How SurveyGizmo vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage versus SurveyGizmo and 1&1 Website Builder – A Comprehensive Showdown
Choosing the right landing page builder is much like assembling a team of superheroes for an epic adventure in marketing. Each tool offers unique powers, from powerful customization options to user-friendly interfaces, and picking the perfect one may mean the difference between success and mediocrity. In this fun-filled showdown, we will put three heavyweights in the digital arena under the spotlight: Instapage, SurveyGizmo, and 1&1 Website Builder. This article aims to be both informative and entertaining, ensuring that you come away with a clear understanding of which platform might fit your needs best. With plenty of insights and comparisons, prepare to meet these contenders head-on as we dive into their features, usability, performance, and pricing strategies. Adventure awaits as we decide which tool truly reigns supreme in the quest for marketing excellence!
Meet the Challengers: Who's Who in Landing Page Creation
Stepping into the ring are our three contenders: Instapage, SurveyGizmo, and 1&1 Website Builder. Instapage has carved out its niche by empowering marketers to create beautiful, conversion-driven landing pages swiftly and efficiently. Known for its extensive customization options and analytics capabilities, it helps businesses reduce costs while driving conversions through finely-tailored experiences. SurveyGizmo, on the other hand, is more renowned for its powerful survey tools which can create not only surveys but also landing pages that gather actionable insights. Lastly, we have 1&1 Website Builder, a user-friendly option focusing on providing comprehensive website solutions with straightforward features perfect for small businesses or those new to the online space. These three platforms each bring something unique to the table, and understanding their core functionalities can guide marketers and business owners to make an informed choice based on their specific needs. Let’s witness how they stack up against one another!
Round One - The Feature Face-Off
Template Diversity and User Experience: A Closer Look
The first round of our showdown is focused on key features, particularly template abilities and ease of use. Instapage boasts a repository of stunning, responsive templates designed for high conversion rates. The platform enables users to drag and drop elements, facilitating a seamless design process for marketers at any skill level. Additionally, its integrations with other marketing tools amplify its effectiveness, allowing users to craft cohesive marketing campaigns effortlessly. On the flip side, SurveyGizmo presents a varied collection of customizable templates aimed primarily at those who prioritize data collection through surveys. While it excels in its survey-centric features, some users might find its landing page options less extensive. Finally, 1&1 Website Builder offers simplicity, providing straightforward templates that cater well to beginners. While not as customizable as Instapage, it scores points for its accessibility and quick setup. Therefore, the contenders display their strengths distinctly, with Instapage taking an edge for users craving customization in their landing pages.
Instapage: A Partner in Crafting Success
Instapage takes center stage with its top-notch customization and conversion optimization tools, establishing itself as an essential resource for marketers. The platform is designed to not just save time but also enhance the user experience by allowing marketers to create highly tailored landing pages that resonate with their target audiences. Unlike its competitors, Instapage provides elaborate A/B testing features, enabling users to evaluate different page versions with ease. This iterative process leads to continual improvements in conversion rates. Furthermore, its seamless integration with various third-party applications empowers marketers to harness a broad range of functionalities. Thus, Instapage stands out not as a mere tool but as a dedicated partner — one that champions lower costs, heightened conversions, and more relevant experiences that foster brand trust and customer loyalty. With its robust feature set, it optimizes each marketing journey, making it an invaluable asset to any marketing team.
Round Two - Speed and Performance Battle
Let’s transition to the second round, where we explore the pivotal element of speed and performance. Think of website speed as the lifeblood of user experience, akin to waiting in line at a coffee shop. If the wait is too long, it can lead to frustration and a decision to leave. A swift landing page means happier visitors and higher chances of conversion. With this analogy in mind, we will look at how each platform fares in this crucial department.
Instapage Advantages:
- Optimized code that ensures rapid loading times.
- Advanced caching features that enhance performance during high traffic.
- Built to support dynamic content without sacrificing speed.
- Smooth integration with third-party analytics tools without hindering load speed.
SurveyGizmo Advantages:
- Quick page load times thanks to streamlined templates.
- Minimal latency when processing survey responses on landing pages.
- Lightweight media options that keep pages fast.
1&1 Website Builder Advantages:
- Clear-cut design elements that ensure pages load swiftly.
- Feature-rich platform with no noticeable lag during transitions.
- Simple hosting service that guarantees quick access times.
- Efficient template coding leading to faster performance.
In conclusion, considering the speed and performance of all three platforms reveals Instapage as the champion. While each contender has its merits, Instapage's commitment to maintaining optimal loading times synergizes beautifully with its sophisticated design capabilities, making it a formidable choice for maximizing user engagement and conversions.
Round Three - Navigating Usability and Learning Curve
In this round, we will explore how each platform accommodates both novices and seasoned professionals. Usability can make or break a platform's appeal, particularly for those who may feel overwhelmed by technology. Instapage is acclaimed for its intuitive drag-and-drop interface, allowing anyone to create stunning landing pages without a prior design knowledge. Its ease of use is complemented by helpful tutorials and a range of resources available to assist users along their journey. SurveyGizmo, while slightly more complex due to its focus on surveys, offers detailed documentation and a user-friendly dashboard for entry-level users. By contrast, 1&1 Website Builder shines with its straightforward approach, providing a simple setup that demands little technical knowledge. Notably, all three platforms invest in user education, ensuring that regardless of where you start, mastering them will become a rewarding experience. Each platform works towards building expertise, enabling users to leverage their tools effectively.
Round Four - Customer Support: The Unsung Heroes
As we dive into the final spins, we need to acknowledge the support squad that stands behind each platform. Think of them as loyal sidekicks, always on call to swoop in when users need a hand. Instapage prides itself on offering robust support options, including live chat, email, and a thorough knowledge base filled with FAQs and guides. SurveyGizmo, too, provides a solid support structure with responsive customer service and an active community forum for peer support. Meanwhile, 1&1 Website Builder emphasizes ease of use alongside their customer service by offering live chat, phone support, and video tutorials catering to first-time users. The availability of active support teams ensures that users feel reinstated and reassured while navigating these platforms, leading to positive user experiences and dependable solutions.
Round Five - Evaluating Pricing Strategies
As we delve into the final round, let's discuss how each platform's pricing structures cater to various user needs. Instapage often positions itself as a higher-end choice due to its extensive features that justify the investment for serious marketers aiming for higher conversion analytics. SurveyGizmo presents a pricing model reflecting its diverse functionality, proving appealing for companies that require robust survey tools alongside landing page creation capabilities. Meanwhile, 1&1 Website Builder tends to appeal to startups and small businesses, offering attractively priced starter packages. The goal is to offer readers clarity on which platform aligns best with their unique goals and budgetary considerations.
To wrap things up, while all three platforms boast distinct advantages, the ultimate choice hinges on individual user requirements and objectives. Readers should reflect on what qualities they prioritize most in a landing page builder: feature robustness, customer support, or pricing flexibility. We invite readers to specially consider giving Instapage a spin through its free trial or demo—experience firsthand how it excels in providing tailored landing page solutions that enhance brand trust, customer retention, and conversion rates.