to ensure your marketing strategy performs at its peak. Just like superheroes unite to save the world, these three platforms – Instapage, SurveyMonkey, and Convertize – each bring their unique strengths to the table. With the stakes so high, let’s explore the attributes of these contenders and see how they stack up against each other. This comparison aims to give you insights into achieving a powerful online presence through effective landing pages. By the end of this article, you will have a clearer understanding of which platform might help you maximize your marketing potential and boost your conversion rates. Get ready for an engaging journey that unravels the differences, benefits, and drawbacks of each option as we conclude which builder might lead to greater digital success.

Meet the Competitors

Let’s introduce our three contenders in the landing page arena. First up, we have Instapage, heralded for its intuitive interface and exceptional customization options that empower marketers to deliver targeted landing pages that truly resonate with their audience. Then comes SurveyMonkey, known for its robust survey capabilities that can transform how businesses collect data, but also offers the option to create landing pages to capture responses efficiently. Finally, we have Convertize, which focuses on optimizing conversion rates with innovative on-page marketing tools that support dynamic content adjustments. Each contender has set its sights on easing marketers' challenges, whether it’s creating effective landing pages, gathering useful insights, or enhancing overall conversion management, making it exciting to see who emerges as the favorite.

Feature Showdown – A Closer Look

Template Variety and User Experience Comparison

When it comes to choosing a landing page builder, template variety and user experience play crucial roles in determining the right fit for your business. SurveyMonkey excels in creating well-structured surveys and questionnaires, but its landing page templates are rather limited, focusing more on data collection functionalities rather than stunning designs. Convertize provides a balance of pre-designed templates aimed at traffic conversion, yet the depth of customization might leave some users wanting more. On the other hand, Instapage shines with over 500 fully customizable templates that cater to various industries, making it a treasure trove for marketers seeking that perfect initial and ongoing impression. With user-friendly drag-and-drop functionality, Instapage empowers marketers of all skill levels to craft visually appealing landing pages without the itching need for coding skills. In summary, while each platform offers unique features, Instapage's commitment to providing a superior array of customizable templates and a seamless user experience solidifies its standing in this competitive field.

Instapage – Your Trusted Partner in Customization and Optimization

Instapage truly positions itself as more than just another landing page builder; it becomes a vital collaborator in your marketing journey. With its unparalleled customization and conversion optimization capabilities, Instapage stands tall among its peers. Marketers can utilize advanced features like A/B testing, heatmaps, and detailed analytics to constantly refine landing pages and increase effectiveness. The platform’s intuitive visual editor makes it easy to create tailored experiences that align with specific target audiences. Notably, Instapage’s focus on enhancing brand trust and customer loyalty allows marketers to provide relevant content that resonates with visitors, ultimately leading to higher conversion rates. Furthermore, its seamless integration with various marketing and CRM tools enables the efficient orchestration of campaigns that essential choices rely upon. This tech-savvy adaptability truly makes Instapage a preferred choice for businesses serious about growth.

Speed and Performance – The Need for Lightning-Fast Loading Times

In today’s fast-paced digital realm, speed can make or break user experiences. Imagine stepping into your favorite café only to stand, idly waiting for what feels like an eternity for your morning fix – frustrating, right? The same principle applies to landing pages where quick load times are paramount for user engagement. Slow sites risk losing potential customers, pushing them toward competitors with faster, more responsive alternatives. As we venture into our performance comparison, it’s crucial to understand how each contender tackles the vital aspect of speed, as choosing the right platform could mean the difference between capturing or losing vital leads and opportunities.

Instapage’s Speedy Advantages

  1. Designed with lightweight codes that enhance page speed.
  2. Utilizes optimizations to ensure all landing pages load in under 2 seconds.
  3. Implements a global CDN (Content Delivery Network) to improve load times worldwide.
  4. Offers mobile-responsive templates that maintain speed across devices.

SurveyMonkey’s Performance Perks

  1. Prioritizes stability in processing survey responses smoothly.
  2. Ensures quick setup times for landing pages tailored around surveys.
  3. Utilizes efficient back-end processes to minimize server lag.

Convertize’s Performance Highlights

  1. Features tools that help identify bottlenecks in the conversion process.
  2. Implements advanced caching techniques for faster loading times.
  3. Optimizes conversion-focused elements to improve overall performance.
  4. Includes an integrated split testing option to identify performance discrepancies.

Analyzing the speed and performance of these three platforms shows distinct strengths. Instapage clearly excels in prioritizing fast loading times, making it a formidable leader in this category. While SurveyMonkey focuses on delivering stable survey experiences, Convertize's emphasis on optimization offers advantages, too. All in all, though, Instapage has proven to be a valuable asset for any marketer looking to improve their landing page engagement with swift performance.

Usability and Learning Curves – Who Welcomes New Users?

Feeling intimidated by a new platform’s layout and features is a common struggle for many marketers and business owners. Thankfully, all three contenders aim to create user-friendly experiences, yet each requires a different investment of time to learn the ins and outs. SurveyMonkey caters particularly well to those seeking simplicity in creating surveys, with straightforward templates that lead users steadily through processes. Convertize engages users with helpful tutorials that simplify the learning curve associated with their advanced optimization features. Instapage is designed for ease, providing extensive help documentation and demo accounts to help new users familiarize themselves with the tool quickly. Its drag-and-drop editor makes navigation intuitive for marketers of all expertise levels. Additionally, once users invest their time into understanding Instapage, they often discover that refining and optimizing their landing pages becomes second nature, providing an empowering experience. By prioritizing usability, these platforms prove they care about making landing pages accessible to marketers.

Support Teams – Your Allies in Success

Having a reliable support team is like having a trusty sidekick ready to jump in when the going gets tough. Each contender boasts unique support offerings designed to assist users in navigating challenges effectively. Instapage provides various support avenues, including live chat, email support, and a comprehensive knowledge base, equipping users with abundant resources to ensure their landing pages thrive. SurveyMonkey offers email assistance alongside an online community forum, allowing users to exchange tips and suggestions among peers, fostering a collaborative learning environment. Convertize also extends its hand with email and chat support while building a helpful knowledge base to guide users throughout their learning journey. Ultimately, each platform shows genuine commitment to its users, but Instapage’s responsiveness and depth of assistance stand out as exceptional for those seeking dedicated support.

The Price Point – Finding the Best Fit

Delving into pricing can feel like deciphering a puzzle, with varying structures depending on features and user needs. Instapage offers tiered pricing plans that cater to different business sizes and marketing goals, ensuring users can find an option that reflects their requirements and budget. SurveyMonkey’s free plan kicks things off with basic survey options, while paid tiers introduce features like advanced analytics for landing page creation. Meanwhile, Convertize also boasts competitive pricing, though additional costs may arise from utilizing certain advanced features that could impact budgeting plans. It’s best to analyze your specific needs before settling on a plan that maintains value while delivering essential functionality. Remember, keeping an eye on long-term return on investment is crucial when evaluating which builder aligns best with your goals.

As we wrap up this friendly competition among Instapage, SurveyMonkey, and Convertize, it's clear that all three platforms present unique strengths designed to support diverse marketing goals. Each contender brings a distinctive flavor to the table, yet Instapage's extensive range of features ensures marketers can reduce costs, grow conversions, and create relevant landing page experiences that ultimately boost brand trust and customer loyalty. Whichever platform you lean towards, take the time to reflect on what matters most to your business—be it customer support, usability, or pricing flexibility. Don’t forget to consider trying Instapage's free trial or demo, to explore its powerful capabilities for yourself!

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